Oakling

The vendor opportunity at Oakling

Oakling operates 9,974 franchised units, all of which represent potential software buyers. The brand does not disclose any company-owned locations in its 2025 FDD. With a year-over-year unit growth rate of 2.782%, the system is expanding steadily, creating a growing addressable market for SaaS vendors. The franchise charges a 10.0% royalty and signs franchisees to a 5-year initial term, with two additional 5-year renewal periods available. This renewal structure means that every 5 years, franchisees must meet updated qualifications and sign the then-current franchise agreement, which can include new technology requirements.

Who controls software purchasing

Software purchasing authority at Oakling sits at the headquarters level. The 2025 FDD lists Haley Lai as Managing Partner and President, Gary Bauer as Brand President, and Paul Scales as Senior Vice President of Operations. Adriana Caceres and Delilah Nieves serve as Operations Managers. For a vendor, the most relevant contacts are likely Lai and Bauer for strategic decisions, and Scales for operational technology adoption. The operator footprint shows only 1 mapped operator across approximately 1 located unit, all in Hawaii, with no multi-unit operators. This extremely thin operator data suggests that most franchisees are not individually mapped in the FDD, reinforcing that HQ controls major purchasing decisions.

Mandated and current tech stack

Oakling mandates JanHub and JanHubSM as its core technology platforms, according to the 2025 FDD. These systems appear to cover operational management for the home services franchise. No other mandated or recommended vendors are named in the available data. For software vendors, this means any pitch must address integration with or replacement of JanHub/SM. The absence of other named systems suggests potential whitespace for complementary tools in areas like scheduling, CRM, or billing, but vendors should verify current stack details directly with HQ.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract, so Oakling’s procurement model—whether designated supplier, approved supplier, or open—is not publicly specified. Vendors should inquire directly about supplier approval processes. Renewal timing offers a clear window for software conversations. Franchisees must notify Oakling of intent to renew between 6 and 12 months before their agreement expires. At renewal, they must sign the then-current franchise agreement, which may impose new technology mandates. With a 5-year term, a portion of the 9,974-unit system is approaching renewal at any given time, creating recurring opportunities for vendors to get their solutions written into updated standards.

How to read the Oakling FDD

The 2025 Oakling Franchise Disclosure Document is filed with state franchise regulators and available in the embedded viewer below. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal conditions). The FDD confirms a 10% royalty, a 5-year initial term, and the JanHub/JanHubSM mandate. Average unit volume is not disclosed. For a ranked target list of franchise systems aligned with your software, FranCloud can help you prioritize opportunities like Oakling.