New Mom School

The vendor opportunity at New Mom School

New Mom School operates 21 franchised locations, all under a single franchisor headquartered in California. The brand serves the education segment, focusing on programs for new mothers. For software vendors, the total addressable market is 21 units, with no company-owned locations disclosed in the 2026 FDD. The franchise system charges a 7.0% royalty and signs franchisees to 10-year initial terms. Average unit volume is not reported in the FDD.

Because all units are franchised, any enterprise-wide software sale must go through the franchisor. The small unit count means the opportunity is narrow, but the centralized decision-making can shorten sales cycles if you reach the right executive.

Who controls software purchasing

The 2026 FDD lists five HQ executives. Founder and Chief Executive Officer Alexandra Spitz is the ultimate decision-maker. Jay Kallman, Vice President of Marketing and Enablement, is the most likely buyer for marketing technology, CRM, or enablement platforms. Carly David, Director of Franchise Growth, and Amy Leclerc, Director of Franchise Development, may influence tools that support franchise sales and onboarding. Mahri Lusby, Director of Training and Experience, could be a stakeholder for learning management or experience platforms.

No chief information officer or technology-specific role is listed. Vendors should expect to engage Spitz or Kallman directly for any software pitch.

Mandated and current tech stack

The 2026 FDD does not mandate or recommend any specific technology systems. There is no Item 11 disclosure naming a POS, scheduling, CRM, or operational platform. This means the current tech stack is either not standardized or not disclosed to franchisees through the FDD. Vendors should approach New Mom School with the assumption that they are building a tech stack from scratch or replacing informal, non-mandated tools.

Procurement, renewals, and timing

The FDD contains no Item 8 procurement signal, so the franchisor’s purchasing model—whether designated supplier, approved supplier, or open—is unknown. Franchise agreements have a 10-year initial term, with two optional 5-year successor renewals. Renewal requires a fee of 25% of the then-current initial franchise fee. These renewal windows may create natural opportunities for software vendors to propose new systems as franchisees re-commit.

How to read the New Mom School FDD

The 2026 FDD is embedded below. It is the primary source for understanding the franchisor’s obligations, fees, and operational requirements. Pay close attention to Items 8 and 11 for any future procurement or technology mandates that may be added in subsequent filings. The document is filed with state franchise regulators and is publicly available for review.

For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize based on unit growth, tech mandates, and decision-maker access.