Headquarters picks the CRM
The filing makes headquarters the decision point for a CRM, not the owners.
Item 11 · 2025 filingFrom the filings · Home services
NaturaLawn of America franchise
98 locations. Headquarters picks supplies, the CRM and the accounting system.
Older dataFrom the 2025 filing on record. A newer filing is due, so these figures may have changed.Updated June 2026
Total investment
$78K to $153K
Item 7
Locations
98
Item 20
Average revenue
$2.19M
per location
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Fees and terms
What a franchisee signs up for
Initial fee
$40K
Item 5 · per location
Royalty
7%–15%
Item 6 · full terms unconfirmed
Ad fund
1%
Item 6 · percentage component
Term
5 years
Item 17
Franchised
90%
Item 20 · 88 of 98
For vendors
What decides a sale into NaturaLawn of America
Headquarters designates the suppliers
Owners buy from the suppliers the franchisor designates, so supply deals are made with headquarters.
Franchise agreement · 2025 filingMostly single-location owners
Every owner on record runs one location.
Item 20 · 2025 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for NaturaLawn of America, with the clauses that matter to you.
- All 3 systems the filing namesWhich are required and which are only mentioned, with the clause text
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- The owner map48 owners by state
- 20 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
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Answered from the filing
NaturaLawn of America franchise questions
How much does a NaturaLawn of America franchise cost?
The 2025 FDD puts the total investment at $77,500 to $152,650, including a $39,500 initial fee.
How many NaturaLawn of America locations are there?
The 2025 FDD lists 98 locations, 88 of them franchised and 10 run by the company.
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Tell me when NaturaLawn of America refiles
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.