FacebookMeta
similar to the Proprietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, WeChat, Xia
From the filings
HQ-led decisions
Naisnow
Quick service restaurantSoftware purchasing control at Naisnow sits with HQ, where Executive Director and General Manager Xin Peng and Director of Franchising Cheng Fei are the named executives in the 2025 FDD. The brand has not disclosed any mandated or recommended technology systems in its current filing. The total addressable market in units is not publicly available in the most recent FDD.
For software vendors selling into US franchise brands.
Live signals
Total units
0
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$50K
per unit
Investment range
$504K–$744K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
staurant or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, WeChat, Xiaohongshu, Instagram, professio
LinkedInLinkedIn
a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, WeChat, Xiaohongshu, Instagram, professional networks like LinkedIn, live- blog
TwitterX
ed to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, WeChat, Xiaohongshu, Instagram, LinkedIn or Twitter, without our
XiaohongshuXiaohongshu
oprietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, WeChat, Xiaohongshu, Instagr
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must also prepare annual Financial Statements within 30 days of the end of your fiscal year.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may change or add approved suppliers of this Technology at any time, in our sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our last fiscal year ended December 31, 2024, neither we nor our affiliates derived revenue or other material consideration as a result of franchisees’ required purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We may receive rebates from these suppliers based on your purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
approximately 90% to 95% of your total purchases in the continuing operation of the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
In addition to any other remedies we may have, we may require you to pay our then- current evaluation fee and reimburse our costs for the testing if we have not previously approved the supplier of the item or if the sample fails to conform to our specifications.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
we may refuse to approve proposals from franchisees to add new suppliers if we believe that approval would not be in the best interests of the System or the franchised network of Restaurants.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Immediately stop using all telephone numbers, advertisements, domain names and social media accounts associated with the Franchised Business.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You agree to comply with the then-current Payment Card Industry Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council, LLC, or any successor organization or standards that we may reasonably specify.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To ensure compliance with this Franchise Agreement, we or our representatives will have the right to enter your Site, evaluate your Franchised Business operations, and inspect or examine your books, records, accounts and tax returns.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We can modify the Franchise Operations Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve the site before you sign the lease.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Restaurant; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic 23…
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You agree to participate in our gift card and loyalty programs, if any, and agree to make gift cards and loyalty programs available for purchase and redemption at your Franchised Business subject to the policies and procedures contained in the Franchise Operations Manual.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
If we require, you much purchase or lease these items only from suppliers and/or distributors that we designate or approve from time to time (which may include or be limited to us or our affiliates).
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase or lease and install all fixtures, furnishings, equipment (including point of sales system), construction services, uniforms, décor items, signs, inventory, supplies, materials, and related items we require, all of which must conform to the standards and specifications stated in our Manual or…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree to maintain, at all times, credit card relationships with the credit and debit card issuers or sponsors, check or credit verification services, financial center services, payment providers, merchant service providers, loyalty and gift cards, and electronic fund transfer systems (together, “Payment Vendors”)…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You must complete our automated clearing house (ACH) authorization form (Attachment E) allowing us to electronically debit a bank account that you designate (“Franchise Account”) for: (i) all fees payable to us under this Franchise Agreement (including the Management Fee); and (ii) any other amounts that you owe to…
Must the franchisee participate in a gift card program?
YesFranchise agreement
You agree to participate in our gift card and loyalty programs, if any, and agree to make gift cards and loyalty programs available for purchase and redemption at your Franchised Business subject to the policies and procedures contained in the Franchise Operations Manual.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase or lease and install all fixtures, furnishings, equipment (including point of sales system), construction services, uniforms, décor items, signs, inventory, supplies, materials, and related items we require, all of which must conform to the standards and specifications stated in our Manual or…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must utilize the technology, including software, computer hardware and components, point of sale system, cash register(s), communication equipment, and other related accessories or peripheral equipment (collectively, “Technology”) that we require.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We will have the right at any time to retrieve data and other information from your Technology as we, in our sole discretion, deem necessary or desirable.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may charge you for $2,500 per training additional persons, newly-hired additional personnel, remedial training courses, person).
The filing answers no to 6 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Naisnow
Naisnow operates as a quick-service restaurant brand headquartered in New Jersey. For software vendors, the immediate challenge is the lack of publicly disclosed unit counts in the 2025 FDD. The total number of locations—and the split between franchised and company-owned units—is not available. This makes sizing the initial addressable market difficult without direct discovery. However, the brand's QSR segment typically demands operational efficiency tools, making it a relevant target for POS, payroll, inventory, and delivery integration platforms.
The initial franchise term is 5 years. The renewal clause is restrictive: the franchisor grants a successor agreement at its sole discretion, and the new terms may be materially different, including higher fees. This dynamic means franchisees face pressure to perform, and software that demonstrably improves margins or streamlines operations could gain traction as a retention tool for the franchisor.
Who controls software purchasing
The 2025 FDD identifies two key executives at the headquarters level: Xin Peng, serving as Executive Director and General Manager, and Cheng Fei, the Director of Franchising. In a system where no multi-unit operators are mapped and no franchised leadership is identified, purchasing authority likely concentrates at HQ. Your pitch should be directed to these individuals, framing your software as an enterprise decision that can be standardized across the system.
Mandated and current tech stack
Naisnow's 2025 FDD does not name any mandated or recommended technology vendors. There is no Item 11 data captured that specifies a required POS system, back-office platform, or delivery aggregator. This absence is a critical signal for vendors. It means either the system is entirely open, allowing franchisees to choose their own tools, or the brand has not formalized its tech stack in the disclosure document. Your first conversation with HQ should clarify whether a de facto standard exists in practice, even if it is not legally mandated.
Procurement, renewals, and timing
No Item 8 procurement extract is available in the current data, leaving the designated supplier versus approved supplier model undefined. Combined with the 5-year term and the strict renewal conditions, the procurement environment appears to be controlled at the corporate level. The renewal clause states that a franchisee has no right to operate after expiration unless a new agreement is granted. This creates a natural inflection point every five years where the franchisor can introduce new operational requirements, including software. Vendors should align their sales cycles to demonstrate value well before these renewal windows, positioning their tools as essential for system-wide compliance and profitability.
How to read the Naisnow FDD
The embedded FDD viewer below contains the full 2025 disclosure. Focus your review on Item 1 to confirm the current leadership structure, Item 11 to verify the absence or presence of any technology obligations, and Item 17 to understand the leverage the franchisor holds during renewal. Since the unit count and financial performance representations are not captured here, you will need to supplement this FDD review with direct outreach to Xin Peng or Cheng Fei to build a complete vendor business case. For a ranked target list of franchise brands matched to your software category, connect with FranCloud.
Questions vendors ask
Naisnow, answered from the filing
The 2025 FDD lists Xin Peng (Executive Director and General Manager) and Cheng Fei (Director of Franchising) as the principal officers. These are your likely initial points of contact for any enterprise software pitch.
The 2025 FDD does not list any mandated or recommended POS or operational technology systems. This suggests an open tech landscape where franchisees may have autonomy, but you must confirm with HQ.
The total unit count, including the split between franchised and company-owned locations, is not disclosed in the 2025 FDD. You will need to verify this directly with the brand.
The 2025 FDD does not contain an Item 8 extract detailing procurement restrictions. Without this data, you must assume an open or unspecified model and clarify approved supplier requirements during your pitch.
The initial franchise term is 5 years. Renewal is at the franchisor's sole discretion under potentially materially different terms. This creates a continuous window to pitch HQ on tools that improve unit economics before renewal negotiations.
The 2025 Naisnow FDD is filed with state franchise regulators. You can review the embedded PDF viewer below to analyze Item 1 (executives), Item 11 (tech obligations), and Item 17 (renewal) for your vendor assessment.
Source
Read the filing itself
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View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Naisnow files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.