Naf Naf Middle Eastern Grill

The vendor opportunity at Naf Naf Middle Eastern Grill

Naf Naf Middle Eastern Grill presents a compact but growing target for software vendors. The chain operates 41 total units—21 company-owned and 20 franchised—with a 25% year-over-year unit growth rate. Average unit volume sits at $855,032, and franchisees pay a 5.0% royalty on a standard 10-year initial term. The brand is concentrated in Illinois, which hosts 4 of the mapped locations, with additional units in Indiana, South Carolina, Tennessee, and Delaware. All 11 mapped operators are single-unit franchisees; no multi-unit operators appear in the current footprint. This fragmented operator base means that while headquarters controls standards, the economic buyer for non-mandated software may still sit at the store level unless corporate enforces a system-wide mandate.

Who controls software purchasing

Power is centralized at the headquarters level. The 2025 FDD lists Greg Willman as Director and Chief Executive Officer, supported by Grady Metoyer as Director, Chief Financial Officer, and Secretary. The most relevant executive for a software pitch is Chad Chmielowicz, Vice President of Operations Services and Training. No chief information or technology officer is named, which suggests that operations leadership owns the technology evaluation process. Lisa McBeth Rott, Senior Vice President of Franchising, may also influence tools that affect franchisee onboarding and compliance. When prospecting, vendors should map the operations and finance functions rather than searching for a dedicated IT buyer.

Mandated and current tech stack

The technology landscape at Naf Naf is lean based on FDD disclosures. Item 11 mandates exactly two systems: Apple Pay by Apple Inc. and Google Wallet. These contactless payment mandates signal a baseline expectation for modern, customer-facing payment technology but reveal nothing about the core point-of-sale, kitchen display, inventory management, or labor scheduling platforms in use. No other mandated or recommended vendors are named. For a software vendor, this absence is itself a signal: the stack may be wide open, or the franchisor may simply not disclose existing relationships in the FDD. Discovery calls should probe for the incumbent POS provider and any back-of-house systems currently deployed across the 21 company-operated locations.

Procurement, renewals, and timing

Procurement rules are not disclosed in the most recent FDD. Item 8 contains no extract, leaving vendors without a clear signal on whether Naf Naf operates a designated-supplier model, an approved-supplier program, or an open procurement environment. Renewal timing is clearer. The standard franchise agreement runs 10 years, and Item 17 outlines a renewal path that requires good standing, a business review, substantial compliance with brand standards, and a remodel or relocation at the franchisor’s option. The successor franchise fee and the potential for a required remodel create natural inflection points where software stacks may be reevaluated. With 25% unit growth, new-store openings represent the most frequent sales trigger.

How to read the Naf Naf Middle Eastern Grill FDD

The 2025 Franchise Disclosure Document is the foundational intelligence asset for any vendor evaluating this account. Start with Item 1 to understand the corporate structure and identify the executives listed above. Item 11 provides the technology mandates—currently limited to Apple Pay and Google Wallet. Item 17 spells out the renewal conditions and the 10-year successor term. Item 8, which would normally detail purchasing restrictions, is silent in this filing. The operator footprint, showing 11 single-unit operators across five states, comes from the aggregate unit data. Use the embedded viewer below to examine these items directly and cross-reference the unit economics against your ideal customer profile.

For a ranked target list of franchise brands matched to your software category, FranCloud maps the decision-makers, tech stacks, and growth signals across the entire US franchise economy.