Apple PayApple
omers. The term “credit card vendors” includes, among other things, companies that provide services for electronic payment, such as near field communication vendors (for example, “Apple Pay” and “Goog
From the filings
+25% units YoYHQ-led decisions
Naf Naf Middle Eastern Grill
Quick service restaurantSoftware purchasing decisions at Naf Naf Middle Eastern Grill are controlled at the headquarters level in Illinois, where CEO Greg Willman and VP of Operations Services Chad Chmielowicz represent key buying-center contacts. The brand mandates Apple Pay and Google Wallet across its system. With 41 total units and a 25% year-over-year unit growth rate, the addressable market is expanding, though currently split between 21 company-owned and 20 franchised locations.
For software vendors selling into US franchise brands.
Live signals
Total units
41
20 franchised
Unit growth YoY
+25%
vs prior filing
AUV
$855K
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$501K–$819K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Google PayGoogle
“credit card vendors” includes, among other things, companies that provide services for electronic payment, such as near field communication vendors (for example, “Apple Pay” and “Google Wallet”). You
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You are required to purchase a computer and point-of-sale system including hardware, software and services (collectively the “Computer System”) (Franchise Agreement – Section 7.F).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent, unlimited access to the information the system generates (and to the content of any NAF NAF email accounts we provide you), although not to employee- or employment- related information for your Restaurant’s employees.
How the franchisor buys
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Currently, our affiliate receives fixed-dollar-payments from our third-party fountain beverage vendor and our third-party pita dough vendor on account of purchases made by affiliate-owned and franchised NAF NAF Restaurants.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, your purchases and leases from us or our affiliates, from designated or approved suppliers, or according to our standards and specifications represent about 100% of your overall purchases and leases to establish and then to operate the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Testing and Projected As incurred Covers costs of testing new products/services Evaluation Costs testing/evaluation or inspecting new suppliers you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use any products or services that we have not yet evaluated or to buy or lease from a supplier we have not yet approved (for products and services we require you to purchase/lease only from designated or approved suppliers), you first must send us sufficient information, specifications, and samples so…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assigning telephone and telecopy numbers and directory listings
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You are at all times required to comply with the most current version of the Payment Card Industry Data Security Standards, and with all laws governing the use, disclosure, and protection of Consumer Data and the Computer System, and validating compliance with those standards and laws as periodically required.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Periodically inspect and monitor the Restaurant’s operation.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in Brand Standards, but NAF NAF / 2025 Virginia FDD 26 those modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate the Restaurant at a specific location we first must accept.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain, or authorize another website, online presence, or electronic medium mentioning or describing the Restaurant or displaying any Marks without our prior written approval.
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend this amount for an initial market introduction program for your Restaurant, which we will help you develop.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
you must spend at least 2% of the Restaurant’s monthly Net Sales on “Marketing Materials” (defined as advertising, marketing, and promotional formats and materials) and advertising, marketing, and promotional programs for the Restaurant (the “Local Marketing Spending Requirement”).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in, and comply with the requirements of, our gift card and other customer loyalty programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You automatically will become a member of any existing or new Cooperative formed in your market area and must participate in the Cooperative as we require.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You currently must buy the Restaurant’s food, paper products, operating supplies, computer/point-of-sale system, printed marketing/advertising materials, gift card/loyalty program services, Restaurant build out items (restaurant equipment, hoods, refrigeration, furniture, millwork, etc.), and music services only from…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You currently must buy the Restaurant’s food, paper products, operating supplies, computer/point-of-sale system, printed marketing/advertising materials, gift card/loyalty program services, Restaurant build out items (restaurant equipment, hoods, refrigeration, furniture, millwork, etc.), and music services only from…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use any credit card vendors and accept all credit cards and debit cards that we determine, and you must use the point-to-point encryption vendor that we specify.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must take the action we require to authorize us to debit your business checking or other account automatically for the Royalty, Tech Fee, Brand Fund contribution, and other amounts due under the Franchise Agreement or otherwise.
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in, and comply with the requirements of, our gift card and other customer loyalty programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must at all times have 1 fully-trained, certified manager managing the Restaurant’s day-to-day, on-site operations, one of whom may be your Operating Partner, with at least 3 employees on staff (including the certified manager) who have completed all positional training and shift leader training modules.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You are required to purchase a computer and point-of-sale system including hardware, software and services (collectively the “Computer System”) (Franchise Agreement – Section 7.F).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent, unlimited access to the information the system generates (and to the content of any NAF NAF email accounts we provide you), although not to employee- or employment- related information for your Restaurant’s employees.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Our fee for supplemental and ongoing training that takes place at your Restaurant ranges from $500 to $1,000 per trainer per day plus expenses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
Retraining of Our then-current In advance Due if your Operating Partner or Restaurant Operating Partner fee for training, Manager fails to complete initial training or Restaurant plus our expenses, program; we determine after inspection that Manager / if at your Restaurant is not operating according to Training of…
The filing answers no to 2 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Naf Naf Middle Eastern Grill
Naf Naf Middle Eastern Grill presents a compact but growing target for software vendors. The chain operates 41 total units—21 company-owned and 20 franchised—with a 25% year-over-year unit growth rate. Average unit volume sits at $855,032, and franchisees pay a 5.0% royalty on a standard 10-year initial term. The brand is concentrated in Illinois, which hosts 4 of the mapped locations, with additional units in Indiana, South Carolina, Tennessee, and Delaware. All 11 mapped operators are single-unit franchisees; no multi-unit operators appear in the current footprint. This fragmented operator base means that while headquarters controls standards, the economic buyer for non-mandated software may still sit at the store level unless corporate enforces a system-wide mandate.
Who controls software purchasing
Power is centralized at the headquarters level. The 2025 FDD lists Greg Willman as Director and Chief Executive Officer, supported by Grady Metoyer as Director, Chief Financial Officer, and Secretary. The most relevant executive for a software pitch is Chad Chmielowicz, Vice President of Operations Services and Training. No chief information or technology officer is named, which suggests that operations leadership owns the technology evaluation process. Lisa McBeth Rott, Senior Vice President of Franchising, may also influence tools that affect franchisee onboarding and compliance. When prospecting, vendors should map the operations and finance functions rather than searching for a dedicated IT buyer.
Mandated and current tech stack
The technology landscape at Naf Naf is lean based on FDD disclosures. Item 11 mandates exactly two systems: Apple Pay by Apple Inc. and Google Wallet. These contactless payment mandates signal a baseline expectation for modern, customer-facing payment technology but reveal nothing about the core point-of-sale, kitchen display, inventory management, or labor scheduling platforms in use. No other mandated or recommended vendors are named. For a software vendor, this absence is itself a signal: the stack may be wide open, or the franchisor may simply not disclose existing relationships in the FDD. Discovery calls should probe for the incumbent POS provider and any back-of-house systems currently deployed across the 21 company-operated locations.
Procurement, renewals, and timing
Procurement rules are not disclosed in the most recent FDD. Item 8 contains no extract, leaving vendors without a clear signal on whether Naf Naf operates a designated-supplier model, an approved-supplier program, or an open procurement environment. Renewal timing is clearer. The standard franchise agreement runs 10 years, and Item 17 outlines a renewal path that requires good standing, a business review, substantial compliance with brand standards, and a remodel or relocation at the franchisor’s option. The successor franchise fee and the potential for a required remodel create natural inflection points where software stacks may be reevaluated. With 25% unit growth, new-store openings represent the most frequent sales trigger.
How to read the Naf Naf Middle Eastern Grill FDD
The 2025 Franchise Disclosure Document is the foundational intelligence asset for any vendor evaluating this account. Start with Item 1 to understand the corporate structure and identify the executives listed above. Item 11 provides the technology mandates—currently limited to Apple Pay and Google Wallet. Item 17 spells out the renewal conditions and the 10-year successor term. Item 8, which would normally detail purchasing restrictions, is silent in this filing. The operator footprint, showing 11 single-unit operators across five states, comes from the aggregate unit data. Use the embedded viewer below to examine these items directly and cross-reference the unit economics against your ideal customer profile.
For a ranked target list of franchise brands matched to your software category, FranCloud maps the decision-makers, tech stacks, and growth signals across the entire US franchise economy.
Questions vendors ask
Naf Naf Middle Eastern Grill, answered from the filing
The buying center likely includes CEO Greg Willman and VP of Operations Services and Training Chad Chmielowicz. The FDD lists no dedicated CIO, suggesting operations leadership evaluates technology that impacts store-level efficiency and brand standards.
The 2025 FDD mandates Apple Pay by Apple Inc. and Google Wallet for contactless payments. No other point-of-sale, back-of-house, or operational software systems are disclosed as mandatory or recommended in the current filing.
There are 41 total units: 21 company-owned and 20 franchised. The brand operates in at least five states, with the largest concentration in Illinois (4 units), and is classified as a quick-service restaurant.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract regarding designated or approved suppliers, leaving the purchasing restrictions for technology vendors unspecified in the current filing.
Franchise agreements run for an initial 10-year term. With 25% year-over-year unit growth, new location openings create recurring greenfield opportunities. Renewal windows require a successor franchise fee and potential remodel, which can trigger tech stack evaluations.
The 2025 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology mandates, Item 1 executives, and Item 17 renewal conditions directly.
Source
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Operator footprint
Who runs the locations
11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit11
Top states by locations
| IL | 4 |
|---|---|
| IN | 1 |
| SC | 1 |
| TN | 1 |
| DE | 1 |
Ownership
The portfolio behind Naf Naf Middle Eastern Grill
unknown of naf naf holdings.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.