MR. CHARLIE’S TOLD ME SO

The vendor opportunity at MR. CHARLIE’S TOLD ME SO

MR. CHARLIE’S TOLD ME SO is a quick-service restaurant concept headquartered in California. According to its 2026 Franchise Disclosure Document, the system consists of 4 total units, all company-owned, with no franchised locations reported. The brand posted an average unit volume of $1,394,736.50 and grew its unit count by 50% year-over-year. For software vendors, the immediate addressable market is small—just 4 locations—but the high AUV and centralized purchasing model mean a single deal can cover the entire system. The brand’s footprint spans five states: Oregon, California, Texas, Georgia, and Arizona, with one unit in each.

Who controls software purchasing

All technology decisions at MR. CHARLIE’S TOLD ME SO flow through headquarters. The 2026 FDD lists David Shneer as Chief Executive Officer, Adam Wilks as President, Phil Guida as Vice President of Development, and David Subotic as Executive Chairman. In a system this compact and fully company-owned, the C-suite directly evaluates and approves software. Vendors should expect a concentrated buying process with no multi-unit franchisee layer to navigate. The operator footprint confirms this: 5 mapped operators control the 5 located units, and none are multi-unit franchisees.

Mandated and current tech stack

The 2026 FDD mandates a specific set of technology systems. The point-of-sale environment is entirely Toast: Toast POS System, Toast Flex 3 For Guest, Toast Flex Kiosk, Toast Kitchen Printer, and Toast Tap are all required. Beyond POS, the brand mandates Raydiant for digital signage or operations and UberEats by Uber Technologies, Inc. for third-party delivery. There is no mention of optional or recommended alternatives—this is a locked stack. Any vendor selling adjacent software (inventory, labor, loyalty, analytics) must integrate with this Toast-centric ecosystem to be viable.

Procurement, renewals, and timing

Item 8 of the 2026 FDD does not include a procurement extract, so the formal supplier designation process is not publicly disclosed. The franchise agreement runs for an initial term of 10 years. Item 17 outlines renewal conditions: if the franchisee meets the franchisor’s conditions, they can enter into two consecutive successor agreements of 5 years each. With 50% unit growth in the most recent period, the brand is actively expanding, which may create new-location onboarding windows for software vendors. The royalty rate is 5.0% of gross sales.

How to read the MR. CHARLIE’S TOLD ME SO FDD

The full 2026 FDD is embedded below. It contains the legal and operational disclosures that govern the franchise system, including Item 11 (franchisor’s obligations) where the mandated technology list appears, Item 1 (the franchisor and its affiliates) where the executive team is named, and Item 17 (renewal) where the contract term structure is defined. Review these sections to understand exactly what the brand requires and when contracts may come up for review. For a ranked target list of franchise systems that match your software, reach out to FranCloud.