Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will also have independent access to the information and data collected and/or generated by your computer.
From the filings
+1.408% units YoYNo mandated tech stackHQ-led decisions
MOOYAH
Quick service restaurantSoftware purchasing at MOOYAH is controlled by a small corporate team in Texas, led by President Michael Meche and VP of Operations Beth Stockmoe. The brand does not mandate specific technology systems in its 2026 FDD, leaving a potential opening for vendors. With 72 franchised locations and an average unit volume of $1,118,334, the addressable market is compact but concentrated.
For software vendors selling into US franchise brands.
Live signals
Total units
76
72 franchised
Unit growth YoY
+1.408%
vs prior filing
AUV
$1.12M
Item 19, 2025
Royalty
5.75%
of gross sales
Ad fund
2.75%
national + local
Initial fee
$30K
per unit
Investment range
$452K–$991K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8.5%of gross sales (FY2026)
15% reference
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall, at your expense, submit to us, in the form prescribed by us, a report of Gross Sales and a profit and loss statement for each financial period we designate (which may be unaudited) for you within 10 days after the end of each month during the term hereof.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may revoke our approval of any supplier at any time and for any reason.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
522066Item 8
During our fiscal year ended January 4, 2026, we received $522,066 in revenue from such distributors, suppliers, and other service providers based on sales of products and services made to franchisees, which accounted for approximately 7.0% of our total revenue of $7,388,086 during our last fiscal year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive rebates or other payments from distributors, suppliers and other service providers based (directly or indirectly) on sales to franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate your required purchases for the operation of the Restaurant will be 90% or more of your annual purchases or leases.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You will reimburse the reasonable expenses we incur related to our evaluation of the proposed product or supplier as set forth in the Operations Manual (as defined in Item 11), if applicable.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase, lease, or use any products or other items from an unapproved supplier, you must submit to us a written request for such approval, or must request the supplier itself to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You, at our option, shall assign to us all rights to the Contact Identifiers of your Restaurant and any related business listings (e.g., Yellow Pages) and execute all forms and documents required by us and any MOOYAH Franchising LLC 40 2026 FDD | Ex.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
The system currently consists of software, POS terminals, a POS server, cash drawers, peripheral equipment (including printers), a computer including Microsoft Office, self-order kiosk(s), kitchen video monitors, remote printers, magnetic swipe-card, pin or chip readers, a PCI compliant router, DSL or other…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall participate in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products, provided that such discounted or complimentary sales shall not
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
As we reasonably determine necessary, visits to and evaluations of the Restaurant and the products and services provided to make sure that our high standards of quality, appearance and service of the System are maintained (Section 6.5.6);
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual unilaterally under any condition and to any extent which we consider necessary to meet competition, protect trademarks, service marks, copyrights, or trade names, or improve the quality of the product or service provided by Restaurants, if modifications are applicable to all…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You will not open the Restaurant for business without our written authorization, and you will open for regular business within 5 days following the issuance of our written opening authorization.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you are required to spend, on a weekly basis, an amount equal to 1% of Gross Sales on marketing and promotion of your Restaurant in your local marketing area (“Local Advertising”).
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
To participate in and honor any loyalty programs that we designate or approve for the System.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Currently, we require you to use our designated vendors for (i) all food, paper products, and other supplies for your Restaurant, (ii) certain equipment such as grills, fryers and ovens, (iii) soft drink products, (iv) MOOYAH-branded merchandise such as memorabilia, T-shirts, cups and mugs, (v) gift card management…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Currently, we require you to use our designated vendors for (i) all food, paper products, and other supplies for your Restaurant, (ii) certain equipment such as grills, fryers and ovens, (iii) soft drink products, (iv) MOOYAH-branded merchandise such as memorabilia, T-shirts, cups and mugs, (v) gift card management…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Currently, we require all payments to be made through an electronic funds transfer system that allows us to debit a business account you designate for all amounts you owe us on their due dates.
Must the franchisee participate in a gift card program?
YesFranchise agreement
To sell or otherwise issue gift cards or certificates (together “Gift Cards”) that have been prepared utilizing the standard form of Gift Card provided or designated by us, and only in the manner specified by us in the Operations Manual or otherwise in writing.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
You shall, subject to our approval, designate and retain at all times a full-time general manager (“General Manager”) to direct the operation and management of your Restaurant.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase an entire computing system approved by us to ensure compliance with our System Standards.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will also have independent access to the information and data collected and/or generated by your computer.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may, in our discretion, charge a reasonable fee for attendance at any refresher training, and, in any event, you will pay for all of the expenses incurred by your trainees, including travel, lodging, meals and wages.
The filing answers no to 6 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 20
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Is a minimum grand opening advertising spend required?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at MOOYAH
MOOYAH is a compact quick-service burger chain with 76 total units, 72 of which are franchised. The brand reported an average unit volume of $1,118,334 in its 2026 FDD, with a modest year-over-year unit growth rate of 1.4%. For a software vendor, this represents a tightly controlled network where a single corporate decision can influence the entire system. The royalty rate is 5.75% on gross sales, and the initial franchise term is 10 years.
The total addressable market for a vendor is 72 franchised locations. The four company-owned units may serve as test beds for new technology, but the franchisees are the primary commercial target. The brand’s small size means the sales cycle could be shorter than with a 1,000-unit chain, but the total contract value is capped by the unit count.
Who controls software purchasing
The 2026 FDD lists five key executives at the franchisor level. Anand Gala serves as Chairman, and Michael Meche is the President. The two most relevant leaders for a software pitch are Stacy Fields, Vice President of Marketing, and Beth Stockmoe, Vice President of Operations. There is no Chief Information Officer or Chief Technology Officer listed, which is common for a brand of this size. The absence of a dedicated IT executive means operational and marketing leaders likely evaluate and approve technology purchases directly.
Pam Parham is the Director of Franchise Growth, indicating that any software with a franchise development or onboarding angle would fall under her purview. The brand does not disclose any multi-unit operators in our corpus, suggesting that most franchisees are small operators who will look to the franchisor for technology guidance.
Mandated and current tech stack
The 2026 FDD does not mandate or recommend any specific technology systems. This is a critical signal for vendors. In many franchise systems, the FDD will list required POS hardware, loyalty platforms, or inventory management tools. MOOYAH’s silence on this point could mean one of two things: either the brand has no standards, leaving franchisees to choose their own tools, or the brand has standards that are enforced through operations manuals rather than the FDD.
Either way, a vendor’s first conversation should be a discovery call to understand the de facto technology stack in the field. Without a mandated POS or back-of-house system, there may be an opportunity to become the first officially endorsed solution.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement signal, so the formal purchasing model remains undisclosed. It is not clear whether franchisees must buy from designated suppliers, from an approved list, or if they have open purchasing discretion. This is a gap that a vendor must clarify early in the sales process.
The renewal structure provides a predictable timing trigger. The initial franchise term is 10 years, and the renewal term is also 10 years. To renew, a franchisee must give written notice, update or upgrade their restaurant, pay a $5,000 renewal fee, and sign a general release. The requirement to “update or upgrade” the restaurant is a natural entry point for a technology vendor. A franchisee facing a renewal in the next 12 to 24 months is likely more receptive to a system upgrade than one who just signed a new agreement.
How to read the MOOYAH FDD
The 2026 FDD is the primary source for all the data points above. It was filed with state franchise regulators and is available in the embedded viewer on this page. When reading it, pay close attention to Item 11 for any franchisor obligations around technology, and Item 8 for any purchasing restrictions that may have been omitted from our extract. The executive list in Item 1 gives you the names you need for outreach, but always verify current titles on LinkedIn before making contact.
For a ranked target list of franchise brands that match your software’s ideal customer profile, FranCloud can help you prioritize your outbound efforts.
Questions vendors ask
MOOYAH, answered from the filing
The buying center is small. President Michael Meche and VP of Operations Beth Stockmoe are the most likely decision-makers for operational and enterprise software, given the lack of a dedicated IT executive in the FDD.
The 2026 FDD does not mandate or recommend any specific POS or operational technology systems. This suggests an open environment or a gap in public disclosure for vendor evaluation.
MOOYAH has 76 total units, consisting of 72 franchised and 4 company-owned locations. This places it in the small-to-mid-sized quick-service restaurant segment.
The procurement model is not detailed in the available FDD extracts. The absence of an Item 8 signal means it is unclear if they use designated suppliers, an approved list, or an open purchasing model.
Franchise agreements have a 10-year initial term with a 10-year renewal option. Renewals require a $5,000 fee and a restaurant update, creating a natural trigger point for technology upgrades every decade.
The FDD was filed with state franchise regulators in 2026. You can review the full document in the embedded PDF viewer below to analyze the specific legal and operational disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment MOOYAH files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.