MOOYAH

The vendor opportunity at MOOYAH

MOOYAH is a compact quick-service burger chain with 76 total units, 72 of which are franchised. The brand reported an average unit volume of $1,118,334 in its 2026 FDD, with a modest year-over-year unit growth rate of 1.4%. For a software vendor, this represents a tightly controlled network where a single corporate decision can influence the entire system. The royalty rate is 5.75% on gross sales, and the initial franchise term is 10 years.

The total addressable market for a vendor is 72 franchised locations. The four company-owned units may serve as test beds for new technology, but the franchisees are the primary commercial target. The brand’s small size means the sales cycle could be shorter than with a 1,000-unit chain, but the total contract value is capped by the unit count.

Who controls software purchasing

The 2026 FDD lists five key executives at the franchisor level. Anand Gala serves as Chairman, and Michael Meche is the President. The two most relevant leaders for a software pitch are Stacy Fields, Vice President of Marketing, and Beth Stockmoe, Vice President of Operations. There is no Chief Information Officer or Chief Technology Officer listed, which is common for a brand of this size. The absence of a dedicated IT executive means operational and marketing leaders likely evaluate and approve technology purchases directly.

Pam Parham is the Director of Franchise Growth, indicating that any software with a franchise development or onboarding angle would fall under her purview. The brand does not disclose any multi-unit operators in our corpus, suggesting that most franchisees are small operators who will look to the franchisor for technology guidance.

Mandated and current tech stack

The 2026 FDD does not mandate or recommend any specific technology systems. This is a critical signal for vendors. In many franchise systems, the FDD will list required POS hardware, loyalty platforms, or inventory management tools. MOOYAH’s silence on this point could mean one of two things: either the brand has no standards, leaving franchisees to choose their own tools, or the brand has standards that are enforced through operations manuals rather than the FDD.

Either way, a vendor’s first conversation should be a discovery call to understand the de facto technology stack in the field. Without a mandated POS or back-of-house system, there may be an opportunity to become the first officially endorsed solution.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, so the formal purchasing model remains undisclosed. It is not clear whether franchisees must buy from designated suppliers, from an approved list, or if they have open purchasing discretion. This is a gap that a vendor must clarify early in the sales process.

The renewal structure provides a predictable timing trigger. The initial franchise term is 10 years, and the renewal term is also 10 years. To renew, a franchisee must give written notice, update or upgrade their restaurant, pay a $5,000 renewal fee, and sign a general release. The requirement to “update or upgrade” the restaurant is a natural entry point for a technology vendor. A franchisee facing a renewal in the next 12 to 24 months is likely more receptive to a system upgrade than one who just signed a new agreement.

How to read the MOOYAH FDD

The 2026 FDD is the primary source for all the data points above. It was filed with state franchise regulators and is available in the embedded viewer on this page. When reading it, pay close attention to Item 11 for any franchisor obligations around technology, and Item 8 for any purchasing restrictions that may have been omitted from our extract. The executive list in Item 1 gives you the names you need for outreach, but always verify current titles on LinkedIn before making contact.

For a ranked target list of franchise brands that match your software’s ideal customer profile, FranCloud can help you prioritize your outbound efforts.