OracleOracle
Mandatoryvices”). Licensees may sell and service any audio-visual equipment (“E&L”) if they meet the requirements set forth in the Operations Manual (as defined below) including the use of Oracle Field Service
From the filings
HQ-led decisions
Mood and Mood Media
Professional servicesSoftware purchasing at Mood and Mood Media is controlled at the corporate level, with key decision-makers including CEO Malcom McRoberts and COO Jennifer Mitchell. The most recent FDD does not disclose any mandated or recommended technology systems. The addressable market consists of 73 total units, 70 of which are franchised.
For software vendors selling into US franchise brands.
Live signals
Total units
73
70 franchised
Unit growth YoY
-1.408%
vs prior filing
AUV
—
Item 19, 2023
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$3K–$5K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
14 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 13 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
(a) Monthly Music Royalty Reports shall be submitted within five (5) business days following the end of each calendar month, the form of which Licensor may review and update from time to time in prior consultation with IPMA, but no less than every three (3) years;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we and our affiliates are the only approved suppliers for the delivery of music, messaging and digital signage services using the Mood Harmony platform and its approved devices.
Is there a franchisee advisory council, association or committee?
YesItem 20
The IPMA is the only association of Mood Business Licensees of which we are aware.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may reasonably change specifications and requirements related to products, equipment, and services and suppliers from time to time in the Operations Manual or otherwise in writing after consultation with the IPMA.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
13837556Item 8
In our fiscal year ending December 31, 2022, we derived $13,837,556 in revenue from required purchases and leases of products and services by our Licensees
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We, MML and our Affiliated Entities may derive fees, commissions, rebates, and allowances or other forms of payment or consideration (“Rebates”) from Affiliate purchases from designated suppliers or purchasing arrangements.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
We estimate that 5 - 10% of your purchases and leases in renewing your License Agreement and approximately 35-50% of your total purchases and leases in operating your Mood Business will be subject to the restrictions described above.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
enter the premises of Licensee and/or of any Affiliated Entity during normal business hours for inspection of the business and records of Licensee or audit of Licensee and such Affiliated Entities
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may amend, modify, or supplement the Operations Manual at any time, so long as such amendments, modifications, or supplements are commercially reasonable and will, in our good faith opinion, benefit our existing and future Affiliates or will otherwise improve the System and will be adhered to by Owned Affiliates…
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Licensee must purchase Mood Proprietary Equipment from Licensor or its designee and may only use the Mood Proprietary Equipment in accordance with the Operations Manual in conjunction with the provision of the Licensed Services.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase Mood Proprietary Equipment from us or our designee and may only use the Mood Proprietary Equipment in accordance with the Operations Manual in conjunction with the provision of the Licensed Services.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
104. “Operational Standards” means commercially reasonable minimum operational standards for the delivery of Licensed Services by all Affiliates, which shall be published in the Operations Manual and may include, without limitation, minimum marketing expenditure requirements, minimum customer service scores, minimum…
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Licensee must comply with any commercially reasonable branding requirements established by Licensor from time to time, including, without limitation, requirements mandating the use of certain Proprietary Marks on offices, vehicles, signage, uniforms, websites, social media platforms, or marketing materials and…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may require you to cause specified employees to periodically attend additional training or retraining.
The filing answers no to 7 questions
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
- Can a franchisee propose a new supplier for the franchisor's approval?Item 8
- Must the franchisor approve the franchisee's site or location before opening?Item 12
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
The vendor opportunity at Mood and Mood Media
Mood and Mood Media, a professional services brand headquartered in Texas and part of Muzak Holdings LLC, operates a compact franchise system of 73 total units. Of these, 70 are franchised and 3 are company-owned. The system contracted slightly in the most recent period, with year-over-year unit growth at -1.408%. For software vendors, the total addressable market is therefore limited to a single corporate parent and its franchisee base, where purchasing decisions appear centralized. The 2023 Franchise Disclosure Document does not disclose average unit volume or a royalty rate, making unit-level ROI modeling difficult from public data alone.
Who controls software purchasing
Corporate leadership at Mood and Mood Media holds the keys to technology procurement. The FDD’s Item 1 lists the executive team: Malcom McRoberts (Chief Executive Officer and Manager), Jennifer Mitchell (Chief Operating Officer), Craig Hubbell (Chief Revenue Officer), Jason Carlson (Chief Financial Officer), and Michele Popelka (Sr. Vice President, Channel Development). No franchisee association or operator-level buyers are mapped in our corpus, reinforcing a top-down purchasing model. A vendor pitch should be directed at this HQ group, with the CEO and COO as likely economic buyers and the CFO as the financial gatekeeper.
Mandated and current tech stack
The 2023 FDD provides no visibility into the brand’s current technology stack. No POS, operational, or back-office systems are named as mandated or recommended. This absence of data is itself a signal: the franchisor either does not enforce a standardized tech stack or has not disclosed it in the standard Item 11 disclosures. For a vendor, this means the initial conversation will likely need to establish the baseline—what tools the corporate team and franchisees use today—before a replacement or add-on sale can be positioned.
Procurement, renewals, and timing
Procurement rules are similarly opaque. Item 8 of the FDD, which typically spells out whether franchisees must buy from designated suppliers or may choose from approved vendors, yielded no extractable signal. This could indicate an open procurement environment or simply a lack of detailed disclosure. The franchise agreement runs for an initial term of 10 years. Renewals are permitted under a Successor Agreement for an additional 10-year term, provided the franchisee meets the conditions in Item 17.c. These long cycles mean that major software adoption may cluster around new unit openings or renewal windows, though with negative unit growth, net-new openings are not a current driver.
How to read the Mood and Mood Media FDD
The full 2023 FDD is embedded below. It contains the legal and operational disclosures filed with state franchise regulators. For software vendors, the most relevant sections are Item 8 (procurement restrictions), Item 11 (franchisor assistance and mandated technology), and Item 17 (renewal and termination). Because the extracted data shows gaps in Items 8 and 11, a direct review of the PDF is essential to confirm whether any supplier requirements or technology obligations exist that were not captured in structured form. When you are ready to prioritize franchise brands by tech-mandate strength, decision-maker accessibility, and unit growth, FranCloud can build that ranked target list.
Questions vendors ask
Mood and Mood Media, answered from the filing
The C-suite controls purchasing. Key executives listed in the FDD include CEO Malcom McRoberts, COO Jennifer Mitchell, CRO Craig Hubbell, and CFO Jason Carlson.
The 2023 FDD does not capture any mandated or recommended technology systems, POS, or operational software for franchisees.
The system has 73 total units, comprising 70 franchised locations and 3 company-owned units. Year-over-year unit growth was -1.4%.
The procurement model is not detailed in the extracted FDD data. Item 8, which typically outlines designated or approved supplier requirements, provided no signal.
The initial franchise term is 10 years. Renewals are also for 10-year terms under a Successor Agreement, contingent on compliance with Item 17 conditions.
The 2023 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Mood and Mood Media files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
15 operators run 15 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit15
Top states by locations
| IA | 2 |
|---|---|
| AK | 2 |
| CA | 2 |
| GA | 2 |
| MS | 1 |
Ownership
The portfolio behind Mood and Mood Media
unknown of muzak holdings.
Related Professional services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.