From the filings

+1.178% units YoY

Mister Softee Queens

Quick service restaurant

Mister Softee Queens franchises into a Mister Softee system of 601 franchised units, with trucks sourced from MSSM and consumable inventory from MSQ, Mister Softee, or other approved suppliers. Item 11 of the FDD sets its technology requirements — see the embedded filing below for details.

For software vendors selling into US franchise brands.

Live signals

Total units
601
601 franchised
Unit growth YoY
+1.178%
vs prior filing
AUV
Item 19, 2025
Royalty
of gross sales
Ad fund
national + local
Initial fee
$8K
per unit
Investment range
$242K–$287K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Franchisor behaviours

What the franchisor requires

15 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 14 questions the text does not settle, which is not a no.

Accounting

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You shall maintain for at least three (3) fiscal years from their preparation complete financial records for the operation of the Franchised Business in accordance with generally accepted accounting principles and must provide Mister Softee, at Mister Softee’s request, with periodic sales reports signed by you and in…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

System Suppliers will be identified in the Operations Manual or otherwise in writing, and may include Mister Softee, its affiliate or third party vendors or suppliers.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Mister Softee has the right to revoke its approval of particular suppliers when it determines, in its sole discretion, that such suppliers no longer meet Mister Softee’s standards.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

4551431.18

Item 8

During the most recent fiscal year ended December 31, 2024, MSSM generated $4,551,431.18 from our franchisees’ required purchases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

Mister Softee and/or its affiliates may from time to time receive consideration from suppliers resulting from your purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

approximately 30% to 50% of the total cost of operating your business after that time.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

If we incur any costs in connection with evaluating a supplier at your request, you must reimburse us for the reasonable testing costs regardless of whether the supplier is subsequently approved.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase any item for which Mister Softee has established approved suppliers, from an unapproved supplier, you must provide MSQ or Mister Softee with the name, address and telephone number of the proposed supplier, a description of the item(s) you wish to purchase, and the purchase price, if known.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Mister Softee and its designees have the right to inspect and/or audit your business records at any time during normal business hours, to determine whether you are current with suppliers and are otherwise operating in compliance with the terms of this Agreement and the Operations Manual.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Mister Softee has the right to modify the contents of the Operations Manual from time to time, although modifications will not alter your fundamental rights under this Agreement.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You may purchase soft-serve ice cream mix and other consumable inventory only from MSQ, Mister Softee or other approved suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

6.5. You shall purchase all equipment, inventory and supplies (including, without limitation, your vehicle and equipment, soft-serve ice cream mixes, hard ice cream, frozen desserts, novelties, stick items and other products) from designated or approved suppliers (“System Suppliers”).

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You shall use all materials, ingredients, supplies, paper goods, uniforms, furnishings, signs, equipment, methods of exterior and interior design and construction and methods of production and preparation prescribed by, or that conforms to, Mister

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You shall purchase and use any and all computer software programs (“Software”) that Mister Softee designates for use by the System, and, within ninety (90) days from the date you receive written notice from Mister Softee of such computer requirements, shall license such Software and purchase such computer hardware as…

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Mister Softee reserves the right to offer, from time to time, additional tuition-free training programs and/or refresher courses to you and/or your employees.

The filing answers no to 5 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
  • Is there a franchisee advisory council, association or committee?Item 20
  • Must the franchisor approve the franchisee's site or location before opening?Item 11
  • Is a minimum grand opening advertising spend required?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderGrowth 500 999

HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Mister Softee Queens

The Mister Softee system that Mister Softee Queens franchises into has 601 units, all franchised. Franchised outlets grew 1.178% year over year, and the operator data maps roughly 45 located units across 45 mapped operators, all concentrated in New York.

Who controls software purchasing

Mister Softee Queens is part of parent company Mister Softee, alongside sibling brand SPABO Ice Cream. Item 2 of the FDD names its officers, including President Craig Zoly, Vice President Kevin Zoly, and Treasurer Keri Malone, along with Mister Softee's President John P. Conway, Jr. and Vice President Michael Conway. Item 11 of the FDD sets Mister Softee Queens' technology requirements — see the embedded filing below for the exact terms.

Tech named in the FDD, and what is actually required

Item 11 of the FDD sets Mister Softee Queens' technology requirements, including a GPS device on each truck that lets customers track Mister Softee trucks through a mobile app; the embedded filing below carries the exact terms.

Procurement, renewals, and timing

Item 8 runs an approved-supplier list: franchisees must purchase the truck and equipment from MSSM, soft-serve ice cream mix and other consumable inventory only from MSQ, Mister Softee, or other approved suppliers, and a minimum inventory of Proprietary Products from MSQ, Mister Softee, an affiliate, or approved or designated suppliers. Franchisees may propose alternate suppliers for approval. The initial term runs 10 years; renewal requires written notice, compliance with training requirements, no default, and a signed general release, for an additional 5-year term.

How to read the Mister Softee Queens FDD

The embedded PDF viewer below carries Mister Softee Queens' 2025 Franchise Disclosure Document. Vendors evaluating a pitch to Mister Softee Queens or sibling brand SPABO Ice Cream can talk to FranCloud for a ranked target list.

Questions vendors ask

Mister Softee Queens, answered from the filing

Item 2 of the FDD names Mister Softee Queens' officers, including President Craig Zoly. Vendors should approach Mister Softee Queens' corporate office directly to identify the buying center.
Item 11 of the FDD sets Mister Softee Queens' technology requirements: each truck must be equipped with a GPS device that lets customers track Mister Softee trucks through a mobile app — see the embedded filing below for the exact terms.
The Mister Softee system has 601 total units, all franchised, in the quick-service restaurant segment, 367 of them in New York.
Item 8 runs an approved-supplier list: franchisees must buy the truck and equipment from MSSM, soft-serve mix from MSQ, Mister Softee, or other approved suppliers, and Proprietary Products from MSQ, Mister Softee, an affiliate, or approved suppliers.
The initial term runs 10 years. Renewal requires written notice, no default, satisfied monetary obligations, and payment of renewal fees, for an additional 5-year term.
The embedded PDF viewer below carries Mister Softee Queens' 2025 Franchise Disclosure Document.
Source

Read the filing itself

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Mister Softee Queens2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

45 operators run 45 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit45

Top states by locations

NY45

Ownership

The portfolio behind Mister Softee Queens

single_brand_holdco of Mister Softee.

Sibling brands

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.