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From the filings
HQ-led decisions
Miniso
Retail non foodMiniso controls software purchasing from its corporate office: franchisees must maintain the Computer System Miniso requires and, under its Model B purchasing option, its proprietary inventory-ordering software. The system spans 351 units, though just 13 are franchised — the rest are company-owned.
For software vendors selling into US franchise brands.
Live signals
Total units
351
13 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2026
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$511K–$1.30M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
s for a ribbon cutting ceremony; traditional and digital advertising and media press services, including posts and/or advertisements on social media platforms (e.g., Instagram and Facebook), flyers pa
InstagramMeta
oons; materials for a ribbon cutting ceremony; traditional and digital advertising and media press services, including posts and/or advertisements on social media platforms (e.g., Instagram and Facebo
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
System Standards may involve requirements relating to Product preparation, handling, packaging, display, and storage; signage; use and display of the Marks; hours of operation; required participation in research, surveys, campaigns, conventions and promotions; payment systems and check verification services…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will not have independent access to the information generated and stored in the Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within ten (10) days after the end of each calendar month, a monthly profit and loss statement in the form provided by Franchisor; iii) within forty five (45) days after the end of each of Franchisee’s fiscal years a fiscal year-end balance sheet and income statement for Franchisee’s Franchised Business, prepared in…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Miniso Depot CA, Inc., is the sole and exclusive supplier of Miniso branded and non-branded Products to be sold in your franchise store.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to increase or decrease the number and selection of approved suppliers in our sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
7392542.82Item 8
Our affiliate, Miniso Depot CA, Inc., earned gross revenue of $3,421,046.83 and $3,971,495.99 respectively, from sales of Miniso Products to franchisees pursuant to existing consignment and supply agreements, for a total of $7,392,542.82.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Franchisor, Licensor and Franchisor Associates also reserve the right to derive profits and to receive discounts, commissions, rebates, promotional allowances and other economic benefits as a result of purchases by franchisees of Products, Equipment and Services from Franchisor, from Franchise Associates, from…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
The estimated proportion of required purchases from approved suppliers of all Miniso products and materials required to establish and operate your franchise business is 100%.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may contract with an alternative supplier to obtain the materials and equipment for your store, provided that the supplier meets our criteria and you first obtain our approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
termination or expiration of Franchisee’s right to use any telephone and facsimile MINISO DEPOT FRANCHISOR LLC 27 Franchise Agreement numbers, Internet addresses, electronic mail addresses, domain names and any regular, classified or other telephone directory listings associated with the Marks.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must comply with the then-current Payment Card Industry Data Security Standard and any revision to it adapted by the PCI Security Standards Council, LLC (the “PCI Council”) or any successor organization or standards Franchisor may specify.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
System Standards may involve requirements relating to Product preparation, storage, handling, packaging, display, and storage; signage; use and display of the Marks; hours of operation; required participation in research, surveys, campaigns, conventions and promotions; payment systems and check verification services…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right to require Franchisee to make available to Franchisor for inspection and/or audit at a time and in the manner Franchisor requests, all original books and records that Franchisor designates.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the unrestricted right to change, eliminate or modify any elements of the System, any Manual or the Marks.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee shall not make any site commitments before obtaining Franchisor’s written consent to the site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You cannot establish any website, social media or other internet presence related to your store, nor can you publish any information or statements using the MINISO trademarks in any manner, including but not limited to social networks and related media, without our prior written consent.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee is required to purchase a “Grand Opening Kit” from Franchisor in connection with the initial opening of Franchisee’s store.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee shall obtain such Proprietary Products exclusively from Franchisor, Licensor or Franchisor’s designated supplier, as applicable.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall pay Franchisor by electronic funds transfer or as otherwise instructed by Franchisor a Franchise Fee in the amount of Fifty-Thousand Dollars ($50,000).
Must the franchisee participate in a gift card program?
YesItem 11
all Franchisees must participate in redemption of such programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee is solely responsible for hiring sufficient personnel to adequately staff each Store.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must process all received goods and sold inventory through the designated POS system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee is responsible for payment to Franchisor of the then current fee for any such remedial instruction, as published in any Manuals or through other written communication to Franchisees, as well as for any incidental costs that Franchisor and/or Franchisor’s personnel may incur, such as lodging…
The filing answers no to 6 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 7
- Must the franchisee participate in a customer loyalty or rewards program?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must equipment be purchased from designated or approved suppliers?Item 8
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
The vendor opportunity at Miniso
Miniso operates 351 units, but just 13 are franchised — the remaining 338 are company-owned. The FDD makes no financial performance representation. Franchised outlets held flat year over year, and the operator data maps roughly 11 located units across 11 mapped operators, concentrated in Florida, Texas, Nevada, Michigan, and Mississippi.
Who controls software purchasing
Miniso's technology decisions run through its corporate office. Chief Executive Officer Thomas E. Bartlebaugh II leads the organization alongside Chief Financial Officer and Co-manager Bobby Choy, Franchise Area Manager Susana Gallegos, Business Development Manager Shines Shen, and Legal Counsel Kyra Zhiying Zhang. Miniso's members are USA Miniso Depot, Inc. and Miniso Depot Investment LLC.
Tech named in the FDD, and what is actually required
Every store must maintain a Computer System — hardware, software, operating systems, databases, internet technology, communications devices, and payment systems — meeting Miniso's standards. Each store requires two units of Miniso's retail point-of-sale system, every transaction must be processed using Miniso's proprietary software, and telephone service and high-speed internet are required. Franchisees must implement any mobile or other payment capability Miniso designates and purchase the equipment and software needed to accept it. Under Model B purchasing, franchisees must also use Miniso's proprietary inventory-ordering software, which calculates required order types and amounts. The filing notes franchisees are not currently required to participate in Miniso's membership reward program for corporate stores, though that may change in the future. ADP is named in Item 11, and Facebook and Instagram are named in Item 5.
Procurement, renewals, and timing
Item 8 runs a designated-suppliers model: Miniso's affiliate, Miniso Depot CA, Inc., is the sole and exclusive supplier of Miniso-branded and non-branded products sold in the store, and the filing estimates required purchases from approved suppliers at 100% of the products and materials needed to establish and operate the business. Franchisees may propose alternate suppliers for Miniso's approval. The initial term runs 5 years, with a renewal option of up to 5 more years for franchisees in full compliance and good standing.
How to read the Miniso FDD
The embedded PDF viewer below carries Miniso's 2026 Franchise Disclosure Document. Vendors evaluating a pitch to Miniso can talk to FranCloud for a ranked target list.
Questions vendors ask
Miniso, answered from the filing
Miniso's corporate office designates the required Computer System and payment technology. Chief Executive Officer Thomas E. Bartlebaugh II leads the organization; vendors should approach Miniso's HQ operations team directly.
Every Miniso store must maintain a Computer System covering hardware, software, payment systems, and communications, and must implement any mobile or other payment capability Miniso designates. Under Model B purchasing, franchisees must also use Miniso's proprietary inventory-ordering software. ADP, Facebook, and Instagram are named in the filing.
351 total units, but only 13 are franchised — the remaining 338 are company-owned — in the retail segment, concentrated in Florida, Texas, and Nevada.
Item 8 runs a designated-suppliers model: Miniso's affiliate is the sole and exclusive supplier of Miniso-branded and non-branded products for the store. Franchisees may propose alternate suppliers for approval.
The initial term runs 5 years, with a renewal option of up to 5 more years for franchisees in full compliance and good standing.
The embedded PDF viewer below carries Miniso's 2026 Franchise Disclosure Document.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Miniso files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit11
Top states by locations
| FL | 2 |
|---|---|
| TX | 2 |
| NV | 2 |
| MI | 1 |
| MS | 1 |
Ownership
The portfolio behind Miniso
unknown of miniso depot investment.
Related Retail non food brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.