FacebookMeta
FDD (07/25 v.2) Page 43 1621160077.12 We or our affiliates may, in our or their sole discretion, establish, operate, and/or participate in websites, social media accounts (such as Facebook, X, Instagr
From the filings
Merry Maids
Home servicesMerry Maids is a home services franchise headquartered in Tennessee whose 2025 FDD names a wide set of consumer and accounting platforms — Facebook, Instagram, Pinterest, QuickBooks, TikTok, Twitter, Yelp, and YouTube — without making any of them a contractual requirement. The system's operator base runs 309 mapped operators across the country.
For software vendors selling into US franchise brands.
Live signals
Total units
—
system-wide
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
—
all-in, Item 7
Procurement
—
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
2) Page 43 1621160077.12 We or our affiliates may, in our or their sole discretion, establish, operate, and/or participate in websites, social media accounts (such as Facebook, X, Instagram, Pinterest
PinterestPinterest
1621160077.12 We or our affiliates may, in our or their sole discretion, establish, operate, and/or participate in websites, social media accounts (such as Facebook, X, Instagram, Pinterest, etc.), ap
QuickBooksIntuit
......................................... 95 8.2 FUNDAMENTALS OF FINANCE ................................................................................................... 95 8.3 QUICKBOOKS / ACCOUNT
TikTokTikTok
purchasing programs, accounts with websites featuring gift certificates or discounted coupons, mobile applications, podcasts, blogs, vlogs, video and photo-sharing sites (such as TikTok, YouTube, etc.
TwitterX
ate in a social monitoring program and may require Franchisee to participate, at Franchisee’s expense, in a social monitoring program. Customer complaints in social media outlets (Twitter, Facebook, c
YelpYelp
ication through application between LICENSEE and employees and between employees and LICENSEE’S clients; (h) Social Profile Builder Linking 5-Star Survey results in Google Reviews/Yelp, and (i) Applic
YouTubeGoogle
ing programs, accounts with websites featuring gift certificates or discounted coupons, mobile applications, podcasts, blogs, vlogs, video and photo-sharing sites (such as TikTok, YouTube, etc.), chat
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 5
Franchisee must use the then-current accounting application software prescribed by Franchisor from time to time as described in the Manual.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 5
We independently have access to the information and data generated by our proprietary software described above.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 5
Franchisee shall, at its sole expense, submit to Franchisor within 90 days after the end of Franchisee’s fiscal year for each fiscal year or portion thereof that this Agreement is in force, a complete financial statement for the preceding fiscal year, including both an income statement and a balance sheet.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 5
(iv) be purchased or leased only from a single source that Franchisor designates (which may include Franchisor or its Affiliates or a buying cooperative organized by Franchisor or its Affiliates); and/or (v) be purchased as part of a purchasing program, arrangement, or contract that Franchisor negotiates or specifies.
Is there a franchisee advisory council, association or committee?
YesItem 5
The Ad Fund shall be maintained and administered by a committee elected by franchisees and made up exclusively of franchisees that are in compliance with their Franchise Agreement(s) (the “Committee”).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 5
In addition, Franchisor may develop or designate new or modified System Components in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
2267546Item 5
In the year ending on December 31, 2024, we derived $2,267,546 in revenue from the required purchases of goods or services by our franchisees
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 5
Currently, certain approved vendors provide our affiliates with revenue based on sales made to you.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 5
we estimate that your required purchases and leases from us, our affiliates or from a designated vendor, including hardware and software, or in accordance with our specifications will be approximately 80% of all purchases and leases in establishing the Franchised Business and approximately 80% of all purchases and…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 5
Franchisor may charge a fee of up to $500 per product to conduct such an inspection, plus any actual expenses Franchisor or its Affiliates incur related to such review.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 5
If Franchisor establishes sourcing requirements or required specifications for a certain Good or category of Goods and Franchisee would like to deviate from such requirements by using a different supplier or a Good that does not meet such specifications, prior to using such non-conforming Goods or suppliers…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 5
The Franchisee Parties must, in accordance with Franchisor’s directions, cancel or transfer to Franchisor or its designee (or cause an Affiliate or third party to cancel or transfer to Franchisor or its designee) all authorized and unauthorized domain names, social media accounts, websites (including accounts used to…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 5
(iii) all other standards or Applicable Laws that relate to electronic payments, data privacy, personally identifiable information, and data protection; and (iv) Franchisor’s then-current policies and procedures, as specified in the Manual or otherwise in writing, regarding the collection, storage, use, processing…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 5
Franchisor or its authorized agent or representative shall have the right at any time during business hours, and without prior notice to Franchisee, to audit or cause to be audited the sales reports, purchasing reports, advertising expenditures, accounting and bank records, tax returns and schedules, computer…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 5
Franchisor shall have the right, but not the obligation, from time to time, to add to or modify the Manual, and Franchisee agrees to be bound by and to conduct the Franchised Business in accordance with such revisions to the Manual.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 5
Unless we consent otherwise, you may not establish a separate website or social media account to advertise, market, or promote the Franchised Business, conduct commerce, or directly or indirectly offer or sell any products or services in connection with the Franchised Business.
Is a minimum grand opening advertising spend required?
YesItem 5
In addition, if this is the purchase of a new Franchised Business, you must spend at least $6,000 on Eligible Marketing in the Initial Marketing Period to satisfy your Initial Marketing Obligation.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 5
You are required to spend at least 0.7% of weekly Gross Sales on Eligible Marketing as your Local Marketing Obligation.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 5
You must participate in, at your sole cost and expense, all marketing and promotions as we or our designee determine, in our or their sole discretion, to be appropriate for the benefit of the System, including offering and honoring any coupons, loyalty cards, gift cards, discounts, and other promotions (including…
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 5
Currently, we require you to purchase certain cleaning chemicals, vacuum cleaners, and uniforms from a designated vendor.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 5
Currently, Franchisee must make all payments due under this Agreement (including payments for products or services purchased from Franchisor or its Affiliates) by electronic debit from the Account, which Franchisor may initiate by autodraft.
Must the franchisee participate in a gift card program?
YesItem 5
You must participate in, at your sole cost and expense, all marketing and promotions as we or our designee determine, in our or their sole discretion, to be appropriate for the benefit of the System, including offering and honoring any coupons, loyalty cards, gift cards, discounts, and other promotions (including…
People
Must employees wear uniforms specified by the franchisor?
YesItem 5
Franchisee and all employees of Franchisee, while engaged in performance of all the services provided pursuant to the Franchised Business, shall wear uniforms conforming in color and design to the specifications designated by Franchisor in the Manual or otherwise in writing.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 5
Franchisee must, at its expense, acquire and use the computer systems, hardware, tablets, mobile devices, printers, software, apps, websites, network connections, and firewall services (collectively, “System Components”) Franchisor specifies for the operation of the Franchised Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 5
We independently have access to the information and data generated by our proprietary software described above.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 5
You must use MM360 in the operation of your Franchised Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 5
Franchisor may charge Franchisee a reasonable training fee for such additional training programs, which will not exceed $500 per trainee per program for virtual training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 5
You or a designated officer or manager of the Franchised Business are required to regularly attend the meetings offered each year, which may include the annual convention, regional meetings, and road shows provided by us.
The filing answers no to 4 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 5
- Must the franchisor approve the franchisee's site or location before opening?Item 5
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 5
- Does the franchisor require minimum staffing levels or specific roles?Item 5
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Merry Maids
Merry Maids is a home services franchise headquartered in Tennessee. Its operator footprint maps 309 operators, 26 of them multi-unit, across roughly 351 located units, with the heaviest concentration in California, Florida, New York, Texas, and Pennsylvania.
Who controls software purchasing
The clearest read on the buying center comes from the operator base itself: a large field of single-unit operators alongside a meaningful multi-unit tier, spread across the top five states above.
Tech named in the FDD, and what is actually required
The FDD requires none of the systems it names. Facebook, Instagram, Pinterest, TikTok, Twitter, Yelp, and YouTube all appear as named social and review platforms, and QuickBooks appears as a named accounting platform — none of them carries a usage obligation under the filing.
Procurement, renewals, and timing
Item 8 of the FDD sets the supplier rules for the brand, and Item 17 sets the renewal, transfer, and termination terms. Both are worth reading directly in the filing before sizing a pitch, since the operator structure here — many single-unit operators, few multi-unit ones — shapes how any tooling would need to roll out.
How to read the Merry Maids FDD
The Merry Maids FDD was filed with state franchise regulators in 2025. The embedded PDF viewer below carries the full filing — Item 8 and Item 17 are the sections to check first for procurement and renewal timing.
Talk to FranCloud for a ranked list of franchise systems like Merry Maids, sized and scored against your own product.
Questions vendors ask
Merry Maids, answered from the filing
The buying center is best approached through the operator base itself — 309 mapped operators, 26 of them multi-unit.
The FDD requires none of the systems it names. Facebook, Instagram, Pinterest, QuickBooks, TikTok, Twitter, Yelp, and YouTube all appear in the filing without a usage requirement.
The operator footprint maps 309 operators across roughly 351 located units in the home services segment, led by California, Florida, and New York.
Item 8 of the FDD sets the supplier rules for the brand — read the embedded filing below for the current terms.
Item 17 of the FDD sets the renewal, transfer, and termination terms that govern this timing — read the embedded filing below for the current terms.
The Merry Maids FDD was filed with state franchise regulators in 2025. Use the embedded PDF viewer below to read Item 11 and Item 8 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Merry Maids files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
309 operators run 351 mapped locations. 26 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit283
2–9 units26
Top states by locations
| CA | 22 |
|---|---|
| FL | 20 |
| NY | 19 |
| TX | 13 |
| PA | 12 |
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.