Matto Espresso

The vendor opportunity at Matto Espresso

Matto Espresso is a compact, New York-based quick-service restaurant franchise with 25 total units, all of which are franchised. The brand does not disclose any company-owned locations in its 2025 FDD. For software vendors, the immediate addressable market is these 25 locations, with growth potential signaled by an 8.7% year-over-year unit increase. The franchisor mandates a specific technology stack, creating both a barrier and a clear integration pathway for vendors whose products complement or enhance the existing systems. The average unit volume (AUV) is not disclosed in the most recent FDD, and the royalty rate stands at 5.0%.

Who controls software purchasing

Software purchasing decisions at Matto Espresso are centralized at the headquarters level. The 2025 FDD lists the key executives: Jennifer Maman serves as Chief Executive Officer, while Miriam Ella Levi and May Maman are listed as Owners. Tatyana Igolnitsyna is the Franchise Training Supervisor. For a vendor pitching a software solution, the buying center is this small, tight-knit leadership group. There are no multi-unit operators mapped in our corpus, which reinforces that franchisees likely have limited autonomy over technology choices. The mandate of specific systems by the franchisor confirms that HQ controls the tech stack.

Mandated and current tech stack

The 2025 FDD is explicit about the technology franchisees must use. Matto Espresso mandates three core systems: Toast by Toast, Inc. for point-of-sale, Square by Block, Inc., and QuickBooks Accounting Software by Intuit Inc. This is a modern, cloud-based stack that covers POS, payments, and accounting. For a software vendor, this means any pitch must address integration or displacement of one of these mandated systems, or fill a gap they do not cover, such as inventory management, scheduling, or loyalty. The fact that these are mandates, not mere recommendations, means the franchisor has already invested in a standardized tech ecosystem.

Procurement, renewals, and timing

The FDD does not provide an extract detailing the full procurement obligations under Item 8, so the exact supplier designation model—whether designated, approved, or open—is not disclosed. However, the existence of mandated technology vendors strongly implies a designated supplier framework for those categories. The initial franchise term is 10 years. Under Item 17, a franchisee in good standing can sign a successor agreement for an additional 10-year term, unless the franchisor has determined, in its sole discretion, to withdraw from the geographical area. This long-term structure means that major software contract decisions may be infrequent at existing units, but the ongoing unit growth creates new openings. Vendors should monitor new franchise sales and unit openings for the most immediate procurement windows.

How to read the Matto Espresso FDD

The Matto Espresso 2025 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints that shape software purchasing. It details the mandated technology, the executive team, and the terms of the franchise agreement. For a software vendor, the FDD is a research utility, not a sales pitch. It tells you who to call, what they already use, and how their business is structured. The embedded viewer below contains the full document. Use it to validate the tech stack, identify any additional supplier requirements, and understand the franchisor's control points before you engage the buying center. For a ranked target list of franchise brands matched to your software category, FranCloud can help.