QuickBooksIntuit
Mandatoryurrently, you must have the following hardware and software: Desktop or laptop, 2 I-Pads, router, all in one printer/copier/scanner/fax, camera system, high-speed internet access, QuickBooks Accountin
From the filings
+8.696% units YoYHQ-led decisions
Matto Espresso
Quick service restaurantMatto Espresso's most recent FDD, from 2025, discloses 25 locations, all 25 of them franchised, with the unit count up 8.696% year over year; average unit volume is not disclosed in the most recent FDD. Item 1 names Jennifer Maman as Chief Executive Officer, with Miriam Ella Levi and May Maman as Owners and Tatyana Igolnitsyna as Franchise Training Supervisor, and no CIO or CTO disclosed. The filing mandates exactly one system, QuickBooks, and names Facebook, Instagram, LinkedIn, Square, TikTok, Twitter and YouTube without requiring any of them.
For software vendors selling into US franchise brands.
Live signals
Total units
25
25 franchised
Unit growth YoY
+8.696%
vs prior filing
AUV
—
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$36K
per unit
Investment range
$285K–$462K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
placement. If feasible, you may do cooperative advertising with other Matto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, L
InstagramMeta
perative advertising with other Matto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or
LinkedInLinkedIn
ble, you may do cooperative advertising with other Matto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, I
SquareBlock
dlord or your local ordinances may have different restrictions it places on interior and exterior signage which may affect your costs. 5) Hardware: Laptop or Desktop, 2 iPads with Square Register Setu
TikTokTikTok
vertising with other Matto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok or any other
TwitterX
If feasible, you may do cooperative advertising with other Matto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, Yo
YouTubeGoogle
ay do cooperative advertising with other Matto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram,
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
Currently, you must have the following hardware and software: Desktop or laptop, 2 I-Pads, router, all in one printer/copier/scanner/fax, camera system, high-speed internet access, QuickBooks Accounting Software, and Square or Toast Software.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to your sales information and customer data generated by and stored in your system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
12.2.2. Within thirty (30) days after the close of each calendar Matto FA 2025 i 20 quarter and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, MATTO MGMT NY LLC is an approved supplier for coffee and food items.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our recent fiscal year ending December 31, 2024, neither we nor any of our affiliates has received any revenue from franchisees’ required purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that required purchases make up approximately ninety percent (90%) of the purchases and leases to be made by the franchisee in establishing the business and approximately eighty five percent (85%) of the purchases and leases required for ongoing operations.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
In addition, you must pay a fee of $750, which may be refundable if the supplier is approved.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Manual and other materials created or approved for use in the operation of the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before you open your Franchised Business, we will: a. approve the location for your Franchised Business.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
During the Grand Opening period, approximately two weeks prior to opening and four weeks after opening Franchisee shall spend a minimum of an additional five thousand dollars ($5,000) on Grand Opening marketing activities as outlined in the Operations Manual.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You are required to spend at least one percent (1%) of your monthly Gross Revenue on local advertising and all advertising must be approved by us.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 16
You must purchase your food products from our affiliate owned supplier, Matto MGMT NY LLC.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase any equipment or materials bearing the Marks in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee must execute documents that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
However, you must appoint a Manager that is actively involved in overseeing the business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You are required to use the hardware, software, system tools and processes as stated in the Operations Manual.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to your sales information and customer data generated by and stored in your system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we require it, you must attend mandatory training programs that we offer and/or an annual conference or national business meeting for up to a total of five (5) days each year, at a location we designate.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Matto Espresso
Matto Espresso is a quick-service restaurant brand headquartered in New York, and the most recent FDD on file is from 2025. That filing reports 25 total locations, all 25 of them franchised; the company-owned count is not disclosed in the most recent FDD, and neither is average unit volume, so system revenue cannot be estimated from this filing. The royalty is 5.0% and the initial term runs 10 years. Unit count is up 8.696% year over year, which is the number that matters here: a fully franchised system growing at that rate is opening stores, and new openings are where per-location software gets specified rather than displaced.
Who controls software purchasing
Item 1 names four people. Jennifer Maman is Chief Executive Officer. Miriam Ella Levi and May Maman are Owners, and Tatyana Igolnitsyna is Franchise Training Supervisor. No CIO, CTO, or other technology officer is disclosed in the most recent FDD, so the chief executive is the signer and the ownership pair sits above her; the franchise training supervisor is the closest thing on file to a rollout owner.
No parent company is on file, so Matto Espresso appears independently owned and there is nothing above the franchisor to route a decision through. Our operator mapping finds no operators for this brand in our corpus, so we cannot say how the 25 franchised units are distributed across owners or states. Because the franchisor writes a mandate into the agreement at all, the decision level reads as HQ: whatever it specifies, franchisees adopt.
Tech named in the FDD, and what is actually required
One system is mandated: QuickBooks. The FDD obliges the franchisee to use it, which puts bookkeeping under contract and leaves everything else at the operator's discretion. Seven further names appear without that obligation — Facebook, Instagram, LinkedIn, Square, TikTok, Twitter and YouTube — and the filing requires none of them. Square is the one to be careful with: it is named in the document, which is evidence the drafter had it in mind, not evidence that the brand runs it, so point of sale here should be read as an open category rather than an incumbent to displace. The same applies to the six social platforms. On the face of this filing, a system with 25 growing units has exactly one contractual technology obligation, and it is an accounting package.
Procurement, renewals, and timing
Item 8 is where designated-supplier and approved-supplier obligations normally sit, and this filing produced no Item 8 extract, so whether Matto Espresso runs a designated, approved, or open procurement model is not established by the data we hold. Item 17 is short. A franchisee in good standing can sign a successor agreement for one additional term of 10 years, unless the franchisor has determined, in its sole discretion, to withdraw from the geographic area where the franchise is located. With a 2025 filing and a 10-year initial term, the renewal cohort is a decade out for anything opened recently, which makes new-unit openings — running at 8.696% growth — the realistic near-term window rather than renewal.
How to read the Matto Espresso FDD
The 2025 document was filed with state franchise regulators, and the full PDF is embedded in the viewer below. Item 1 gives the entity chain and the four people named above; Item 8 covers supplier obligations; Item 11 covers computer systems and required technology, which is where the QuickBooks mandate is enforced and where the absence of a point-of-sale mandate can be confirmed; Item 17 covers renewal and the single 10-year successor term; Item 20 carries the unit tables behind the 25-unit count. If you want Matto Espresso scored against the rest of the US franchise corpus and returned as a ranked target list, talk to FranCloud.
Questions vendors ask
Matto Espresso, answered from the filing
Item 1 names Jennifer Maman as Chief Executive Officer, Miriam Ella Levi and May Maman as Owners, and Tatyana Igolnitsyna as Franchise Training Supervisor. No CIO or CTO is disclosed in the most recent FDD, so the chief executive signs and the training supervisor is the closest thing to a rollout owner.
One system: QuickBooks, which the FDD obliges the franchisee to use. Nothing else is required. Facebook, Instagram, LinkedIn, Square, TikTok, Twitter and YouTube appear in the filing, but it requires none of them — Square is named, not mandated, so point of sale is an open category here.
The 2025 FDD reports 25 locations in the quick-service restaurant segment, all 25 franchised; the company-owned count is not disclosed in the most recent FDD. Units are up 8.696% year over year. No operators are mapped in our corpus for this brand.
Not established. Item 8, where designated-supplier and approved-supplier requirements live, produced no extract from this filing, so we cannot say whether Matto Espresso runs a designated, approved, or open model. The only hard supplier signal is the QuickBooks mandate.
The initial term is 10 years, and a franchisee in good standing can sign a successor agreement for one additional 10-year term — unless the franchisor determines, in its sole discretion, to withdraw from that geographic area. With units up 8.696%, new openings are the nearer-term buying trigger.
It was filed with state franchise regulators in 2025. The full PDF is embedded in the viewer below — read Item 1 for the executives and entity chain, Item 8 for suppliers, Item 11 for computer systems and required technology, Item 17 for renewal, and Item 20 for the unit counts.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Matto Espresso files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Matto Espresso’s FDD on file does not disclose a franchisee directory.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.