Mashed Burgers

The vendor opportunity at Mashed Burgers

Mashed Burgers is a quick-service restaurant concept headquartered in New Jersey with a total footprint of 3 units. All 3 locations are company-owned; the number of franchised units is not disclosed in the 2026 Franchise Disclosure Document. The brand reported a 50% year-over-year unit growth rate, signaling early-stage expansion. Average unit volume sits at $1,481,389, which is a solid figure for a young QSR concept.

For software vendors, the addressable market is currently limited to these 3 locations. However, the concentration of decision-making at the corporate level means a single deal can cover the entire system. The opportunity here is not volume but establishing a vendor relationship early in the brand's lifecycle, potentially locking in a long-term account as the franchise scales.

Who controls software purchasing

Software purchasing authority rests with the two co-founders listed in Item 1 of the FDD: Farag Awad, CEO and Co-Founder, and Omar Alyemany, CFO and Co-Founder. In a 3-unit chain, there is no separate IT department or procurement committee. Vendors should expect to engage directly with these executives. The CFO title suggests that financial and operational systems will route through Omar Alyemany, while the CEO likely holds final sign-off on all major contracts.

No parent company is on file; Mashed Burgers appears to be independently owned. This simplifies the sales process—there is no private equity overlord or holding company with a mandated vendor list to navigate.

Mandated and current tech stack

The 2026 FDD mandates two specific technology systems. For point-of-sale and credit card processing, franchisees must use Toast POS and Credit Card Processing System by Toast, Inc. For accounting, QuickBooks Online by Intuit Inc. is mandated. These are the only named systems in the disclosure.

This stack is lean and typical of an early-stage QSR. The Toast mandate is significant: it means the core operational software is locked in, but it also creates adjacency opportunities. Vendors selling inventory management, labor scheduling, catering, or loyalty platforms that integrate with Toast may find an easier path to adoption. The QuickBooks Online mandate signals that the brand has not yet moved to a mid-market ERP, leaving the door open for financial software vendors as the chain grows.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract regarding procurement. This means the brand has not disclosed a designated supplier program, approved supplier list, or purchasing cooperative in the most recent filing. For vendors, this is a blank slate: there is no formal procurement process to navigate, but also no established channel to slot into.

Item 17 outlines renewal conditions. Franchisees have the right to renew for additional 10-year terms by entering into the then-current franchise agreement and paying a renewal fee. The initial term is also 10 years. With only 3 units and no franchised locations disclosed, renewal-driven software switching is not a near-term catalyst. Instead, vendors should monitor new unit openings. A 50% growth rate on a base of 3 suggests the brand is actively expanding, and each new location represents a potential software implementation window.

How to read the Mashed Burgers FDD

The full 2026 Mashed Burgers Franchise Disclosure Document is available below. This is the primary source for all claims made on this page. The FDD was filed with state franchise regulators and contains the legally mandated disclosures that govern the franchise relationship. For software vendors, the most relevant sections are Item 11 (franchisor's assistance, advertising, computer systems, and training), which lists mandated technology, and Item 8 (restrictions on sources of products and services), which defines the procurement model. Item 1 identifies the executives who control purchasing, and Item 17 defines the contract lifecycle that dictates switching windows.

Use the embedded viewer to verify the data points above and to conduct your own due diligence before building a pitch. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.