From the filings
Software purchasing at Marvin's Mailers is controlled by Founder and CEO Michael Leitner, the sole executive named in the 2025 FDD. The franchise system mandates a management software platform and currently operates just 2 total units (1 franchised, 1 company-owned), representing a very small but growing addressable market for vendors. With 100% year-over-year unit growth, early engagement could position your solution as the system scales.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
12%of gross sales (FY2025)
15% reference
Franchisor behaviours
27 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data and to duplicate and evaluate the data;
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
(2) Monthly Financial Statements and Reports – within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgment, may, from time to time, modify the list of approved brands, suppliers and distributors of System Supplies and approved supplies and services to be used by the Franchised Business
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ending December 31, 2024, we have not received revenue from suppliers from franchisee purchases of source restricted products or services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
approximately 25% of the on-going operating expenses of the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
shall pay to Franchisor a supplier evaluation fee per requested product, service, supply, supplier and/or distributor to be considered
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Multi-State FDD April 18, 2025 16 numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 6
You must subscribe to and participate in the customer review tracking and reputation management services and providers that we designate.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s non-residential Administrative Office and System Supplies.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee must obtain Franchisor’s written approval of the location of Franchisee’s Administrative Office.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Not less than 30 days prior to the opening of the Franchised Business and during the initial three month period following the Actual Opening Date, Franchisee shall spend not less than $2,500 to market and promote the grand opening of the Franchised Business in accordance with Franchisor’s standards and specifications;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
On an on-going monthly basis, you must spend not less than $2,000 per month for your Base Territory plus an additional $1,000 per month for each Additional Territory on the local marketing of your Marvin’s Mailers Business within your operating territory and in accordance with our standards and specifications.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
Online Ordering, Customer Rewards, and Discount Codes – You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or discounts.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s Marvin’s Mailers Business or Operating Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee shall exclusively purchase the System Supplies from the supplier and/or suppliers and vendor and/or vendors designated by Franchisor from time to time.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
ITEM 6 OTHER FEES Type of Fee Amount Due Date Remarks (Note 1) Royalty (Note 2 and 3) Greater of 10% of Gross Sales Weekly every Will be debited automatically from or Minimum Weekly Royalty Tuesday for the your bank account by ACH or other Fee Requirement preceding week means designated by us.
People
Must employees wear uniforms specified by the franchisor?
YesItem 11
you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data and to duplicate and evaluate the data;
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
“Business Management System” refers to and means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by Franchisor, in Franchisor’s Reasonable Business…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to assess Franchisee reasonable charges for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.
Marvin's Mailers is a professional services franchise based in Illinois with a total footprint of just 2 units—1 franchised location and 1 company-owned location. The system grew 100% year-over-year, adding a single unit in the most recent reporting period. For software vendors, the immediate addressable market is extremely small: only 1 franchised unit that could be subject to technology mandates or purchasing decisions beyond the corporate entity. However, the 10-year initial franchise term and a royalty rate of 10.0% suggest a franchisor intent on building a durable system. Vendors who engage now may secure preferred status before the network expands.
Average unit volume (AUV) is not disclosed in the 2025 FDD, so vendors cannot benchmark potential customer revenue directly. The absence of multi-unit operators in our corpus means there is no concentrated buying power among franchisees. Every software sale into this system will likely run through a single decision-maker at headquarters.
Michael Leitner, Founder and Chief Executive Officer, is the only executive named in Item 1 of the 2025 FDD. In a system of this size, Leitner is the de facto buyer for any software that touches franchise operations, corporate management, or franchisee compliance. There is no CIO, CTO, or VP of Operations on file. Vendors should prepare to engage Leitner directly with a clear value proposition tied to the system's growth trajectory and the mandated management software requirement.
No parent company or private equity sponsor appears in the FDD. Marvin's Mailers is independently owned, which means purchasing decisions are not filtered through a portfolio-level technology team. This can shorten sales cycles but also concentrates risk on a single relationship.
The 2025 FDD mandates that franchisees use a management software system. The disclosure does not name a specific vendor or platform, which may indicate either a proprietary system or a flexible approach where the franchisor approves a solution without locking into a single provider. No other technology mandates—POS, CRM, scheduling, accounting, or marketing—are mentioned in the available data. This leaves significant white space for vendors who can demonstrate operational value.
Because the system is so small, the current tech stack is likely minimal. The company-owned unit may serve as a testing ground for new tools before they are rolled out to franchisees. Vendors offering management software or adjacent operational tools should inquire whether the existing mandate is satisfied by an in-house solution or if the franchisor is open to evaluating alternatives.
The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly known. This lack of disclosure is not unusual for a system with only 2 units. Vendors will need to ask directly during the sales process how the franchisor intends to manage supplier relationships as the network grows.
Franchise agreements run for 10 years. Renewal requires 180 days' prior written notice, execution of the then-current form of franchise agreement, a general release in favor of the franchisor, payment of a renewal fee, and full compliance with the existing agreement. With only 1 franchised unit, there is no near-term wave of renewals that would create a natural software evaluation window. The primary trigger for new software adoption will be unit growth. If the 100% growth rate continues, each new franchisee represents a greenfield opportunity for vendors to propose solutions that align with the mandated management software requirement.
The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 11 (the franchisor's obligations, where technology mandates are typically disclosed), Item 8 (restrictions on sources of products and services), and Item 17 (renewal, termination, and transfer). Because this system is so small, the FDD may not contain the level of detail found in larger franchise disclosures. Focus on the mandated management software requirement and the centralized decision-making structure as the two most actionable data points for your sales strategy. For a ranked list of franchise targets matched to your software category, FranCloud can help you prioritize systems where your solution fits the mandate and the buying window is open.
Questions vendors ask
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FDD alert
We’ll email you the moment Marvin’s Mailers files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| FL | 1 |
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Related Professional services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.