QuickBooksIntuit
Mandatoryhave the right to change these requirements and require that you update these programs as the updates become available. You must provide us with your user ID and password for your QuickBooks® account.
From the filings
HQ-led decisions
MarieBelle
Retail foodSoftware purchasing decisions at MarieBelle rest with the founder and CEO, Maribel Lieberman, and CFO Mark Zand. The brand uses QuickBooks for accounting and maintains a presence across seven social media platforms. With just two company-owned locations, the addressable market is small, but the premium AUV of $958,134 per location signals a high-value boutique operation.
For software vendors selling into US franchise brands.
Live signals
Total units
2
0 franchised
Unit growth YoY
0%
vs prior filing
AUV
$958K
Item 19, 2022
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$305K–$470K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
4 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
SquareBlock
Mandatoryt or spend any monies. Computers. You are required to purchase a POS System approved by us which meets System Standards. There is currently only one (1) approved POS System, which is Square. The main
FacebookMeta
he addresses of our Website and phone number. In addition to your Local Advertising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, L
InstagramMeta
and, at our sole option, you will take such action necessary to cause certain websites or other Social Media Platforms, including, but not limited to, Facebook, Twitter, Snapchat, Instagram and other
LinkedInLinkedIn
Website and phone number. In addition to your Local Advertising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pin
PinterestPinterest
number. In addition to your Local Advertising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram,
SnapchatSnapchat
o your Local Advertising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, Snapchat, YouTube, Y
TikTokTikTok
nd phone number. In addition to your Local Advertising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, I
TwitterX
es of our Website and phone number. In addition to your Local Advertising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, LinkedIn, T
YelpYelp
ising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, Snapchat, YouTube, Yelp, Google+, blogs
YouTubeGoogle
al Advertising Requirement, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, Snapchat, YouTube, Yelp, Googl
Franchisor behaviours
What the franchisor requires
30 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must use an accounting system capable of generating sufficient accounting reports and information that we require from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to your sales information and other data produced by your POS System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall establish and maintain, at your expense, a bookkeeping, accounting, and record keeping system conforming to the requirements prescribed by us from time to time including, but not limited to providing us (a) within fifteen (15) days after the end of each month, a balance sheet and profit and loss statement…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
You are currently required to purchase the following items from us or from our affiliates: all chocolate products sold to your customers, including, without limitation, ganache, truffles, hot chocolate, chocolate bars, coverture chocolate, paned products, tea, coffee and any other seasonal products required by us.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may designate or require our approval of the types, models, brands, formats, providers, performers or suppliers of any Products, other products or services, and any of the ingredients, components, menu items, equipment, supplies, goods, uniform apparel, insurance carriers, financial services, employee benefit…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
Because this is our first year offering franchises, neither we nor our affiliate derived any revenue from the sale of required products and services to franchisees or received payments from any designated suppliers because of transactions with franchisees during the 2021 fiscal year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliate reserve the right to earn revenue from Approved Suppliers, such as rebates or commissions, on account of their sales of any goods or services to our franchisees, including required purchases.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You may request in writing our approval of alternative suppliers that are not currently approved by us upon payment of the $3,000 fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may request in writing our approval of alternative suppliers that are not currently approved by us upon payment of the $3,000 fee.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon termination or expiration of this Agreement you will assign such telephone number to us.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You are required to maintain your credit card processing hardware and software in compliance with the Payment Card Industry (PCI) Data Security Standard.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your customers such evaluation forms that we periodically prescribe and to participate and/or request your customers to participate in any surveys performed by us or on our behalf.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
From time to time and in our sole discretion, conduct inspections of your Shop, evaluate Products sold at your Shop and recommend changes to enhance your Shop to ensure that it fully complies with the System and the Operations Manuals as we deem necessary and appropriate in our discretion.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may revise the Operations Manuals from time to time by posting the revisions electronically or by letter, memorandum, bulletin, videotape, audiotape, diskette, CD ROM, electronic mail or by other written or electronic communication, including the Internet.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You are required to obtain our written consent of the lease (including any sublease) or purchase agreement before entering into such lease or purchase agreement for your Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Neither you, nor any of your Owners or employees, are permitted to use an e-mail address that is not associated with our https://mariebelle.com/ URL for your Franchise.
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to spend at least $7,500, from the period beginning no earlier than seven (7) days prior to the opening of the Shop and ending no later than thirty (30) days after the opening of the Shop for advertising to promote the opening of the Shop.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend at least one percent (1%) of Total Gross Sales per month on local marketing and advertising (in addition to the grand opening expenditures), commencing upon the opening of your Shop (the “Local Advertising Requirement”).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty or retention, or special promotional program that we implement for all or part of the System
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must operate and develop your Shop in strict conformance with our methods, standards and specifications and obtain certain ingredients, inventory, services, supplies, materials, equipment, furnishings, fixtures and other products, including your uniforms, advertising materials, computer hardware, and software, in…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You will be required to purchase certain products and services only from suppliers that we approve including manufacturers, distributors, suppliers, vendors, merchants or providers of goods and services (“Approved Suppliers”).
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You are required to purchase a POS System approved by us which meets System Standards.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Unless otherwise stated in this Agreement, any fees due hereunder must be paid no later than the fifth (5th) day of each calendar month, by an ACH electronic funds transfer under which we automatically deduct all payments owed to us under this Agreement, or any other agreement between you and us, from your bank…
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in, and comply with the requirements of, any gift card, gift certificate, customer loyalty or retention, or special promotional program that we implement for all or part of the System and sign the forms and take the other action we require for you to participate in these programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Operating Principal or Manager who is approved by us and who has successfully completed all initial training must devote full time to the operation of your Shop and must be onsite, in charge of the operation of the Shop on a day to day basis.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
causing all employees of the Shop, while working in the Shop, to: (i) wear uniforms of such color, design, and other specifications as we may designate from time to time
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You are required to purchase a POS System approved by us which meets System Standards.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your sales information and other data produced by your POS System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose reasonable charges for training materials in connection with continuing, supplemental or refresher training courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
We may require your Operating Principal or both to attend the any Required Conference.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at MarieBelle
MarieBelle is a tiny luxury chocolate retailer with just two company-owned locations and an average unit volume of $958,134. That AUV is remarkably high for a two-store brand, suggesting a premium customer base and strong per-unit economics. The company pays a 5% royalty on gross sales, and the initial franchise term is 10 years. While the addressable unit count is minimal, selling into this brand means landing a founder-led, high-end operation that may value tailored solutions over scale.
Who controls software purchasing
All technology decisions flow through the CEO and founder, Maribel Lieberman, and CFO Mark Zand. Ira Cabrele, Director of Corporate and Sales, may also provide input on tools that touch sales or marketing. This is a tightly held leadership team, so vendors should expect a direct, relationship-driven sales process. The buyer is entrepreneurial and likely influenced by personal referrals and specialist expertise.
Mandated and current tech stack
The 2022 FDD mandates QuickBooks for accounting. No other operational or point-of-sale systems are listed as required. The brand is active on seven social media platforms: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and Twitter. This social footprint suggests a focus on digital marketing and brand storytelling, which opens opportunities for vendors offering social media management, content scheduling, or analytics tools. There is no evidence of a mandated POS, CRM, or e-commerce platform, leaving room for a vendor to propose a solution that integrates with QuickBooks and the existing social channels.
Procurement, renewals, and timing
The FDD does not provide an Item 8 procurement extract, so the brand’s purchasing model is not disclosed. Without a franchisor-mandated supplier list, MarieBelle likely exercises direct control over vendor selection. Franchise agreements run for 10 years, and renewal requires 180 days’ notice, completion of refurbishment, and execution of the then-current franchise agreement. These conditions create narrow windows for contract changes, typically aligned with lease renewals or major refurbishments. For a vendor, the trigger is likely a strategic decision by the CEO to upgrade systems, rather than a scheduled cycle. With only two units, the sales cycle is short but the need for a compelling ROI case is high.
How to read the MarieBelle FDD
The 2022 Franchise Disclosure Document is filed with state franchise regulators and is available for review in the embedded PDF viewer below. For software vendors, the key sections are Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal terms). The absence of a mandated POS or operational tech stack in Item 11 is a strong signal that the brand is open to new solutions. Vendors should also note the small executive team listed in Item 1, which clarifies who holds the budget. Always consult the latest FDD before outreach, as filings can be updated annually.
For a ranked list of franchise brands that match your software’s ideal customer profile, explore FranCloud’s vendor intelligence tools.
Questions vendors ask
MarieBelle, answered from the filing
CEO Maribel Lieberman and CFO Mark Zand control software decisions at this small, founder-led company. Director of Corporate and Sales Ira Cabrele may also influence vendor choices.
QuickBooks is mandated for accounting. No POS or operational system is mandated in the 2022 FDD. The brand uses Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and Twitter for social media.
Two company-owned locations, with one known unit in Wisconsin. The brand is based in New York, but the FDD does not disclose the exact location of the second unit.
The 2022 FDD does not include an Item 8 procurement extract, so the model is not disclosed. Without a franchisor-mandated supplier list, the company likely exercises direct control over purchasing.
With only two locations and 10-year franchise terms, contract windows are rare. Renewal conditions require 180 days' notice, so vendors may find opportunities around lease renewal or refurbishment cycles.
The FDD is filed with state franchise regulators. You can view the 2022 document in the embedded PDF viewer below. For compliance, do not request the FDD from a specific state depository.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment MarieBelle files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Retail food brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.