DoorDashDoorDash
ue data of our ten Affiliate-owned Bakeries were open and operating for the full Reporting Period. This includes eight Flagship (Full-Bake) Stores and two No-Bake Stores. Platform DoorDash Uber Eats G
From the filings
HQ-led decisions
Magnolia Bakery
Quick service restaurantSoftware purchasing at Magnolia Bakery is controlled at the corporate level by a lean HQ team led by CEO Nathan Louer and COO Dominic Alessandrini. The brand currently mandates DoorDash and Uber Eats for delivery aggregation, with no other named operational systems disclosed in the 2026 FDD. The total addressable market is small at 11 units, but the $4.6M average unit volume signals premium operations where efficiency and brand-consistency tools can deliver outsized ROI.
For software vendors selling into US franchise brands.
Live signals
Total units
11
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
$4.60M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$49K
per unit
Investment range
$518K–$1.27M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Uber EatsUber
f our ten Affiliate-owned Bakeries were open and operating for the full Reporting Period. This includes eight Flagship (Full-Bake) Stores and two No-Bake Stores. Platform DoorDash Uber Eats Grub Hub T
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must obtain the back-office software that we specify, including inventory management, on-line employee scheduling, payroll processing, accounting, payables, customer marketing, field support, tips management, and other management and accounting software.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must transmit data to us at the times we specify and give us independent access to your systems (and provide us with any user names and passwords necessary for that purpose).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within ninety (90) days after the end of each of your fiscal years, an income statement showing the results of your operations during such fiscal year and a balance sheet as of the end of such fiscal year, both of which must be prepared in accordance with generally accepted accounting principles and reviewed by an…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may from time to time modify the list of approved brands and designated and/or approved suppliers, and you shall not, after receipt of such modification in writing, reorder any brand that is no longer approved or order from any supplier that is no longer approved.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Currently, we receive rebates within a range of approximately 2% to 6% of aggregate purchases, net of applicable credits; however, these arrangements and rebate amounts are subject to change from time to time.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
approximately 70% to 90% of your total purchases in connection with the ongoing operation of your Bakery.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to use any goods or materials (that you are not required to purchase from us, one of our affiliates or a designated supplier) that we have not yet evaluated or if you wish to purchase or lease any such item from a supplier that we have not yet approved, you must submit to us a written request for approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration, transfer or termination of this Agreement for any reason, you shall terminate your use of such numbers and listings and assign the numbers and listings to us or our designee, at our option.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must comply with the then-current Payment Card Industry Data Security Standards (PCI/DSS) as those standards may be revised by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org) or successor organization designated by us.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We will periodically inspect the Bakery and its operations to assist your operations and ensure compliance with the System.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We, in our sole discretion, may from time to time change or modify any or all of the components of the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval of a site and acquire a possessory or leasehold interest in the site for your Bakery within six months after you sign the Franchise Agreement or we will have the right to terminate the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we have agreed to it in writing, you may not use, register, maintain, or sponsor any URL, social networking platform, blog, messaging system, email account, user name, text address, mobile application, or other electronic, mobile or Internet presence that uses or displays any of the Marks (or any derivative…
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $20,000 to conduct a grand opening marketing plan for the Bakery.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend for advertising and marketing in your market area (“Local Marketing”) at least 1% of the Gross Revenues of the Bakery.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must also participate in any “frequent guest” or customer loyalty programs we prescribe.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a Cooperative in your area, you must participate in the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you agree to buy Proprietary Items only from a designated supplier
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase these items only from Magnolia Bakery – 04/26 FDD 17 approved suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must furnish us and the bank with authorizations as necessary to permit us to make withdrawals from the Account by electronic funds transfer.
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in programs we establish relating to gift cards, gift certificates, stored value cards, online or mobile coupons or credits, online or mobile ordering systems, and other electronic money programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must designate one individual who must meet the educational and experience standards we impose in the Manual who will serve as your full-time manager (the “Operations Leader”).
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
To promote a consistent image, you agree that you and your employees will comply with such dress code or standards as we may require, which may include use of branded (or other “uniform”) apparel, and otherwise identify themselves with the Marks at all times in the manner we specify (whether in the Manual or…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase, install, and use the point of sale (POS) system, inventory management system, financial reporting system, back office computer, and other computer equipment, communications devices, audio/visual equipment and software systems that we specify as they evolve over time.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must transmit data to us at the times we specify and give us independent access to your systems (and provide us with any user names and passwords necessary for that purpose).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may require you to pay reasonable training fees for these programs
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Magnolia Bakery
Magnolia Bakery operates 11 locations, 10 of which are company-owned and 1 franchised, generating an average unit volume of $4,595,074. The brand is concentrated in New York (2 units), Michigan (2), with single units in Minnesota, Ohio, and Kentucky. Nine distinct operators run these locations, and none are multi-unit franchisees—every operator runs exactly one location. This corporate-heavy structure means a single sale to HQ can cover nearly the entire system, but the small unit count limits total contract value. For software vendors, the pitch must justify itself on per-unit ROI at a premium QSR concept rather than on scale.
Who controls software purchasing
The buying center sits entirely at headquarters. The 2026 FDD lists Nathan Louer as Chief Executive Officer and Dominic Alessandrini as Chief Operating Officer—the two executives most likely to evaluate and approve operational software. Edward Revis, Chief Commercial Officer, is the probable owner of customer-facing technology decisions, including e-commerce, loyalty, and delivery integrations. Barbara Petracca, Chief Brand Officer and Chief Baking Officer, may influence any system that touches product consistency or brand experience. Uday Ahuja, Executive Chairman and Chief Investment Officer, signals a financially disciplined approval process; vendors should expect ROI scrutiny. There are no regional or franchisee-level buyers because the single franchised unit has no purchasing autonomy evident in the FDD.
Mandated and current tech stack
The only technology systems mandated in the 2026 FDD are DoorDash and Uber Eats, both listed as required delivery aggregation partners. No point-of-sale system, kitchen display, inventory management, scheduling, or loyalty platform is named in the Item 11 disclosures. This absence is itself a signal: either Magnolia Bakery has no additional mandates, or it considers its operational stack proprietary and does not disclose it to franchisees. For a vendor, this means the tech stack is either wide open or already locked in with undisclosed systems. Discovery calls should probe for incumbent POS, payroll, and online ordering providers, as none are publicly mandated.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract on procurement requirements, meaning there is no publicly documented designated-supplier or approved-supplier program for technology. Vendors are not blocked by a formal procurement gate, but they also lack a clear process to get listed. Franchise agreements run for a 10-year initial term, with two additional 5-year renewal terms available provided the franchisor has not withdrawn from the market and the franchisee is in good standing. Because only one unit is franchised, these renewal cycles are largely irrelevant to software sales. Corporate purchasing decisions are not tied to franchisee contract timelines, so outreach can happen year-round. The small executive team suggests that budget cycles are likely annual and concentrated in Q4 or Q1, but no specific timing is disclosed.
How to read the Magnolia Bakery FDD
The 2026 Franchise Disclosure Document is the definitive source for vendor due diligence. Item 1 identifies the executive team and their roles, which maps directly to the software buying center. Item 11 lists the mandated technology systems—currently only DoorDash and Uber Eats—and any vendor selling adjacent or complementary tools can use this to position integrations or replacements. Item 19 provides the $4,595,074 AUV figure, which is critical for building an ROI case. Item 8, though silent on procurement, confirms that no formal supplier program blocks unsolicited vendor engagement. For a complete picture of the operator footprint and unit economics, review the full FDD below. When you're ready to prioritize franchise brands by tech-stack fit and buyer accessibility, FranCloud can build a ranked target list tailored to your product.
Questions vendors ask
Magnolia Bakery, answered from the filing
The buying center is concentrated in the C-suite. CEO Nathan Louer and COO Dominic Alessandrini are the most likely decision-makers for operational software, with Chief Commercial Officer Edward Revis likely influencing customer-facing or revenue-tech decisions.
The 2026 FDD mandates DoorDash and Uber Eats for delivery. No point-of-sale, back-office, or other operational technology mandates are disclosed in the Item 11 technology schedule.
There are 11 total units: 10 company-owned and 1 franchised. The footprint spans New York, Michigan, Minnesota, Ohio, and Kentucky, with no multi-unit franchisees.
The procurement model is not detailed in the 2026 FDD. Item 8 contains no extract specifying designated or approved suppliers, suggesting an open or undocumented procurement structure for non-mandated categories.
With a 10-year initial term and two 5-year renewal options, franchise agreements lock in for long cycles. However, with only 1 franchised unit, most software decisions are corporate-driven and can happen at any time, not tied to franchisee renewal windows.
The FDD was filed with state franchise regulators in 2026. You can view the full document in the embedded PDF viewer below to analyze Item 11 tech mandates, Item 19 financials, and the executive team listed in Item 1.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Magnolia Bakery files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
8 operators run 9 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit7
2–9 units1
Top states by locations
| NY | 2 |
|---|---|
| MI | 2 |
| MN | 1 |
| OH | 1 |
| KY | 1 |
Ownership
The portfolio behind Magnolia Bakery
unknown of magnolia group holdings.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.