M14Hoops Franchising

The vendor opportunity at M14Hoops

M14Hoops Franchising operates 16 total units—13 franchised and 3 company-owned—across Arizona, Georgia, and Kentucky. The brand grew units by 85.7% year-over-year, signaling an active expansion phase. For software vendors, the immediate addressable market is small, but the growth trajectory suggests a rising number of new locations that will need operational and management tools. The franchisor is part of M14 Enterprises, LLC, and focuses on youth services. No average unit volume (AUV) is disclosed in the 2025 FDD, so revenue-based ROI estimates for software are not possible from public data alone.

Who controls software purchasing

Corporate leadership holds purchasing authority. The 2025 FDD Item 1 names Matt Miller as Chief Executive Officer and Scot Billington as Vice President – Finance & Marketing. Kelly Billington serves as Vice President – Operations & Marketing, and Nick Gabrione is Vice President – Operations. In a system this size, the CEO and VP of Finance typically sign off on technology investments, while the operations VPs influence tools that affect day-to-day franchisee workflows. All 13 franchised units are operated by single-unit owners, with no multi-unit operators on file, meaning franchisees are unlikely to drive enterprise-level software decisions independently.

Mandated and current tech stack

The 2025 FDD mandates a scheduling system for all franchisees. No vendor name is specified in the disclosure, and no other mandated technology—such as a point-of-sale system, CRM, or accounting platform—is listed. This leaves open opportunities for vendors in POS, payments, athlete management, marketing automation, and back-office systems, provided they can demonstrate value to the small but growing network. Because the scheduling mandate exists, any competing or complementary scheduling tool would need to show clear differentiation or integration advantages to displace the incumbent.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, contains no extract in the 2025 filing. This means the franchisor’s procurement model—whether it requires purchases from specific vendors, maintains an approved supplier list, or allows open purchasing—is not publicly known. Similarly, Item 17 renewal terms and the initial franchise term length are not disclosed. Without these data points, contract renewal cycles cannot be mapped. However, with 85.7% unit growth, new franchise onboarding likely creates recurring software evaluation moments as each location opens.

How to read the M14Hoops FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executives), Item 11 (franchisor assistance and mandated technology), and Item 8 (procurement restrictions, though absent here). The operator footprint in Item 20 confirms all franchisees are single-unit operators across three states. Use the document to verify the scheduling mandate, leadership names, and unit counts before building a pitch. For a ranked target list of franchise systems matched to your software category, FranCloud can help.