M14 Hoops Franchising

The vendor opportunity at M14 Hoops

M14 Hoops Franchising operates a small, tightly controlled network of youth basketball training facilities. The 2024 Franchise Disclosure Document reports 10 total units — 7 franchised and 3 company-owned — spread across Virginia, Illinois, Wisconsin, Indiana, and Kentucky. All six mapped operators are single-unit franchisees; there are no multi-unit owners. For a software vendor, the total addressable market is exactly those 10 locations, plus any future units the franchisor may open. The brand’s royalty rate is 8.0%, but average unit volume (AUV) is not disclosed, so you cannot model revenue-based ROI for your solution. Year-over-year unit growth is also not reported, suggesting either a young or static system. This is a niche target: if your product serves youth sports scheduling, registration, or back-office management, M14 Hoops is a small but direct fit.

Who controls software purchasing

The 2024 FDD names four executives in Item 1: Matt Miller, Chief Executive Officer; Nick Gabrione, Vice President of Operations; Scot Billington, Vice President of Finance & Marketing; and Kelly Billington, Vice President of Operations & Marketing. In a system this small, software purchasing authority almost certainly sits with this group, not with individual franchisees. The presence of two operations VPs and a finance lead suggests that any pitch should address operational efficiency and cost control. There is no CIO or dedicated technology role listed, so expect the CEO and VP of Operations to be your primary contacts. The franchisor mandates scheduling technology, which indicates HQ is willing to impose system-wide standards — a signal that a top-down sales approach is viable.

Mandated and current tech stack

The only technology mandate disclosed in the 2024 FDD is scheduling software. No specific vendor is named, and no other systems — POS, CRM, payroll, or otherwise — appear as required or recommended. This leaves the actual tech stack largely unknown to outsiders. Franchisees may use independent tools for registration, payment processing, or communication, but the FDD provides no visibility into those choices. For a vendor, this gap is an opening: if you can demonstrate that your scheduling platform (or an adjacent tool) integrates with or replaces what M14 Hoops currently uses, you may find a receptive audience at HQ. The absence of a named vendor also means there is no entrenched incumbent to displace, at least on paper.

Procurement, renewals, and timing

M14 Hoops’ 2024 FDD does not include an Item 8 extract, so the procurement model — whether designated supplier, approved supplier list, or open market — is not publicly disclosed. Similarly, Item 17 contains no renewal terms, and the initial franchise term length is not stated. This lack of contractual visibility makes it difficult to predict when franchise agreements come up for renewal, a common trigger for technology re-evaluation. With no reported unit growth and a static operator footprint, there are no obvious expansion-driven buying signals. Vendors should approach this account as a relationship-driven sale, not an event-driven one. Building a direct connection with the executive team is likely the only reliable path to a pilot or deal.

How to read the M14 Hoops FDD

The 2024 M14 Hoops Franchise Disclosure Document is the primary source for the data on this page. It is filed with state franchise regulators and available for review in the embedded PDF viewer below. Key sections for software vendors include Item 1 (executives), Item 11 (mandated technology), and Item 20 (unit counts and operator footprint). Because the FDD omits AUV, term length, and procurement rules, you will need to fill those gaps through direct discovery conversations. Use this page as a starting point, then validate your assumptions with the franchisor before building a formal pitch. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize the right accounts.