Love & Honey Franchise

The vendor opportunity at Love & Honey

Love & Honey Franchise is an emerging quick-service restaurant concept headquartered in Pennsylvania. According to the 2025 Franchise Disclosure Document, the system consists of exactly 1 unit — a company-owned location — with no franchised units yet reported. For software vendors, this is a pre-scale opportunity: the brand has not yet built out a franchisee base, meaning the technology decisions made now at the corporate level will likely shape the stack that future franchisees inherit.

The royalty rate is set at 6.0% of gross sales, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the most recent FDD. Year-over-year unit growth is also not reported, consistent with a brand that has not yet begun franchising in earnest.

Who controls software purchasing

The FDD’s Item 1 lists five executives: Laura Lyons (Co-Founder/CEO), Todd Lyons (Co-Founder/COO), Geoff Goodman (President), Michael Gray (Chief Real Estate Officer), and Joshua Marks (General Counsel). For a software vendor, the most relevant buyer personas are Todd Lyons as COO and Geoff Goodman as President — both roles typically own operational technology decisions in a small, founder-led organization. Laura Lyons as CEO may also be involved in strategic vendor selection given the company’s size.

There is no parent company on file; Love & Honey appears to be independently owned. No multi-unit operators are mapped in our corpus, which aligns with the single-unit, company-owned footprint.

Mandated and current tech stack

The 2025 FDD mandates one named technology system: the point-of-sale platform Toast by Toast, Inc. This is a common mandate in the quick-service restaurant segment, and it means any software vendor pitching Love & Honey must either integrate with Toast or make a compelling case for replacement. No other operational systems — such as payroll, inventory, scheduling, or loyalty platforms — are named in the disclosure. That absence is itself a signal: the brand may still be assembling its vendor stack, creating openings for complementary solutions that sit alongside Toast.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, contains no extract in our data. This means the procurement model — whether the franchisor requires purchases from specific suppliers, maintains an approved-vendor list, or allows open purchasing — is not disclosed in the most recent filing. Vendors should clarify this directly during discovery conversations.

Item 17 provides a detailed renewal framework. A franchisee in good standing may sign a successor agreement for up to two additional terms of 5 years each. Key conditions include: full compliance with the franchise agreement, no more than three events of default during the current term, written notice at least six months before expiration, execution of a new franchise agreement, payment of a Successor Agreement Fee equal to 25% of the then-current Initial Franchise Fee, continued right to occupy the premises or approved relocation, a remodel of the franchised location, execution of a general release, and compliance with then-current qualifications and training requirements. The franchisor also reserves the right to offer materially different terms in the successor agreement.

For software vendors, the 10-year initial term and the 5-year renewal windows create natural inflection points where franchisees — and the franchisor — may re-evaluate technology vendors. The six-month notice requirement means contract conversations often begin well before the formal renewal date.

How to read the Love & Honey FDD

The 2025 Franchise Disclosure Document is the authoritative source for understanding Love & Honey’s operations, obligations, and technology mandates. It was filed with state franchise regulators and is available for review below. Key sections for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training), which contains the Toast mandate, and Item 17 (renewal, termination, transfer, and dispute resolution), which outlines the renewal cycle and conditions. Item 8, which would typically detail procurement restrictions, is not extracted in our corpus, so vendors should request that section directly if procurement rules are material to their pitch. For a ranked target list of franchise systems that match your software category, FranCloud can help.