Door DashDoorDash, Inc.
Mandatoryincluding but not limited to, Uber Eats, Postmates, Eat24, Grubhub, and Door Dash
HQ-led decisions
Lee's Gimbap
Quick service restaurantSoftware purchasing decisions at Lee's Gimbap appear to be controlled at the HQ level by CEO Sukhoon Kim, the sole executive listed in the 2026 FDD. The brand currently mandates DoorDash for delivery, presenting a narrow but specific integration point. With only 2 franchised locations, the addressable market is extremely small, making this a highly targeted, early-stage opportunity for vendors.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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Live signals
Total units
2
2 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
4%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$332K–$588K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Lee's Gimbap
Lee's Gimbap is a quick-service restaurant concept headquartered in Texas with a total footprint of just 2 franchised locations, according to its 2026 Franchise Disclosure Document. The number of company-owned units is not disclosed. For a software vendor, this represents a micro-cap opportunity—a chance to get in at the ground floor of a nascent system, but with a very limited immediate total addressable market. The brand’s average unit volume (AUV) is not reported in the FDD, and year-over-year unit growth data is unavailable, making it difficult to project near-term expansion.
The royalty rate is set at 4.0% of gross sales, and the initial franchise term is 5 years. These economics suggest a lean operating model, which could make cost-effective software solutions attractive if the system begins to scale.
Who controls software purchasing
All signs point to a centralized, HQ-driven purchasing model. The 2026 FDD lists a single executive in its Item 1 disclosures: Sukhoon Kim, the CEO. In a franchise system of this size, the CEO typically holds direct authority over all operational and technology decisions, without layers of divisional VPs or a dedicated CIO. A vendor pitching Lee's Gimbap should be prepared to engage directly with the CEO and make a case that speaks to both unit-level economics and system-wide scalability.
Our corpus contains no mapped multi-unit operators for this brand, reinforcing the likelihood that all franchisees are single-unit owners with limited independent purchasing power. The decision-maker level is best classified as HQ.
Mandated and current tech stack
The technology landscape at Lee's Gimbap is sparse based on FDD disclosures. The only mandated system named is DoorDash, provided by DoorDash, Inc., for delivery operations. This is a concrete integration point for vendors offering complementary solutions in delivery management, order aggregation, or kitchen display systems that can sit alongside a mandated delivery provider.
No point-of-sale system, back-office platform, or other operational software is identified as mandated or recommended in the FDD. This absence could signal an open field for a vendor that can demonstrate clear ROI, but it also means a sales cycle that starts from zero with no incumbent to displace.
Procurement, renewals, and timing
The FDD provides no extract for Item 8, leaving the brand’s procurement model undisclosed. It is unclear whether franchisees must buy from designated suppliers, select from approved vendors, or operate under an open purchasing model. This is a critical piece of missing intelligence that a vendor would need to clarify early in the discovery process.
On the renewal front, the Item 17 disclosure outlines a structured process. Franchisees must provide notice of their intent to renew between 12 and 18 months before the end of their 5-year initial term. Renewal is conditional on signing the then-current franchise agreement, which may contain materially different terms, and paying a renewal fee equal to 50% of the then-current initial franchise fee. This renewal window is a natural trigger point when franchisees and the franchisor may reassess operational tools, including software. With only 2 units, the volume of these events is minimal, but tracking the signing dates of the initial agreements could surface a precise moment to engage.
How to read the Lee's Gimbap FDD
The full 2026 FDD is embedded below for your own analysis. Key items for a software vendor to scrutinize include Item 11 (the franchisor’s obligations), which is the source of the DoorDash mandate, and Item 17, which governs renewal and transfer conditions that can open contract windows. Pay close attention to any amendments or state-specific addenda that may modify the base agreement. The document was filed with state franchise regulators in 2026 and represents the most current public disclosure available for the brand.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on tech mandates, unit growth, and decision-maker access.
Questions vendors ask
Lee's Gimbap, answered from the filing
The 2026 FDD lists only one executive: CEO Sukhoon Kim. In a system this small, the CEO is the most likely decision-maker for all software purchases.
The only mandated technology disclosed in the FDD is the DoorDash delivery platform by DoorDash, Inc. No mandated POS or other operational systems are named.
The brand has a total of 2 units, both of which are franchised. The number of company-owned locations is not disclosed in the FDD.
The FDD does not contain an extract for Item 8, so the procurement model—whether designated supplier, approved supplier, or open—is not disclosed.
With a 5-year initial term and a renewal window requiring 12-18 months' notice, the first renewal cycle for existing units is a potential trigger for re-evaluating tech contracts.
The 2026 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.