Facebook
Mandatoryy similar to the Proprietary Marks. 4. You are not permitted to promote your Outlet or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn o
HQ-led decisions
Lee's Gimbap
Quick service restaurantSoftware purchasing decisions at Lee's Gimbap appear to be controlled at the HQ level by CEO Sukhoon Kim, the sole executive listed in the 2026 FDD. The brand currently mandates DoorDash for delivery, presenting a narrow but specific integration point. With only 2 franchised locations, the addressable market is extremely small, making this a highly targeted, early-stage opportunity for vendors.
Live signals
Total units
2
2 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
4%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$332K–$588K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
LinkedIn
Mandatoryto the Proprietary Marks. 4. You are not permitted to promote your Outlet or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn or X, witho
Eat24
nd full disclosure of the books and accounts and give us direct access to any third parties through which revenue is generated, including but not limited to, Uber Eats, Postmates, Eat24, Grubhub, and
Grubhub
ee’s Gimbap Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates, Eat24, Grubhub, and Door Da
Instagram
ut the Franchised Business or the System, other than on a website established or authorized by us. “Social media” includes personal blogs, common social networks like Facebook and Instagram, professio
Postmates
peration of your Lee’s Gimbap Outlet, including but not limited to, sales from delivery/catering services and other third party companies (including without limitation, Uber Eats, Postmates, Eat24, Gr
Uber Eats
ht to obtain your sales and other related transaction data from the delivery/catering services and other third party companies related to your sales (including without limitation, Uber Eats, Postmates
YouTube
ogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live- blogging tools like X, virtual worlds, file, audio and video-sharing sites like YouTube, and other s
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Lee's Gimbap
Lee's Gimbap is a quick-service restaurant concept headquartered in Texas with a total footprint of just 2 franchised locations, according to its 2026 Franchise Disclosure Document. The number of company-owned units is not disclosed. For a software vendor, this represents a micro-cap opportunity—a chance to get in at the ground floor of a nascent system, but with a very limited immediate total addressable market. The brand’s average unit volume (AUV) is not reported in the FDD, and year-over-year unit growth data is unavailable, making it difficult to project near-term expansion.
The royalty rate is set at 4.0% of gross sales, and the initial franchise term is 5 years. These economics suggest a lean operating model, which could make cost-effective software solutions attractive if the system begins to scale.
Who controls software purchasing
All signs point to a centralized, HQ-driven purchasing model. The 2026 FDD lists a single executive in its Item 1 disclosures: Sukhoon Kim, the CEO. In a franchise system of this size, the CEO typically holds direct authority over all operational and technology decisions, without layers of divisional VPs or a dedicated CIO. A vendor pitching Lee's Gimbap should be prepared to engage directly with the CEO and make a case that speaks to both unit-level economics and system-wide scalability.
Our corpus contains no mapped multi-unit operators for this brand, reinforcing the likelihood that all franchisees are single-unit owners with limited independent purchasing power. The decision-maker level is best classified as HQ.
Mandated and current tech stack
The technology landscape at Lee's Gimbap is sparse based on FDD disclosures. The only mandated system named is DoorDash, provided by DoorDash, Inc., for delivery operations. This is a concrete integration point for vendors offering complementary solutions in delivery management, order aggregation, or kitchen display systems that can sit alongside a mandated delivery provider.
No point-of-sale system, back-office platform, or other operational software is identified as mandated or recommended in the FDD. This absence could signal an open field for a vendor that can demonstrate clear ROI, but it also means a sales cycle that starts from zero with no incumbent to displace.
Procurement, renewals, and timing
The FDD provides no extract for Item 8, leaving the brand’s procurement model undisclosed. It is unclear whether franchisees must buy from designated suppliers, select from approved vendors, or operate under an open purchasing model. This is a critical piece of missing intelligence that a vendor would need to clarify early in the discovery process.
On the renewal front, the Item 17 disclosure outlines a structured process. Franchisees must provide notice of their intent to renew between 12 and 18 months before the end of their 5-year initial term. Renewal is conditional on signing the then-current franchise agreement, which may contain materially different terms, and paying a renewal fee equal to 50% of the then-current initial franchise fee. This renewal window is a natural trigger point when franchisees and the franchisor may reassess operational tools, including software. With only 2 units, the volume of these events is minimal, but tracking the signing dates of the initial agreements could surface a precise moment to engage.
How to read the Lee's Gimbap FDD
The full 2026 FDD is embedded below for your own analysis. Key items for a software vendor to scrutinize include Item 11 (the franchisor’s obligations), which is the source of the DoorDash mandate, and Item 17, which governs renewal and transfer conditions that can open contract windows. Pay close attention to any amendments or state-specific addenda that may modify the base agreement. The document was filed with state franchise regulators in 2026 and represents the most current public disclosure available for the brand.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on tech mandates, unit growth, and decision-maker access.
Questions vendors ask
Lee's Gimbap, answered from the filing
The 2026 FDD lists only one executive: CEO Sukhoon Kim. In a system this small, the CEO is the most likely decision-maker for all software purchases.
The only mandated technology disclosed in the FDD is the DoorDash delivery platform by DoorDash, Inc. No mandated POS or other operational systems are named.
The brand has a total of 2 units, both of which are franchised. The number of company-owned locations is not disclosed in the FDD.
The FDD does not contain an extract for Item 8, so the procurement model—whether designated supplier, approved supplier, or open—is not disclosed.
With a 5-year initial term and a renewal window requiring 12-18 months' notice, the first renewal cycle for existing units is a potential trigger for re-evaluating tech contracts.
The 2026 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Lee's Gimbap files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| TX | 1 |
|---|---|
| WI | 1 |
Ownership
The portfolio behind Lee's Gimbap
unknown of vine international.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.