QuickBooksIntuit
have the right to approve other POS Systems for use in the Pastry Shop. You will use the POS System as a cash register system, to process credit card transactions, interface with QuickBooks to produce
From the filings
+1.852% units YoYHQ-led decisions
LE MACARON FRENCH PASTRIES
Retail foodSoftware purchasing decisions at Le Macaron French Pastries are controlled by a tight-knit HQ team led by CEO Rosalie Guillem. The franchise currently mandates QuickBooks by Intuit Inc. for its financial operations across a compact network of 59 total units. With 55 franchised locations and a 6% royalty on an AUV of $348,777, the addressable market is small but presents a focused opportunity for vendors targeting emerging food concepts with centralized tech mandates.
For software vendors selling into US franchise brands.
Live signals
Total units
59
55 franchised
Unit growth YoY
+1.852%
vs prior filing
AUV
$349K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$45K
per unit
Investment range
$164K–$452K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
Currently, we have approved a POS System that must be used in any traditional pastry shop and permanent kiosk locations.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have the right to independently access all information and financial data recorded by the system for daily polling, audit and sales verification.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
No later than the tenth business day following the end of each Accounting Period, you shall provide to LMD a copy of the Accounting Period’s profit and loss statement.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, our designated supplier for macarons sold at your Pastry Shop is our affiliate, LMC.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We have the right to designate one or more online, mobile, or digital ordering and/or third-party delivery programs or service providers in our sole and absolute discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
4498901Item 8
LMC derived $4,498,901 in revenue from franchisee purchases during its fiscal year ending December 31, 2024.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
LMD will have the right to designate a single approved third-party food service or limit the number of approved third-party food service for the System, as LMD deem appropriate, and contract for rebates, discounts, allowances or other benefits with any such sole ordering and/or delivery program or service provider or…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
approximately 85% to 95% of your ongoing purchases and leases in the operation of the Franchised Business
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge a fee for testing, which will not exceed the reasonable cost of the inspection and the actual cost of the test.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you propose to purchase from an unapproved source any items for service for which we have identified designated or approved supplier(s), you must request our approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You shall, at LMD’s option and request, assign to LMD all rights to all phone numbers, e-mail addresses, URLs, domain names, Internet listings, and Internet accounts related to the Franchised Business.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
to implement and follow the Payment Card Industry Data Security Standards and other standards relating to the protection of personal identification and credit card information.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
LMD has the right to enter upon the Pastry Shop premises during regular business hours to inspect the Pastry Shop for quality assurance purposes.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
You acknowledge that the System, the Manuals, and the products and services offered by the Franchised Business may be modified, (such as, but not limited to, the addition, deletion, and modification of product items, operating procedures, other products and services) from time to time by LMD.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You must identify and acquire a site for the Pastry Shop by the Control Date (the “Control Date”) specified in the Summary Pages and Attachment B.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish your own website, social networking site, or other electronic media.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Before the Pastry Shop opens for business, you must create a budget in the amount specified in the Summary Pages, create a marketing/public relations plan for your initial advertising and present the plan to LMD for approval.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In each calendar year during the term of the Franchise Agreement, we require you to spend a minimum of 1% of Gross Sales to promote the Pastry Shop in your market area.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative is established for an area in which any Pastry Shop is located (whether franchised or company or affiliate-owned), you must become a member of the Cooperative and participate in the Cooperative by contributing the amounts required by the Cooperative’s governing documents, and you must abide by the…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase your supply of macarons, assorted pastries, chocolates, gelato, and gift boxes from us or from our designated supplier.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase or lease the POS computer hardware and software from our approved suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must participate in and use any such ordering and/or delivery program or service providers that we designate, and refrain from using any other ordering and/or delivery program or service providers without our prior written approval.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You shall participate in LMD’s then-current electronic funds transfer program authorizing LMD to use a pre-authorized bank draft system.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Franchised Business must be under the general supervisions of a “Managing Owner”.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You shall cause all employees, while working at the Pastry Shop, to: (a) wear uniforms of such color, design, and other specifications as LMD may designate from time to time
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Currently, we have approved a POS System that must be used in any traditional pastry shop and permanent kiosk locations.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have the right to independently access all information and financial data recorded by the system for daily polling, audit and sales verification.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
LMD may charge a reasonable tuition for these additional courses, seminars, or other training programs, and you are responsible for all training-related costs and expenses including, without limitation, salary, travel, lodging, and dining costs for all employees who participate in the training.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement
The vendor opportunity at Le Macaron
Le Macaron French Pastries operates a lean network of 59 locations, 55 of which are franchised. The brand, part of parent company MAXYMAC, LLC, generated an average unit volume of $348,777 in its most recent disclosure. For software vendors, the immediate addressable market is limited to these 55 franchised units, with year-over-year unit growth sitting at a modest 1.85%. The opportunity here is not volume but depth: a centralized HQ in Florida that mandates technology and can drive adoption across the entire system with a single decision.
The leadership team is small and directly involved in operations. CEO Rosalie Guillem and Vice Presidents Gregory Guillem and Bernard Guillem represent the core buying center. In a system of this size, a vendor’s path to adoption runs through this executive group, not through a decentralized network of multi-unit operators. Our corpus maps no multi-unit operators for this brand, reinforcing the HQ-centric control structure.
Who controls software purchasing
Purchasing authority rests with the executive team listed in Item 1 of the 2025 FDD. Rosalie Guillem, as Chief Executive Officer, is the most likely final decision-maker for any system-wide technology mandate. Gregory Guillem and Bernard Guillem, both serving as Vice Presidents, are probable influencers or operational approvers. There is no CIO, CTO, or dedicated technology buyer disclosed, which is typical for a franchise system of this scale. Vendors should prepare to engage directly with the CEO’s office and frame their pitch around operational simplicity and royalty-reporting accuracy.
Because the franchise agreement allows the company to require modernization at renewal—including compliance with “then-current Standards” for the physical shop—there is a built-in mechanism for HQ to push new technology into the network at defined intervals. This makes the renewal cycle a strategic window for vendors.
Mandated and current tech stack
The only mandated technology disclosed in the 2025 FDD is QuickBooks by Intuit Inc. This is a financial backbone requirement, not a point-of-sale or operational platform mandate. The absence of a mandated POS, inventory management, or scheduling tool in the disclosure suggests that franchisees may currently select their own operational software, or that the franchisor has not formalized those requirements in the FDD. For a vendor selling POS, labor scheduling, or inventory management, this represents a greenfield opportunity to become the first system-wide standard—provided you can demonstrate integration with QuickBooks and clear value to the CEO.
No other technology vendors are named in the available FDD extracts. This does not mean no other tools are in use; it means the franchisor has not chosen to mandate or disclose them as part of the franchise relationship.
Procurement, renewals, and timing
The FDD’s Item 8 provided no extractable signal on procurement restrictions. This means the franchisor has not disclosed a designated supplier model, an approved supplier list, or specific purchasing requirements for technology in the sections we analyzed. In practice, this often means franchisees have autonomy unless and until HQ issues a system-wide mandate.
Renewal timing is clearly defined in Item 17. The initial franchise term is 10 years. Franchisees in good standing can renew for three additional consecutive five-year terms. To renew, they must sign the then-current franchise agreement—which may be materially different from the original—and modernize their shop to current standards. The renewal notice window is no less than 12 months and no more than 24 months before expiration. For a vendor, this means the 9-to-11-year mark of any franchisee’s initial term is a natural point when technology requirements may change, and HQ is likely evaluating standards for the next generation of agreements.
How to read the Le Macaron FDD
The full 2025 Franchise Disclosure Document is embedded below. Review Item 1 for executive team details, Item 11 for the franchisor’s obligations and any additional technology requirements, and Item 17 for the full renewal conditions. Pay close attention to any amendments or state-specific addenda that may modify the base agreement. The document is the single best source for understanding the legal and operational constraints that shape software purchasing at this brand.
For a ranked target list of franchise systems where your software is the best fit, FranCloud can help you prioritize based on tech mandates, growth rates, and decision-maker accessibility.
Questions vendors ask
LE MACARON FRENCH PASTRIES, answered from the filing
The buying center is led by CEO Rosalie Guillem, with Vice Presidents Gregory Guillem and Bernard Guillem. As a small HQ with centralized control, the executive team directly evaluates and mandates technology for the entire system.
The 2025 FDD mandates QuickBooks by Intuit Inc. for financial management. No other mandated point-of-sale or operational technology systems are disclosed in the current franchise disclosure document.
The system comprises 59 total units: 55 franchised and 4 company-owned. This places Le Macaron in the small-to-emerging segment of retail food franchises, with 1.85% year-over-year unit growth.
The procurement model is not detailed in the available FDD extracts. Item 8 provided no signal regarding designated suppliers, approved supplier lists, or open procurement policies for technology or other goods.
The initial franchise term is 10 years. Franchisees in good standing can renew for three additional 5-year terms, requiring modernization to then-current standards. Renewal notice windows open 12–24 months before term expiration, creating potential re-evaluation points.
The 2025 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full legal and operational disclosures directly from the source document.
Source
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FDD alert
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Operator footprint
Who runs the locations
65 operators run 69 mapped locations. 4 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit61
2–9 units4
Top states by locations
| FL | 16 |
|---|---|
| CA | 9 |
| GA | 4 |
| OH | 4 |
| TN | 3 |
Ownership
The portfolio behind LE MACARON FRENCH PASTRIES
unknown of maxymac.
Related Retail food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.