From the filings
Software purchasing at La Rosa Holdings ultimately runs through Vincenzo Pugliese, President and Managing Member, at the brand's New Jersey headquarters. The most recent Franchise Disclosure Document does not identify any mandated or recommended technology systems, leaving the tech stack open. With only 13 total units (7 franchised), the addressable market for vendors is extremely small and concentrated in the Northeast.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Franchisor behaviours
31 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 6
You must install and use, at your expense, the pre-authorized payment, point of sale, credit card processing, automatic payment, automated banking, electronic debit and/or electronic funds transfer systems that we designate and require in the operation of your Restaurant.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Restaurant.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 60 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance sheet, and other operational reports designated…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate LRC, LLC is currently designated as an approved supplier of certain System Supplies and ingredients.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate a supplier, including ourselves or our affiliates, as the exclusive supplier for the System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ending December 31, 2024, we did not earn any rebates from franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may receive rebates, payments and other material benefits from suppliers based on your purchases and we reserve the right to institute and expand rebate programs in the future.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
65Item 8
We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers, to represent approximately 80% of your total purchases and leases in establishing the Franchised Business and approximately 65% of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any and all times during business hours, throughout the terms of this Agree and without prior notice to Franchisee, to inspect Franchisee’s Restaurant.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Although you are responsible for selecting a site for your Restaurant Location you must obtain our approval of your Restaurant Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any websites, web-based media or digital media unless expressly approved by us in writing.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Not less than 30 days prior to the opening of the 36 La Rosa Chicken & Grill FDD May 8, 2025 Franchised Business, Franchisee shall spend not less than between $5,000 to $15,000 if the Restaurant is a Brick and Mortar Restaurant and $3,000 to $5,000 if the Restaurant is a Food Truck to market and promote the…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to engage in local marketing and you are required to commit and spend an amount equal to no less than $1,000 per month and, in aggregate, a minimum of $22,000 annually on your local marketing efforts.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
customer service and satisfaction standards including, customer rewards programs, refund policies, gift card policies, special promotions and other customer incentive and goodwill programs
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s Restaurant or Designated Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will be required to sign an ACH Authorization Form (Franchise Agreement, Exhibit 7) permitting us to 7 La Rosa Chicken & Grill FDD May 8, 2025 electronically debit your designated bank account for payment of all fees payable to us and/or our affiliates.
Must the franchisee participate in a gift card program?
YesItem 8
You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or gift card systems.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times, your Restaurant must be managed and supervised on-site by either a Managing Owner or Operating Manager.
Must employees wear uniforms specified by the franchisor?
YesItem 11
For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase, license and use the computer, point of sale, business management, and ordering systems that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Restaurant.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee shall exclusively use the Business Management Systems designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented or replaced by Franchisor from time to time.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to assess Franchisee reasonable charges for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
La Rosa Holdings is a quick-service restaurant concept headquartered in New Jersey with 13 total units, split between 7 franchised and 6 company-owned locations. The brand reported an average unit volume of $1,071,503.08 in its 2025 FDD. Year-over-year unit growth is not disclosed. For a SaaS vendor, this is a micro-cap target: the entire system comprises fewer than 15 outlets, with the heaviest concentration in New Jersey (4 units), followed by New York (3) and a single unit in Wisconsin. No multi-unit operators appear in the filed data; all 8 mapped operators are single-unit franchisees. This means any software sale is likely a one-off deal rather than a scaled, multi-site rollout.
The FDD identifies a single executive: Vincenzo Pugliese, President and Managing Member. With no CIO, VP of Technology, or operations leadership on file, the buying center collapses to this one individual. Vendors should direct all outreach to Pugliese at the brand's New Jersey headquarters. The operator footprint reinforces this centralization. Of the 8 mapped franchisees, none control more than one location, so franchisee-level purchasing influence is negligible. The company-owned side (6 units) presumably falls under direct HQ oversight. Without a parent company or private equity sponsor on file, La Rosa Holdings appears independently owned, suggesting purchasing decisions are made locally and likely on an ad-hoc basis rather than through a formal RFP process.
La Rosa Holdings does not mandate or recommend any technology systems in its 2025 FDD. There is no Item 11 disclosure naming a point-of-sale provider, back-office platform, inventory management tool, or any other operational software. This absence can cut two ways for a vendor: the field is wide open, but there is no imminent compliance-driven replacement cycle to exploit. Sales conversations will need to start from zero, educating the buyer on ROI rather than displacing a named incumbent. If the brand uses any technology at all, it is either self-selected by individual franchisees or managed informally at HQ without disclosure obligations in the franchise document.
The FDD Item 8 procurement signal is empty, which means the franchisor has not filed a designated-supplier list or an approved-supplier program in the document examined. This leaves purchasing requirements undefined from a regulatory standpoint. Vendors face no gatekeeping buy-in from a named distributor or GPO. Renewal terms, found in Item 17, provide a potential timing hook: franchise agreements run 10 years for brick-and-mortar restaurants and 5 years for food truck units. To renew, a franchisee must provide 180 days’ written notice, sign the then-current form of franchise agreement, pay a renewal fee, and remodel or upgrade the restaurant to meet current standards. This remodel-and-upgrade clause could create a natural window for technology evaluation, as operators already planning capital expenditures may be more receptive to new software. However, with only 7 franchised locations and no disclosed recent activity on unit openings or renewals, these windows will be infrequent.
The 2025 Franchise Disclosure Document is the foundational piece of due diligence for any vendor approaching La Rosa Holdings. It confirms the unit count, average unit volume, royalty rate (5.0%), and the initial franchise term. The document names Vincenzo Pugliese as the sole executive and lists the geographic footprint. Critically, Items 8 and 11 carry no technology mandates or procurement guardrails, which tells you the sales motion will be a greenfield engagement rather than a competitive displacement. The embedded PDF viewer below includes the full filing. After reading the document, FranCloud can rank this brand against other franchise systems to help you prioritize targets by tech-mandate density, decision-maker accessibility, and unit growth trajectory.
Questions vendors ask
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FDD alert
We’ll email you the moment La Rosa Holdings files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
8 operators run 8 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NJ | 4 |
|---|---|
| NY | 3 |
| WI | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.