ToastToast, Inc.
Mandatorythe designated point of sale system that you must license and use is Toast point of sale system
HQ-led decisions
La Rosa Holdings
Quick service restaurantSoftware purchasing at La Rosa Holdings is controlled at the corporate level by President and Managing Member Vincenzo Pugliese. The system currently mandates Toast by Toast, Inc. as its point-of-sale platform across a small but growing footprint of 13 total units. With 7 franchised and 6 company-owned locations, the addressable market is compact, making direct HQ engagement essential for any vendor pitch.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
13
7 franchised
Unit growth YoY
0%
vs prior filing
AUV
$1.07M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$335K–$730K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at La Rosa Holdings
La Rosa Holdings operates 13 quick-service restaurant locations, split between 7 franchised and 6 company-owned units. The system reported average unit volume of $1,071,503.08 in the 2025 FDD. Year-over-year unit growth is not disclosed. For software vendors, the total addressable market is small, but the centralized decision-making structure means a single relationship at HQ can unlock the entire system.
The brand is independently owned with no parent company on file. Its royalty rate is 5.0%, and the initial franchise term runs 10 years for brick-and-mortar restaurants and five years for food truck operations. These long terms mean software switching cycles are slow, but renewal events create natural evaluation windows.
Who controls software purchasing
Vincenzo Pugliese, listed as President and Managing Member in Item 1 of the 2025 FDD, is the sole named executive. In a system of this size, he likely holds direct authority over technology vendor selection and procurement. There are no other executives or operator-level buyers mapped in our corpus, reinforcing a top-down purchasing model. Vendors should prepare to engage Mr. Pugliese directly with a clear ROI case tied to unit-level economics.
Mandated and current tech stack
The 2025 FDD mandates Toast by Toast, Inc. as the point-of-sale system. No other mandated or recommended technology vendors are disclosed. This creates an opening for complementary software in areas like inventory management, labor scheduling, catering, or loyalty, provided the solution integrates with Toast. Vendors offering POS alternatives face a significant barrier, as Toast is a required system across all locations.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, was not extracted in our corpus. Without that signal, the procurement model remains unclear. Vendors should clarify during discovery whether La Rosa Holdings operates a closed supplier list or allows franchisees discretion in non-mandated categories.
Renewal terms in Item 17 require franchisees to provide 180 days' written notice, sign the then-current franchise agreement, pay a renewal fee, remodel to current standards, and secure continued occupancy rights. The renewal term is 10 years for brick-and-mortar restaurants and five years for food trucks. These structured renewal windows are the most predictable moments for software evaluation, though the small unit count means opportunities are infrequent.
How to read the La Rosa Holdings FDD
The 2025 La Rosa Holdings FDD is embedded below. It contains the full legal and operational disclosures filed with state franchise regulators. Key sections for software vendors include Item 11 (franchisor's obligations) for tech mandates, Item 8 for procurement restrictions, and Item 17 for renewal and transfer conditions that can trigger technology reviews. Use the document to validate integration requirements and identify the contractual hooks that influence software purchasing decisions.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize where to focus your outbound efforts.
Questions vendors ask
La Rosa Holdings, answered from the filing
Vincenzo Pugliese, President and Managing Member, is the sole named executive in the 2025 FDD and the likely software buying authority.
Toast by Toast, Inc. is the mandated point-of-sale system. No other operational or back-office technology mandates are disclosed in the 2025 FDD.
13 total units: 7 franchised and 6 company-owned, operating in the quick-service restaurant segment, per the 2025 FDD.
The 2025 FDD does not include an Item 8 procurement extract, so whether they use designated suppliers, approved suppliers, or an open model is not publicly disclosed.
Renewal requires 180 days' written notice and a new agreement. With 10-year terms for brick-and-mortar units, windows are infrequent and tied to individual franchise cycles.
The 2025 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.