Konala Protein Bowls & Salads

The vendor opportunity at Konala Protein Bowls & Salads

Konala Protein Bowls & Salads is an emerging quick-service restaurant concept with a total of 3 locations, all of which are company-owned as reported in its 2025 Franchise Disclosure Document. The brand does not yet report any franchised units, making this a very early-stage target for software vendors. The average unit volume (AUV) is not disclosed, but the franchisor charges a 6.0% royalty on gross sales.

For a software vendor, the immediate opportunity is narrow but direct. With just three units, a sale is likely to be an enterprise-level deal negotiated directly with the headquarters team rather than a multi-unit franchisee rollout. The absence of a franchised operator footprint means there are no independent franchisees to sell to at this time.

Who controls software purchasing

All purchasing authority is concentrated at the headquarters level. The 2025 FDD lists five key executives who form the buying center. Trace Miller, the Founder and Chief Executive Officer, is the ultimate decision-maker. Jammie Miller serves as Chief of Brand, a role that often influences customer-facing technology choices. Richard (RJ) Wieber, the Director of Operations, is the most likely operational stakeholder for back-of-house, POS, and kitchen display systems. Melissa Fee, Regional Manager and Franchise Business Coach, and Cassie Tarbox, Chief of Staff, round out the small leadership team.

When pitching this brand, vendors should target the CEO and Director of Operations directly. The organizational structure is flat, and a product demo that resonates with operational efficiency and brand consistency will be critical.

Mandated and current tech stack

Konala Protein Bowls & Salads does not mandate or recommend any specific technology systems to franchisees in its 2025 FDD. This is a significant data point for vendors. It means the brand has not yet standardized on a point-of-sale system, online ordering platform, loyalty program, or back-office management tool.

This lack of a mandated tech stack represents a classic greenfield opportunity. A vendor who can establish a relationship now could become the de facto standard as the brand begins to franchise and grow. The current technology landscape is entirely unknown from public filings, suggesting the 3 company-owned stores may be using off-the-shelf or legacy systems that are ripe for replacement.

Procurement, renewals, and timing

The procurement model for Konala is not described in the available FDD extracts. It is unclear whether the franchisor designates specific suppliers, maintains an approved supplier list, or allows franchisees to purchase from any vendor. This ambiguity means a vendor's first conversation should include discovery questions about how purchasing decisions are made and whether a formal vendor approval process exists.

Contract renewal windows are impossible to predict. The initial franchise term length is not disclosed in the 2025 FDD, and no renewal conditions were captured. With only company-owned units currently operating, the concept of a franchisee contract cycle does not yet apply. Timing for a software sale is driven by the HQ team's internal priorities rather than a franchise agreement calendar.

How to read the Konala Protein Bowls & Salads FDD

The full 2025 Franchise Disclosure Document for Konala Protein Bowls & Salads is available below. This legal document, filed with state franchise regulators, contains detailed information on the franchisor's financial performance, obligations, and operational requirements. For software vendors, the most relevant sections are Item 11, which details the franchisor's assistance and any required technology, and Item 8, which covers purchasing restrictions. Reviewing these items will confirm whether any tech mandates have been added since our last analysis. For a ranked list of franchise brands that match your ideal customer profile, including early-stage concepts like Konala, reach out to FranCloud.