HQ-led decisions

ILLY

Quick service restaurant

Software purchasing at ILLY is controlled at the corporate level, with key decision-makers including Interim President and CEO Sandro Gastaldi and VP of Education, Quality and Sustainability Mark Romano. The brand mandates Toast by Toast, Inc. as its point-of-sale system across all 17 franchised locations. With an average unit volume of $1,320,440 and a 6% royalty, the addressable market is small but concentrated, offering a focused entry point for vendors targeting quick-service restaurant chains.

Mandated & recommended tech

The systems vendors compete with

Recommended systems named in Item 11 of the filing — no system-wide mandate locks the door.

ToastToast, Inc.
POSItem 11

Currently, we recommend Toast software and systems.

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
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Live signals

Total units
17
17 franchised
Unit growth YoY
0%
vs prior filing
AUV
$1.32M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$40K
per unit
Investment range
$392K–$2.05M
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at ILLY

ILLY operates as a quick-service restaurant brand with 17 franchised units and no company-owned locations, according to its 2025 Franchise Disclosure Document. The average unit volume sits at $1,320,440, with a 6.0% royalty rate and an initial franchise term of 10 years. For software vendors, the addressable market is compact: 17 locations, all under franchise agreements, with purchasing decisions centralized at the New York headquarters. The brand’s year-over-year unit growth is not disclosed in the most recent FDD, but the existing base represents a stable, if small, target for technology sales.

Who controls software purchasing

Software purchasing authority at ILLY rests with corporate leadership. The FDD’s Item 1 lists Interim President and Chief Executive Officer Sandro Gastaldi, who also serves as Director, Chief Financial Officer, and Treasurer. Mark Romano, Vice President of Education, Quality and Sustainability, is another likely influencer for operational and training-related technology. No dedicated Chief Information Officer or technology-specific executive is named, suggesting that Gastaldi and Romano are the primary contacts for software vendors. The operator footprint is not mapped in our corpus, meaning no multi-unit franchisee names are available to target independently.

Mandated and current tech stack

The 2025 FDD mandates Toast by Toast, Inc. as the point-of-sale system across all franchised units. This is the only technology system explicitly named in the disclosure. Vendors offering complementary solutions—such as inventory management, labor scheduling, or customer engagement platforms—should note the Toast integration requirement. No other mandated or recommended systems appear in the FDD, leaving room for vendors to propose add-on tools that align with the existing POS infrastructure.

Procurement, renewals, and timing

ILLY’s procurement model is not detailed in the FDD. Item 8, which typically outlines designated or approved suppliers, contains no extract in the available data. This means the brand’s approach to vendor selection—whether open, approved, or designated—is not publicly disclosed. For renewal timing, the initial franchise term is 10 years, with a single 5-year renewal option. The renewal conditions state that franchisees must sign the then-current Retail Location Agreement, which may include higher royalty fees and other changed terms. This creates natural windows for software re-evaluation at the 10-year and 15-year marks, though the small unit count means these events will be infrequent.

How to read the ILLY FDD

The 2025 ILLY Franchise Disclosure Document is embedded below for full review. It includes detailed information on the franchisor’s history, fees, obligations, and financial performance representations. Software vendors should focus on Item 11 (franchisor’s assistance, advertising, computer systems, and training) for technology mandates, Item 8 for procurement restrictions, and Item 17 for renewal and termination terms that affect contract timing. The document is filed with state franchise regulators and provides the most authoritative source for due diligence before pitching ILLY. For a ranked target list of franchise brands matched to your software category, FranCloud can help.

Questions vendors ask

ILLY, answered from the filing

Key executives include Interim President/CEO Sandro Gastaldi and VP Mark Romano. No dedicated CIO is listed, so purchasing decisions likely involve these senior leaders.
The 2025 FDD mandates Toast by Toast, Inc. as the point-of-sale system for all franchised locations.
ILLY has 17 total units, all franchised, with no company-owned locations disclosed in the 2025 FDD.
The FDD does not include an Item 8 procurement extract, so whether suppliers are designated, approved, or open is not publicly disclosed.
Initial terms are 10 years, with one 5-year renewal. Renewal requires signing the then-current agreement, which may include higher fees, creating periodic re-evaluation points.
The 2025 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.