HQ-led decisions

Home Frite

Quick service restaurant

Software purchasing at Home Frite is controlled at the HQ level, where CEO Ian Vernon and President Crystal Lingle oversee a tightly mandated tech stack. The brand currently operates a single company-owned unit, with its franchised unit count not disclosed in the most recent FDD. For vendors, this represents a nascent account with a fully prescribed technology environment.

Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
$2.84M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$351K–$506K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Gusto
Mandatory
PayrollItem 6

unt of this fee will (Homebase) depend on the number of people you employ Payroll Fee Up to $39, plus As arranged Paid to an approved $12 per person supplier of payroll services. (Gusto) per month Man

Homebase
Mandatory
HrItem 6

ance of our of each month website, including an intranet, and your “click through” subpage on our website Scheduling App Fee $45 per month As arranged The amount of this fee will (Homebase) depend on

Toast
POSItem 11

ting and recordkeeping software and other business and industry software, personal communication system, POS system, Internet and Intranet. We currently require franchisees to use Toast POS system. Yo

XtraChef
Industry softwareItem 11

GB hard drive, write/read CD Rom drive, high-speed internet, network card, 15” monitor and printer) • Approved software or services, including Adobe Acrobat Reader, Adobe Express, XtraCHEF and Google

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Home Frite

Home Frite is a quick-service restaurant concept headquartered in New York. According to its 2025 Franchise Disclosure Document, the system consists of 1 total unit, which is company-owned. The number of franchised locations was not disclosed. Average unit volume is not reported in the FDD. For software vendors, the immediate addressable market is limited to a single corporate location, though any future franchise expansion would likely replicate the existing mandated technology stack.

The brand charges a 6.0% royalty on gross sales. The initial franchise term length was not extracted from the most recent filing. Year-over-year unit growth figures are not available. Ownership appears to be independent, with no parent company on file.

Who controls software purchasing

Technology decisions are centralized at the headquarters level. The FDD lists three executives in Item 1: Ian Vernon serves as CEO, Crystal Lingle holds the title of President and Director of Training and Franchise Operations, and Gino Geronilla is the General Manager. For a vendor pitching operational or financial software, Ms. Lingle’s dual role overseeing operations and training makes her a likely stakeholder. The CEO is the ultimate authority on enterprise-wide contracts.

No multi-unit operators are mapped in our corpus, meaning all current buying power sits with the franchisor entity itself.

Mandated and current tech stack

Home Frite imposes a strict technology mandate on its system. The FDD explicitly requires three systems: Home Frite proprietary software, the Toast POS System by Toast, Inc., and XtraCHEF. These are not merely recommended; they are mandated. Any vendor selling adjacent or replacement tools—such as labor scheduling, inventory management, or guest engagement platforms—must integrate with or displace components of this prescribed stack, particularly the Toast POS environment.

Procurement, renewals, and timing

Item 8 procurement signals were not extracted from our corpus, so the formal supplier designation process remains unclear. However, the existence of mandated technology systems strongly implies a designated-supplier model for core restaurant software. Vendors should anticipate a controlled procurement environment rather than an open marketplace.

Contract renewal timing is opaque. The initial franchise term is not disclosed in the most recent FDD, and no Item 17 renewal provisions were extracted. Without term-length data or recent franchisee turnover activity, projecting software contract windows requires direct engagement with HQ.

How to read the Home Frite FDD

The full 2025 Home Frite Franchise Disclosure Document is available below. This legal filing contains the franchisor’s audited financials, Item 19 financial performance representations (if any), and the complete franchise agreement. For software vendors, the most actionable sections are Item 11 (the mandated tech stack listed above) and Item 2 (the executive team). Review these to validate integration requirements and identify the correct buying-center contacts before building a pitch.

For a ranked target list of franchise systems matched to your software category, contact FranCloud.

Questions vendors ask

Home Frite, answered from the filing

The buying center is concentrated at headquarters. Key executives include CEO Ian Vernon, President and Director of Training and Franchise Operations Crystal Lingle, and General Manager Gino Geronilla.
The 2025 FDD mandates Home Frite proprietary software, Toast POS System by Toast, Inc., and XtraCHEF. These are required systems for franchisees.
The brand has 1 total unit, which is company-owned. The number of franchised units is not disclosed in the most recent FDD.
Specific procurement restrictions from Item 8 were not extracted in our corpus. The franchisor does mandate specific technology systems, suggesting a designated-supplier approach for core software.
The initial term length and Item 17 renewal signals were not disclosed in the most recent FDD, making contract-cycle timing difficult to project without direct inquiry.
The 2025 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below for detailed legal and operational disclosures.
Source

Read the filing itself

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

NY1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.