From the filings

HQ-led decisions

Home Frite

Quick service restaurant

Software purchasing decisions at Home Frite flow through its lean HQ team in New York, led by CEO Ian Vernon and President Crystal Lingle. The franchise system currently operates a single company-owned location with an AUV of $2,836,830, making it an emerging but concentrated target. Its most recent FDD mandates Gusto for payroll, with Homebase and XtraChef in use as recommended operational tools.

For software vendors selling into US franchise brands.

Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
$2.84M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$351K–$506K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

GustoGusto
Mandatory
PayrollItem 6

unt of this fee will (Homebase) depend on the number of people you employ Payroll Fee Up to $39, plus As arranged Paid to an approved $12 per person supplier of payroll services. (Gusto) per month Man

XtraChefToast
Mandatory
Industry softwareItem 11

GB hard drive, write/read CD Rom drive, high-speed internet, network card, 15” monitor and printer) • Approved software or services, including Adobe Acrobat Reader, Adobe Express, XtraCHEF and Google

HomebaseHomebase
HrItem 6

ance of our of each month website, including an intranet, and your “click through” subpage on our website Scheduling App Fee $45 per month As arranged The amount of this fee will (Homebase) depend on

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The hardware and software you obtain must accommodate an online system that gives us independent access to your records via the Internet at all times.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee shall also submit annual balance sheets and profit and loss statements to Franchisor within one hundred twenty (120) days after the end of Franchisee’s fiscal year.

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor may, in its sole discretion, revise the approved list of Suppliers from time to time as Franchisor deems best, in its sole discretion.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During our fiscal year ending December 31, 2024, neither we nor our affiliates received revenues from or on account of the sale of goods, services, supplies, materials, equipment and/or products to franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

85

Item 8

approximately 85% to 95% of your total purchases in establishing the Franchised Business and approximately 85% to 90% in the continuing operation of the Franchised Business

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We reserve the 18 Home Frite Franchising, LLC right to charge an Evaluation Fee equal to our actual costs of inspection and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to independently source any items from someone other than one of our Suppliers, you must obtain our prior approval.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee shall authorize and not interfere with the transfer of Franchisee’s telephone, facsimile and other numbers, telephone directory listings, email addresses, domain names, website addresses, URLs, Internet and website directory listings, Social Media Platform accounts and other media in which the Franchised…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

Additionally, you are required to comply with the most current version of the Payment Card Industry Data Security Standards and validate compliance with those standards as may be periodically required by us or third-parties.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Franchisee agrees to present to customers of the Franchised Business the evaluation forms that Franchisor periodically prescribes and to participate and/or request customers to participate in any surveys performed by or for Franchisor.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

To determine whether Franchisee is in compliance with this Agreement and all mandatory System Standards, Franchisor and its designated agents or representatives may at all times and without prior notice to Franchisee: (i) inspect the Franchised Business location;

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor may from time to time revise the contents of the Confidential Operating Manual and the contents of any other manuals and materials created or approved for use in the operation of the Franchised Business.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must select the site for the Franchised Business subject to our consent within the Territory we assign to you.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

In addition to the advertising requirements, you are required to spend, without any contribution from us, $10,000 for your Grand Opening Marketing.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

We will require you to spend a minimum of one percent (1%) of your annual Gross Revenues of the preceding calendar year on Local Advertising for the succeeding year.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

you must obtain all goods, services, supplies, materials, fixtures, furnishings, equipment (including computer hardware and software) and other products used only from our designated or approved suppliers, vendors, manufacturers, printers, contractors, and distributors (“Suppliers”)

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

you must obtain all goods, services, supplies, materials, fixtures, furnishings, equipment (including computer hardware and software) and other products used only from our designated or approved suppliers, vendors, manufacturers, printers, contractors, and distributors (“Suppliers”)

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

The Royalty Fee and Brand Fund contribution will be withdrawn from your designated bank account by electronic funds transfer (“EFT”) weekly on Wednesday based on the Restaurant’s Gross Sales for the preceding week ending Sunday.

Must the franchisee participate in a gift card program?

Yes

Item 6

You must participate in our gift card program.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

We currently require franchisees to use Toast POS system.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The hardware and software you obtain must accommodate an online system that gives us independent access to your records via the Internet at all times.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may in our sole discretion, offer and/or require that you, your Operating Principal, your managers and/or training staff attend and complete additional training courses that we either periodically choose to provide or otherwise may require in connection with your Franchised Business

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisee will be required to attend conventions, regional meetings and conferences, as specified by Franchisor, at Franchisee’s sole cost and expense.

The filing answers no to 7 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Franchise agreement
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Home Frite

Home Frite presents a micro-target opportunity for software vendors: a single company-owned quick-service restaurant unit in New York generating an AUV of $2,836,830. With zero franchised locations as of the 2025 FDD, the entire addressable market is one decision-making entity. The 6% royalty and 10-year initial franchise term are standard for the segment, but the absence of franchisee operators means sales cycles will be direct-to-HQ and likely tied to any future franchise development cadence. Total unit growth year-over-year is not applicable given the single-unit base.

Who controls software purchasing

The buying center is small and accessible. Ian Vernon serves as CEO, and Crystal Lingle holds the title of President and Director of Training and Franchise Operations. Gino Geronilla is listed as General Manager. In a 1-unit system, these three individuals collectively own operational and financial decisions, including technology procurement. A vendor pitch should address either Vernon or Lingle; Lingle’s dual training and operations remit makes her a natural point of contact for tools impacting franchise readiness, payroll, or back-of-house efficiency.

Mandated and current tech stack

The 2025 FDD mandates Gusto for payroll. Homebase and XtraChef appear as recommended technology. This configuration implies a stack centered on people management (Gusto, Homebase) and back-of-house accounting (XtraChef). Missing from the disclosed tech are a mandated POS, inventory management, or a full franchise-management platform, which may represent greenfield opportunities for vendors offering those categories. However, without a formal Item 8 procurement extract, the rigidity of tech selection criteria for future franchisees remains unknown.

Procurement, renewals, and timing

Item 17 outlines stringent renewal conditions: franchisees must execute the then-current agreement, bring the business into full compliance with current standards, satisfy all monetary obligations, pay a successor fee, and sign a general release, among other requirements. Successor terms run 10 years. Since there are no franchisees to date, renewal-driven software adoption is a forward-looking event. Any vendor engagement should track when Home Frite begins actively awarding franchises—that will be the trigger point for technology evaluation and procurement at the franchisee level. The lack of multi-unit operators means no tiered buying groups exist yet.

How to read the Home Frite FDD

FranCloud provides the full 2025 Home Frite FDD below, indexed and searchable. Pay particular attention to Item 11 for the complete mandated and recommended technology obligations, which is critical for assessing competitive displacement opportunities. Compare Item 17 renewal language with the initial term to model the lifetime value of a software contract in this system. For a ranked list of high-fit franchise targets based on tech gaps and decision-maker accessibility, reach out to FranCloud.

Questions vendors ask

Home Frite, answered from the filing

CEO Ian Vernon and President Crystal Lingle are the key buying center. Gino Geronilla, General Manager, may influence operational tool decisions. With only 1 unit, all procurement is tightly held at the corporate level.
Gusto is mandated for payroll. The FDD also lists Homebase and XtraChef as recommended technology, indicating existing operational stack components without a hard mandate beyond payroll.
Home Frite currently has 1 total unit, which is company-owned. No franchised units are reported in the 2025 FDD. All operations are concentrated in New York state.
The 2025 FDD does not provide an extract for Item 8 procurement signals, so whether they use designated suppliers, approved suppliers, or an open model is not disclosed.
With 1 corporate unit and no franchised locations, procurement cycles are irregular. The standard 10-year franchise term and strict renewal conditions suggest any future franchisees will face a major compliance and tech-adoption event at signing and renewal.
The 2025 Home Frite FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below this section.
Source

Read the filing itself

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Home Frite2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

NY1

Related Quick service restaurant brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.