unt of this fee will (Homebase) depend on the number of people you employ Payroll Fee Up to $39, plus As arranged Paid to an approved $12 per person supplier of payroll services. (Gusto) per month Man
From the filings
Home Frite
Quick service restaurantSoftware purchasing decisions at Home Frite flow through its lean HQ team in New York, led by CEO Ian Vernon and President Crystal Lingle. The franchise system currently operates a single company-owned location with an AUV of $2,836,830, making it an emerging but concentrated target. Its most recent FDD mandates Gusto for payroll, with Homebase and XtraChef in use as recommended operational tools.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
GB hard drive, write/read CD Rom drive, high-speed internet, network card, 15” monitor and printer) • Approved software or services, including Adobe Acrobat Reader, Adobe Express, XtraCHEF and Google
ance of our of each month website, including an intranet, and your “click through” subpage on our website Scheduling App Fee $45 per month As arranged The amount of this fee will (Homebase) depend on
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The hardware and software you obtain must accommodate an online system that gives us independent access to your records via the Internet at all times.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall also submit annual balance sheets and profit and loss statements to Franchisor within one hundred twenty (120) days after the end of Franchisee’s fiscal year.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may, in its sole discretion, revise the approved list of Suppliers from time to time as Franchisor deems best, in its sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our fiscal year ending December 31, 2024, neither we nor our affiliates received revenues from or on account of the sale of goods, services, supplies, materials, equipment and/or products to franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
approximately 85% to 95% of your total purchases in establishing the Franchised Business and approximately 85% to 90% in the continuing operation of the Franchised Business
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We reserve the 18 Home Frite Franchising, LLC right to charge an Evaluation Fee equal to our actual costs of inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to independently source any items from someone other than one of our Suppliers, you must obtain our prior approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee shall authorize and not interfere with the transfer of Franchisee’s telephone, facsimile and other numbers, telephone directory listings, email addresses, domain names, website addresses, URLs, Internet and website directory listings, Social Media Platform accounts and other media in which the Franchised…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
Additionally, you are required to comply with the most current version of the Payment Card Industry Data Security Standards and validate compliance with those standards as may be periodically required by us or third-parties.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee agrees to present to customers of the Franchised Business the evaluation forms that Franchisor periodically prescribes and to participate and/or request customers to participate in any surveys performed by or for Franchisor.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To determine whether Franchisee is in compliance with this Agreement and all mandatory System Standards, Franchisor and its designated agents or representatives may at all times and without prior notice to Franchisee: (i) inspect the Franchised Business location;
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Confidential Operating Manual and the contents of any other manuals and materials created or approved for use in the operation of the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must select the site for the Franchised Business subject to our consent within the Territory we assign to you.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
In addition to the advertising requirements, you are required to spend, without any contribution from us, $10,000 for your Grand Opening Marketing.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We will require you to spend a minimum of one percent (1%) of your annual Gross Revenues of the preceding calendar year on Local Advertising for the succeeding year.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must obtain all goods, services, supplies, materials, fixtures, furnishings, equipment (including computer hardware and software) and other products used only from our designated or approved suppliers, vendors, manufacturers, printers, contractors, and distributors (“Suppliers”)
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must obtain all goods, services, supplies, materials, fixtures, furnishings, equipment (including computer hardware and software) and other products used only from our designated or approved suppliers, vendors, manufacturers, printers, contractors, and distributors (“Suppliers”)
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
The Royalty Fee and Brand Fund contribution will be withdrawn from your designated bank account by electronic funds transfer (“EFT”) weekly on Wednesday based on the Restaurant’s Gross Sales for the preceding week ending Sunday.
Must the franchisee participate in a gift card program?
YesItem 6
You must participate in our gift card program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We currently require franchisees to use Toast POS system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The hardware and software you obtain must accommodate an online system that gives us independent access to your records via the Internet at all times.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may in our sole discretion, offer and/or require that you, your Operating Principal, your managers and/or training staff attend and complete additional training courses that we either periodically choose to provide or otherwise may require in connection with your Franchised Business
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee will be required to attend conventions, regional meetings and conferences, as specified by Franchisor, at Franchisee’s sole cost and expense.
The filing answers no to 7 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Home Frite
Home Frite presents a micro-target opportunity for software vendors: a single company-owned quick-service restaurant unit in New York generating an AUV of $2,836,830. With zero franchised locations as of the 2025 FDD, the entire addressable market is one decision-making entity. The 6% royalty and 10-year initial franchise term are standard for the segment, but the absence of franchisee operators means sales cycles will be direct-to-HQ and likely tied to any future franchise development cadence. Total unit growth year-over-year is not applicable given the single-unit base.
Who controls software purchasing
The buying center is small and accessible. Ian Vernon serves as CEO, and Crystal Lingle holds the title of President and Director of Training and Franchise Operations. Gino Geronilla is listed as General Manager. In a 1-unit system, these three individuals collectively own operational and financial decisions, including technology procurement. A vendor pitch should address either Vernon or Lingle; Lingle’s dual training and operations remit makes her a natural point of contact for tools impacting franchise readiness, payroll, or back-of-house efficiency.
Mandated and current tech stack
The 2025 FDD mandates Gusto for payroll. Homebase and XtraChef appear as recommended technology. This configuration implies a stack centered on people management (Gusto, Homebase) and back-of-house accounting (XtraChef). Missing from the disclosed tech are a mandated POS, inventory management, or a full franchise-management platform, which may represent greenfield opportunities for vendors offering those categories. However, without a formal Item 8 procurement extract, the rigidity of tech selection criteria for future franchisees remains unknown.
Procurement, renewals, and timing
Item 17 outlines stringent renewal conditions: franchisees must execute the then-current agreement, bring the business into full compliance with current standards, satisfy all monetary obligations, pay a successor fee, and sign a general release, among other requirements. Successor terms run 10 years. Since there are no franchisees to date, renewal-driven software adoption is a forward-looking event. Any vendor engagement should track when Home Frite begins actively awarding franchises—that will be the trigger point for technology evaluation and procurement at the franchisee level. The lack of multi-unit operators means no tiered buying groups exist yet.
How to read the Home Frite FDD
FranCloud provides the full 2025 Home Frite FDD below, indexed and searchable. Pay particular attention to Item 11 for the complete mandated and recommended technology obligations, which is critical for assessing competitive displacement opportunities. Compare Item 17 renewal language with the initial term to model the lifetime value of a software contract in this system. For a ranked list of high-fit franchise targets based on tech gaps and decision-maker accessibility, reach out to FranCloud.
Questions vendors ask
Home Frite, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Home Frite files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NY | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.