From the filings

HQ-led decisions

Holy Schnitzel

Quick service restaurant

Software purchasing at Holy Schnitzel is controlled at the HQ level, with the franchisor mandating a specific POS system across its small but growing network. The brand currently operates 8 total units—5 franchised and 3 company-owned—all under the direction of owners Ofeer and Jacob Benaltaba. For vendors, the addressable market is tight, but the tech mandate creates a clear single point of entry.

For software vendors selling into US franchise brands.

Live signals

Total units
8
5 franchised
Unit growth YoY
0%
vs prior filing
AUV
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$431K–$794K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6%of gross sales (FY2025)

Ongoing fees: 6% of gross sales (FY2025)Royalty 5%, Ad fund 1%. Total 6% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

similar to the Proprietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn, T

InstagramMeta
MarketingItem 11

about the Franchised Business or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook, Instagram, FourSquar

LinkedInLinkedIn
MarketingItem 11

o the Proprietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn, Twitter, I

TikTokTikTok
MarketingItem 11

not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn, Twitter, Instagram, or TikTok without our p

TwitterX
MarketingItem 11

rietary Marks. You are not permitted to promote your Restaurant or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, LinkedIn, Twitter, Instagram,

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must purchase or lease and use certain point of sale systems (including a back-office computer and multi-function printer) that meet our specifications and that are capable of electronically interfacing with our computer system.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The point-of-sale system will give us immediate and independent access to the information generated and stored by the system, and there is no contractual limitation on our access or use of the information we obtain.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You shall, at your expense, submit to us, in the form prescribed by us, a profit and loss statement for each month (which may be unaudited) for you within fifteen (15) days after the end of each month during the term hereof.

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Accordingly, you expressly understand and agree that we may from time to time change the components of the System including, but not limited to, altering the products, programs, services, methods, standards, forms, policies and procedures of that System;

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During the fiscal year ended December 31, 2023, we did not earn any revenue from payments to us by approved suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

100

Item 8

We estimate that your purchases from us or approved suppliers, or that must conform to our specifications, will represent approximately 100% of your total purchases in establishing the Restaurant, and approximately 100% of your total purchases in the continuing operation of the Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You or the supplier must reimburse our costs related to our evaluation of the proposed product or supplier, but not more than $2,500.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase, lease or use any unapproved products or other items, or obtain them from an unapproved supplier, you must submit a written request for approval or you must request the supplier to do so.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

(i) to transfer all Franchisee’s interest in such Telephone Listings to Franchisor; and (ii) to execute such documents and take such actions as may be necessary to effectuate such transfer.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You shall participate in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products and/or participate in a mystery shopper program

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

As we reasonably determine necessary, visits to and evaluations of the Restaurant and the products and services provided to make sure that our high standards of quality, appearance and service of the System are maintained.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

We may revise the contents of the Manual and you must comply with each new or changed standard.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

No site may be used for the location of the Restaurant unless it is first accepted in writing by us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Restaurant; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic…

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

You agree to expend Ten Thousand Dollars ($10,000) on a grand opening advertising campaign to promote the opening of your Restaurant.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Local Advertising: You must conduct Local Advertising in your Designated Territory and you must spend at least 2% of your Restaurant’s Gross Sales each month for local advertising.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 6

If we develop this program, you must participate in it

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If a Cooperative has been established for a geographic area where your Restaurant is located when the Franchise Agreement is signed, or if any Cooperative is established during the term of the Franchise Agreement, you must become a member of the Cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Therefore, you will use only our proprietary recipes and other proprietary products and will purchase those items only from us or from the supplier we designate.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

you will use only our proprietary recipes and other proprietary products and will purchase those items only from us or from the supplier we designate.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

By executing this Agreement, you agree that we shall have the right to withdraw funds from your designated bank account by electronic funds transfer (“EFT”) in the amount of the Royalty Fee, Creative Marketing Fee and any other payments due to us and/or our affiliates.

Must the franchisee participate in a gift card program?

Yes

Item 6

If we develop this program, you must participate in it

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

You shall designate and retain at all times a minimum of one (1) general manager (“General Manager”) and two (2) shift managers (“Manager(s)”) to direct the operation and management of the Restaurant.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase or lease and use certain point of sale systems (including a back-office computer and multi-function printer) that meet our specifications and that are capable of electronically interfacing with our computer system.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

You must make sure that we have independent access to your computer and point of sale systems at the times and in the manner, we specify, at your cost.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

We reserve the right to conduct additional or refresher training programs, seminars and other related activities regarding the operation of the Restaurant.

The filing answers no to 4 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Holy Schnitzel

Holy Schnitzel is a quick-service restaurant concept headquartered in New York, operating 8 total units—5 franchised and 3 company-owned. The brand’s unit count is small, but for a software vendor, the opportunity is defined by a centralized purchasing model. The franchisor mandates a specific technology stack, which means a single relationship at HQ can unlock access to the entire system. The most recent FDD, filed in 2025, does not disclose average unit volume, so vendors must size the opportunity based on unit count and the brand’s royalty rate of 5.0%.

Who controls software purchasing

Owners Ofeer Benaltaba and Jacob Benaltaba sit at the top of the organizational chart and are the ultimate decision-makers for any enterprise software purchase. Director of Finance Inbar Noah is the likely buyer for financial, payroll, or accounting platforms. Director of Training Tony Maradiago may influence operational tools, including any learning management or scheduling systems. Quality Control & New Recipes lead Sivan Atia could be a stakeholder for supply chain or inventory management software. The executive team is lean, and every software pitch should assume that the Benaltabas will have final sign-off.

Mandated and current tech stack

The 2025 FDD mandates Adelo for Restaurants Pro Edition across all locations. No other technology systems or vendors are disclosed as mandated or recommended. This creates both a barrier and a signal: the franchisor is willing to enforce a tech standard, but the current stack appears narrow. Vendors offering complementary solutions—such as loyalty, delivery integration, or HR platforms—should position themselves as add-ons that integrate with Adelo, rather than replacements for the core POS.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the brand’s supplier qualification process is not publicly detailed. However, the mandate of Adelo suggests a designated-supplier model for core technology. Renewal terms are disclosed in Item 17: franchisees in good standing may sign a 10-year successor agreement, subject to a release, potential renovation requirements, and a successor agreement fee. The franchisor reserves the right to materially change contract terms, though territory boundaries and fees relative to similarly situated franchisees are protected. With no year-over-year unit growth disclosed and a small existing base, the most likely trigger for a new software evaluation would be a growth initiative or a dissatisfaction event with the incumbent POS.

How to read the Holy Schnitzel FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 11 (the franchisor’s obligations), which lists the Adelo mandate, and Item 17 (renewal and termination), which outlines the 10-year successor term and conditions. Item 1 names the executive team, giving you a clear map of who to call. Because the brand is independently owned with no parent company on file, there is no larger enterprise structure to navigate. For a ranked target list of franchise brands that match your software’s ideal customer profile, FranCloud can help you prioritize your outbound efforts.

Questions vendors ask

Holy Schnitzel, answered from the filing

Owners Ofeer Benaltaba and Jacob Benaltaba are the key decision-makers. Director of Training Tony Maradiago and Director of Finance Inbar Noah likely influence operational and financial software decisions.
The 2025 FDD mandates Adelo for Restaurants Pro Edition. No other mandated or recommended systems are disclosed.
There are 8 total units: 5 franchised and 3 company-owned. This is a very small, NYC-based quick-service restaurant concept.
The FDD does not disclose a specific procurement model in Item 8. The mandate of Adelo suggests a designated-supplier approach for core technology.
With a 10-year initial term and no disclosed unit growth, renewal-driven opportunities are distant. The small footprint means any expansion could trigger a new tech evaluation at HQ.
The 2025 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source

Read the filing itself

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Holy Schnitzel2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

NY1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.