QuickBooks OnlineIntuit Inc.
MandatoryThe system will include our current POS/CRM system, credit card processing system, and accounting platform, QuickBooks online.
HQ-led decisions
Hole in the Wall
Home servicesSoftware purchasing at Hole in the Wall is controlled at the franchisor level, with William DeMent listed as Agent for Service of Process in the 2026 FDD. The system currently mandates QuickBooks Online by Intuit Inc. and operates just 3 total units (2 franchised, 1 company-owned), making this a micro-target for vendors. The addressable market is extremely small, but the $1.18M average unit volume signals healthy per-location economics.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
Live signals
Total units
3
2 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.18M
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$83K–$130K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Hole in the Wall
Hole in the Wall is a home-services franchise based in Florida with a total footprint of just 3 units — 2 franchised and 1 company-owned — according to its 2026 Franchise Disclosure Document. The system’s average unit volume sits at $1,181,925, which is a strong per-location revenue figure for a brand of this size. For software vendors, the addressable market is limited to those 2 franchised locations, as the company-owned unit likely follows the same centralized purchasing decisions. This is not a volume play; it’s a relationship-driven, single-decision-maker opportunity.
Who controls software purchasing
The 2026 FDD lists William DeMent as the Agent for Service of Process. No additional executives, IT leadership, or procurement officers are disclosed in Item 1. In a system this small, DeMent is the de facto buyer for any software or technology that enters the franchise. Vendors should expect a direct, founder-level sales conversation rather than navigating a layered corporate procurement process. There is no parent company on file; the brand appears independently owned, which reinforces the centralized control model.
Mandated and current tech stack
Item 11 of the FDD mandates QuickBooks Online by Intuit Inc. as the required accounting system. No other technology systems — POS, CRM, scheduling, payroll, or otherwise — are named as mandated or recommended in the disclosure. This means the tech stack beyond accounting is either unspecified or left to franchisee discretion. For vendors selling complementary or replacement tools, the absence of a locked-in operational stack creates a narrow but real opening, provided the franchisor sees value in standardizing additional systems.
Procurement, renewals, and timing
Item 8 of the FDD does not include an extract describing a designated supplier program, approved vendor list, or procurement rules. The procurement model is effectively not disclosed in the available data. On the renewal side, Item 17 outlines conditions that include giving advance notice, being in full contractual compliance, renovating to then-current standards, signing the then-current franchise agreement (including a personal guaranty), and executing a general release where law permits. The initial franchise term is 10 years. No renewal term length is specified, and no year-over-year unit growth rate is reported, so contract-cycle timing remains opaque.
How to read the Hole in the Wall FDD
The full 2026 FDD is embedded below for direct review. It was filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise relationship. Key items for software vendors include Item 11 (mandated systems), Item 8 (procurement obligations), and Item 17 (renewal and transfer conditions). Because the system is so small, the FDD is the single best source of truth for understanding how technology decisions are made and when they might change.
For a ranked target list of franchise systems that match your software category, reach out to FranCloud.
Questions vendors ask
Hole in the Wall, answered from the filing
The 2026 FDD names William DeMent as Agent for Service of Process, indicating a centralized, single-point leadership structure. No additional C-suite or IT executives are disclosed.
The FDD mandates QuickBooks Online by Intuit Inc. No POS or other operational systems are named as required or recommended in the disclosure.
Three total units: 2 franchised and 1 company-owned. This is a very small, early-stage home-services franchise system.
The 2026 FDD does not disclose a designated or approved supplier list in Item 8. The procurement model is not specified in the available data.
Renewal requires advance notice, full compliance, renovation to current standards, and signing the then-current agreement with a general release. The initial term is 10 years; no renewal term is specified.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to examine the full disclosure directly.
Source
Read the filing itself
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.