HOA Future Franchising

The vendor opportunity at HOA Future Franchising

HOA Future Franchising operates 194 quick-service restaurant locations, split between 76 company-owned stores and 118 franchised units. The brand is growing fast—year-over-year unit growth sits at 28.26%, which means new locations are coming online regularly and each one represents a fresh software deployment. For a vendor, the addressable market is the entire system: HQ controls purchasing, and the mandated tech stack means every unit runs the same core systems. There is no parent company on file; the brand appears independently owned, which can simplify enterprise sales cycles compared to portfolio-held concepts.

Who controls software purchasing

The FDD lists five brand-management executives, and no separate IT or procurement officer is named. Sal Melilli serves as President of Brand Management, and Neil Kiefer is the Chief Executive Officer of Brand Management. Denise Williams holds the Chief Marketing Officer role, Bill Moore is Chief Strategy and Development Officer, and Nathan Weatherilt is the Chief Financial Officer. In a system this size, the CEO and CFO are the most likely software decision-makers, with the CMO influencing customer-facing tools and the Strategy Officer weighing in on operational platforms. Vendors should map outreach to Kiefer and Weatherilt for financial and operational systems, and to Williams for marketing or guest-experience technology.

Mandated and current tech stack

The FDD names six mandated systems. PAR Brink POS by PAR Technology Corporation is the required point-of-sale platform. For digital ordering and delivery logistics, the brand mandates Olo and OLO Dispatch, both by Olo Inc. Back-of-house and operational management run on Data Central Systems and Hooters® Restaurant. Rails is also listed as a mandated system. This stack is locked in at the franchisor level, meaning any vendor selling against these incumbents must build a case for displacement at HQ, not unit by unit. Complementary tools that integrate with PAR Brink or Olo may find an easier path if they can demonstrate additive value without requiring a rip-and-replace.

Procurement, renewals, and timing

The initial franchise term is 10 years, and the FDD provides for two successive 5-year renewal terms. Renewal conditions include a Successor Franchise Fee of 25% of the then-current Initial Franchise Fee, with a $25,000 floor, and a requirement to sign the then-current franchise agreement. That new agreement can contain materially different terms, which means technology mandates can change at renewal. For vendors, this creates a recurring window every five to ten years where the franchisor may revisit the tech stack. Additionally, with 28% annual unit growth, new-store openings provide a continuous deployment opportunity that does not require waiting for a renewal cycle.

How to read the HOA Future Franchising FDD

The 2026 Franchise Disclosure Document is the authoritative source for the data on this page. Item 1 lists the brand-management executives who control purchasing. Item 11 names the mandated technology systems and their vendors. Item 17 spells out the renewal terms and the conditions under which the franchise agreement—and by extension the tech stack—can change. The FDD does not disclose an Item 8 procurement model in the extract we reviewed, so vendors should treat the mandated list as the de facto procurement policy and inquire directly about any designated-supplier arrangements. For a ranked target list of franchise systems matched to your software category, FranCloud can help.