HHC

The vendor opportunity at HHC

HHC is a quick-service restaurant brand headquartered in Nevada with 29 total units as of its 2026 FDD filing. Of those, 22 are franchised and 7 are company-owned. The system grew 37.5% year-over-year, signaling an active expansion phase. For software vendors, the immediate addressable market is the 22 franchised locations, though the seven company-owned units may also fall under HQ purchasing decisions. Average unit volume is not disclosed in the most recent FDD. The royalty rate is 6.0% on gross sales, and the initial franchise term runs 10 years.

Who controls software purchasing

HHC’s FDD Item 1 lists five executives at the franchisor level. President Brian Simowitz sits at the top of the organization. Matthew Rush, Vice President of Franchise Operations, is the most likely day-to-day decision-maker for operational technology that touches franchisee locations. Mario Drezov, Vice President of Marketing, may influence customer-facing or marketing tech. Chris Patterson, Vice President of Training and HR, could be a buyer for learning management or HR systems. Andie Smirl, Director of Franchise Sales, is less likely to control software but may be a gatekeeper for vendor introductions. No multi-unit operators are mapped in our corpus, which suggests purchasing authority is concentrated at HQ rather than distributed across a large operator base.

Mandated and current tech stack

The 2026 FDD mandates three technology components. First, franchisees must use specific accounting software, though the vendor name is not disclosed in the available extracts. Second, Ovation is mandated — a platform typically used for guest feedback and reputation management. Third, Respro is mandated, which likely refers to a reservation or operational management tool. No POS system mandate is mentioned in the data, which may indicate an open or approved-supplier model for point-of-sale. Vendors selling complementary or replacement technology should note that any system competing with or integrating into Ovation or Respro will need to align with HQ’s existing mandates.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract in our corpus, so the procurement model — whether designated supplier, approved supplier, or open — is not disclosed. Vendors should clarify this directly with HHC’s operations team. On renewals, Item 17 provides a clear window. Franchise agreements run an initial 10-year term and can be renewed for successive 5-year terms. To renew, franchisees must give written notice between 90 and 180 days before expiration, sign the then-current franchise agreement, execute a general release, and pay a $5,000 successor fee. They must also modernize their restaurant to current standards and be in full compliance. This renewal cycle creates predictable moments when franchisees may be required to adopt updated technology, making the 90-to-180-day pre-renewal window a strategic time for software vendors to engage.

How to read the HHC FDD

The full HHC Franchise Disclosure Document is embedded below. It was filed with state franchise regulators in 2026 and contains the legal and operational disclosures that govern the franchise system. Software vendors should pay particular attention to Item 11 (franchisor’s obligations) for technology mandates, Item 8 (restrictions on sources of products and services) for procurement rules, and Item 17 (renewal, termination, transfer) for contract cycle timing. The executive team listed in Item 1 identifies the individuals who sign the FDD and typically hold decision-making authority over system-wide vendor relationships.

For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize based on tech mandates, growth rates, and decision-maker access.