The vendor opportunity at HB Wellness
HB Wellness runs 1 US unit — company-owned, with no franchised units yet — in the quick-service restaurant segment, headquartered in Arizona. The 2026 FDD carries a financial performance representation, with a $569,681 average unit volume and a 5% royalty on a 10-year initial term. This is an early-stage system: any vendor pitch here is really a pitch to the franchisor's own operating team, ahead of a franchisee network.
Who controls software purchasing
Item 2 names Daniel Boone as President and Chief Executive Officer, Ethan Boone as Vice President, and Emily Geffert as Director of Operations. HB Wellness is part of Holland Boone Protein Smoothies Holding. With the system's only unit company-owned, Boone's executive team is the entire buying center right now.
Tech named in the FDD, and what is actually required
Item 11 of the FDD sets HB Wellness's technology and training requirements. With the system still at a single company-owned unit, that section is where a system-wide software choice would show up as HB Wellness starts franchising — worth revisiting as the network grows.
Procurement, renewals, and timing
Item 8 sets an approved-supplier model: designated System Supplies, plus Branded Items and Marketing Materials, must come from the franchisor directly or its designated suppliers, with other restricted goods and services from approved or designated suppliers that may include the franchisor or its affiliates. Franchisees may propose an alternative supplier for approval. Item 17 lets franchisees renew for another 10-year term if they comply with the franchise agreement, give 180 days' notice, sign the then-current agreement, sign a general release, pay a renewal fee, remodel the shop to current standards and secure the right to keep occupying the premises. With no franchised units yet, the near-term opportunity is building a relationship ahead of expansion rather than displacing an incumbent.
How to read the HB Wellness FDD
The filing was filed with state franchise regulators in 2026, and the embedded PDF viewer below has the source document. Talk to FranCloud for a ranked target list of franchise systems that fit your ICP.