Haraz Coffee House

The vendor opportunity at Haraz Coffee House

Haraz Coffee House operates 17 locations in the quick-service restaurant segment, with 14 franchised units and 3 company-owned stores. The brand is headquartered in Michigan and appears independently owned, with no parent company on file. For software vendors, the total addressable market is 17 units—a concentrated footprint that demands a direct, relationship-driven sales approach rather than a broad-based field strategy.

The 2025 Franchise Disclosure Document does not disclose average unit volume, so vendors cannot benchmark potential deal sizes against revenue. Royalties run at 4.0% of gross sales, and the initial franchise term is 10 years. Year-over-year unit growth is not reported, suggesting either a flat or nascent expansion trajectory. Vendors should weigh the small unit count against the potential for early-stage technology adoption if the brand begins scaling.

Who controls software purchasing

All software purchasing authority rests at the headquarters level. The sole named executive in the 2025 FDD is Hamzah Nasser, listed as CEO and Member. There are no other officers, no CIO, no VP of Technology, and no multi-unit operators mapped in our corpus. This means Nasser is the de facto technology buyer. A vendor pitch must speak to the priorities of a founder-led executive who likely values simplicity, cost control, and operational consistency across a small system.

Because there are no multi-unit operators on file, there is no alternative path to sell through a franchisee influence channel. The franchisor controls the tech stack by mandate, and franchisees must comply. This centralization simplifies targeting but raises the stakes: you have one shot at the decision-maker.

Mandated and current tech stack

Haraz Coffee House mandates two technology systems. The point-of-sale system is Toast, supplied by Toast, Inc. This is a named, required platform, meaning any POS-adjacent software—loyalty, online ordering, kitchen display, labor scheduling—must integrate with Toast or risk exclusion. Vendors offering complementary solutions should lead with their Toast integration readiness.

The brand also mandates a CAD program, though the specific vendor is not named in the FDD. This likely supports store design, layout, and construction for new franchise locations. Software vendors in the architecture, design, or facilities management space may find an entry point here, but they will need to clarify the exact CAD environment during discovery.

No other operational, accounting, inventory, HR, or marketing technology is disclosed as mandated or recommended. This absence could signal either a lean tech stack or an opportunity for vendors to introduce new capabilities—provided they align with the CEO’s vision and the Toast ecosystem.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement signal, so the brand’s supplier model—whether designated, approved, or open—is not publicly known. Vendors should clarify this early in conversations. Without a published procurement framework, the sales cycle will depend entirely on direct engagement with Hamzah Nasser and any informal advisors he may consult.

Renewal terms offer a potential window for technology change. The initial franchise agreement runs 10 years. Upon renewal, franchisees sign a new 5-year agreement, provided they are not in default, have no multiple defaults in the prior 12 months, maintain possession of the location, satisfy payment and reporting requirements, meet current training standards, sign a general release, and pay a renewal fee. Critically, the franchisor may require the franchisee to sign an agreement with materially different terms, including technology mandates. This means renewal cycles are leverage points where new software requirements can be introduced system-wide.

How to read the Haraz Coffee House FDD

The 2025 Haraz Coffee House FDD is embedded below. Key sections for software vendors include Item 11 (the franchisor’s obligations), where the Toast and CAD mandates appear, and Item 1, which names Hamzah Nasser as the sole executive. Item 8 is absent from our extract, so procurement rules remain opaque. Item 17 outlines the renewal conditions and the 5-year renewal term, which is your best signal for timing a pitch. Because the brand is small and founder-led, the FDD is relatively concise—focus on the mandates and the decision-maker, and you will have what you need to start a conversation. For a ranked target list of franchise brands matched to your software category, FranCloud can help.