Half Baked Holdings

The vendor opportunity at Half Baked Holdings

Half Baked Holdings is a quick-service restaurant concept headquartered in Texas. According to the 2025 Franchise Disclosure Document, the system comprises 7 total units, split between 5 franchised locations and 2 company-owned outlets. While the total unit count is small, the brand’s year-over-year unit growth of 66.7% signals an active expansion phase that often correlates with new technology evaluation and procurement.

The average unit volume is not disclosed in the most recent FDD. The standard royalty is 6.0% of gross sales, and the initial franchise term runs for 10 years. For software vendors, the immediate addressable market is 7 locations, but the growth trajectory suggests a pipeline that could scale quickly if the franchisor standardizes on new tools.

Who controls software purchasing

Purchasing authority at Half Baked Holdings appears centralized at the franchisor headquarters. The 2025 FDD lists Stephanie Ferreira as the Agent for Service of Process. In a system of this size, the agent named in Item 1 is typically a principal or a senior executive involved in legal and operational decisions, making that office the logical starting point for any software vendor’s outreach. Our corpus does not map any multi-unit operators within this system, reinforcing the likelihood that technology decisions are made at the HQ level rather than by individual franchisees.

Mandated and current tech stack

The 2025 FDD explicitly mandates two technology systems. For point-of-sale, the brand requires the Square POS System by Block, Inc. For accounting, it mandates QuickBooks by Intuit Inc. These mandates are critical for any vendor to understand: a pitch for a competing POS or accounting platform must address a direct replacement of a required system, while complementary tools in areas like payroll, inventory, or scheduling must demonstrate seamless integration with Square and QuickBooks. No other mandated or recommended technology vendors are disclosed in the FDD.

Procurement, renewals, and timing

The FDD does not provide an extract for Item 8, which typically outlines procurement restrictions, designated suppliers, or approved vendor programs. This means the procurement model—whether open, approved-supplier, or designated-supplier—is not disclosed in the most recent FDD. Vendors should inquire directly about any purchasing requirements during initial conversations.

On the renewal side, Item 17 provides a clear window into long-term contractual cycles. Franchisees may obtain a successor agreement for up to 2 additional 5-year terms. To renew, a franchisee must give advance notice, be in full compliance with all obligations, renovate to the then-current standards, sign the then-current form of franchise agreement and related documents including a personal guaranty, and sign a general release unless prohibited by applicable law. These renewal triggers—particularly the renovation requirement—often force technology upgrades and can create openings for new software vendors aligned with the franchisor’s updated standards.

How to read the Half Baked Holdings FDD

The full 2025 Franchise Disclosure Document is embedded below. Software vendors should pay particular attention to Item 11 for the complete list of mandated technology and supplier obligations, Item 8 for any procurement restrictions that may have been omitted from our extract, and Item 17 for the precise renewal conditions. The document was filed with state franchise regulators in 2025. For a ranked target list of franchise systems that match your software’s ideal customer profile, FranCloud can help you prioritize your outreach.