Halal City Grill

The vendor opportunity at Halal City Grill

Halal City Grill is a quick-service restaurant concept headquartered in New York. According to its 2023 Franchise Disclosure Document, the system consists of just 2 company-owned units, with no franchised locations reported. For software vendors, this represents one of the smallest addressable footprints in the FranCloud database. The total unit count has not shown year-over-year growth in the disclosed data, and no operator footprint is mapped in our corpus. Vendors evaluating this account should weigh the extremely limited scale against any strategic value the brand may hold as a reference account or entry point into the NYC halal QSR segment.

The royalty rate is set at 5.5% of gross sales, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the FDD, so vendors cannot benchmark potential software spend against revenue. With no franchised units, the software purchasing dynamic is straightforward: you are selling to a single corporate entity, not a network of franchisees.

Who controls software purchasing

The 2023 FDD identifies one executive in Item 1: Merwais Popal, Chief Executive Officer. No other officers, directors, or technology leadership roles are listed. In a system this small, the CEO is the de facto buyer for all operational and back-office software. Vendors should prepare to engage directly with Mr. Popal and frame their pitch around the needs of a two-unit corporate operation. There is no multi-unit owner layer, no franchisee influence, and no procurement committee to navigate.

Mandated and current tech stack

Halal City Grill mandates Clover POS by Clover Network, LLC across its locations. This is the only technology system named in the FDD. No other point-of-sale, accounting, payroll, inventory, or online ordering platforms are disclosed as required or recommended. For vendors selling complementary or replacement solutions, the Clover ecosystem is the starting point. Integration with Clover or a compelling case to displace it will be central to any conversation. The absence of other mandated tools suggests the brand may be running a lean tech stack, but also means vendors must do their own discovery on current tools in use.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, leaving the procurement model unspecified. There is no indication of designated or approved suppliers, so vendors should assume an open purchasing process until confirmed otherwise. Renewal terms under Item 17 allow a franchisee in good standing to renew for one additional 10-year term, or the length of the then-current lease if shorter, subject to a renewal fee. With only company-owned units and no franchisees, this renewal provision has limited practical impact on software sales cycles. Contract windows are likely ad hoc and driven by immediate operational needs or lease events at the two existing locations.

How to read the Halal City Grill FDD

The full 2023 FDD is embedded below for your review. It contains the legal and operational disclosures franchisors must provide to prospective franchisees under federal and state law. For software vendors, the most useful sections are Item 1 (executives), Item 11 (mandated technology and supplier relationships), and Item 17 (renewal and transfer terms). These sections reveal who buys, what they must use, and when contracts may come up for review. Use this document to validate your target account profile before outreach.

For a ranked list of franchise systems that match your software category, FranCloud can help you prioritize accounts with stronger unit economics and clearer buying signals.