Grown

The vendor opportunity at Grown

Grown is a quick-service restaurant concept headquartered in Florida. For software vendors, the immediate addressable market is extremely small. The brand operates exactly 1 unit, which is company-owned. The 2026 Franchise Disclosure Document reports zero franchised locations. The single location generates an Average Unit Volume (AUV) of $1,780,109. The royalty rate on gross sales is 6.0%. The initial franchise term length was not disclosed in the available FDD extract.

Year-over-year unit growth figures are not available. The operator footprint is minimal, with 2 mapped operators across approximately 2 located units. Neither operator is a multi-unit owner. The geographic spread is limited to California and Michigan, with one unit in each state. For a vendor, this is a single-location sale with no near-term franchisee-driven expansion visible in the disclosure.

Who controls software purchasing

Purchasing authority sits entirely at the headquarters level. The FDD lists four executives in Item 1. Founder and Chief Executive Officer Shannon Allen is the ultimate decision-maker for any technology investment. The supporting leadership team includes Kimberly Dasinger, Chief Event and Catering Manager; Glen Parrish, Director of Operations; and Gloria Gomes, Corporate General Manager. In a unit this small, the Director of Operations and Corporate General Manager are likely to be key influencers or end-users of any operational software. A vendor pitch should be directed to Shannon Allen, with a clear operational value proposition for Parrish and Gomes.

Mandated and current tech stack

The 2026 FDD does not mandate or recommend any specific technology systems. There are no named POS vendors, no required inventory management platforms, and no prescribed scheduling or accounting tools. This absence of mandates means the brand either has no standardized tech stack or has chosen not to disclose it in the franchise document. For a vendor, this represents a greenfield opportunity at the sole corporate unit, but also a lack of franchisee-driven pull. Any sale would be a direct, single-location engagement with no system-wide rollout path unless the brand begins franchising.

Procurement, renewals, and timing

Procurement rules are not detailed in the available FDD extract. Item 8, which typically outlines whether the franchisor designates suppliers or maintains an approved vendor list, provided no signal. Similarly, Item 17, which governs renewal terms and conditions, was not captured. Without these data points, it is impossible to determine if there are formal vendor review cycles, exclusive supply arrangements, or contract renewal triggers. The initial franchise term length is also unknown. Vendors should approach this as an ad-hoc, relationship-based sale rather than a calendar-driven RFP process.

How to read the Grown FDD

The full 2026 Franchise Disclosure Document is available below. It was filed with state franchise regulators and contains the complete legal and operational disclosures for the brand. For software vendors, the most relevant sections are Item 1 (the franchisor and its executives), Item 8 (restrictions on sources of products and services), Item 11 (franchisor's assistance, including required technology), and Item 17 (renewal, termination, and transfer). Reviewing these sections will confirm whether any technology mandates exist that were not captured in the summary extract. For a ranked target list of franchise brands that match your software category, talk to FranCloud.