Green Motion Car and Van Rental

The vendor opportunity at Green Motion

Green Motion Car and Van Rental operates a compact US footprint of 6 locations, all company-owned as of the 2025 FDD. No franchised units are disclosed, and year-over-year unit growth is not reported. For software vendors, this means the total addressable market is small—just 6 outlets—but concentrated entirely under corporate control. There is no fragmented franchisee base to sell into; a single HQ relationship covers the entire system.

Average unit volume (AUV) is not disclosed in the FDD, so sizing revenue potential per location requires external estimates. The royalty rate is 6.0%, and the initial franchise term is 10 years. With no franchised expansion mapped and no parent company on file, Green Motion appears to be an independently owned, tightly held operation.

Who controls software purchasing

The 2025 FDD Item 1 lists five executives at headquarters: Richard Lowden (Chief Executive Officer), Chay Lowden (Chief Product Officer), Naomi Suzuki (Chief Operating Officer), Brenda Azua (Chief Americas Officer), and Richard Bowden (Chief Commercial Officer). For a software vendor, the most direct path is through the Chief Product Officer, Chay Lowden, whose title suggests ownership of technology and operational tools. The CEO and COO are also likely involved in any enterprise-level purchasing decision given the small size of the organization.

There is no field operations layer or franchisee association to navigate. All purchasing authority sits at HQ, making this a straightforward—if narrow—sales target.

Mandated and current tech stack

The only technology mandate disclosed in the 2025 FDD is a reservation system. The specific vendor is not named, leaving open the possibility that the system is proprietary or that the franchisor has chosen not to disclose the provider. No POS, fleet management, telematics, or other operational software is mentioned as mandated or recommended.

For vendors selling complementary or replacement tools—such as fleet maintenance, customer relationship management, or digital check-in—this represents a greenfield opportunity, but one that must be validated through direct discovery. The absence of named vendors in the FDD means the current stack is largely unknown from public filings alone.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement obligations and designated suppliers, contains no extract in our corpus. This means the formal procurement model—whether Green Motion requires franchisees (if any existed) to buy from designated suppliers, approved suppliers, or allows open purchasing—is not publicly disclosed.

Renewal conditions, detailed in Item 17, are stringent. A franchisee in good standing may sign a successor agreement for one additional 10-year term, provided they have no more than three defaults during the current term, give six months’ written notice, pay a successor fee, upgrade equipment to then-current specifications, execute a general release, and complete additional training. The franchisor also reserves the right to decline renewal if it withdraws from the geographic area. Critically, the successor agreement may contain materially different terms.

For software vendors, these renewal triggers are less relevant given the all-corporate structure. Instead, the sales cycle is tied to HQ’s internal budgeting and technology refresh cycles, which are not disclosed in the FDD.

How to read the Green Motion FDD

The full 2025 Franchise Disclosure Document is embedded below. It was filed with state franchise regulators and contains the legal and operational disclosures required under the FTC Franchise Rule. For software vendors, the most useful sections are Item 1 (executives), Item 11 (franchisor’s obligations and mandated technology), and Item 17 (renewal and transfer conditions). Item 8, if available in a future filing, would clarify procurement rules. Use the FDD to confirm the decision-maker names and any technology mandates before building a pitch.

For a ranked target list of franchise systems matched to your software category, FranCloud can help.