FacebookMeta
her communications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, L
From the filings
+41.176% units YoY
G.J. Gardner Homes
Home servicesG.J. Gardner Homes franchises 24 home-building locations out of Texas, growing units 41.2% year over year — the second-fastest growth rate in this set. Item 11 of the 2024 FDD names seven marketing and accounting platforms, none of them contractually required.
For software vendors selling into US franchise brands.
Live signals
Total units
24
24 franchised
Unit growth YoY
+41.176%
vs prior filing
AUV
—
Item 19, 2024
Royalty
4%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$151K–$348K
all-in, Item 7
Procurement
Standards based
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
5%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
ng, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube, Google Plus, Pinterest, Snapchat, Instagram, etc.), bl
LinkedInLinkedIn
that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube,
PinterestPinterest
tronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube, Google Plus, Pinterest, Snapchat,
SnapchatSnapchat
s, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube, Google Plus, Pinterest, Snapchat, Instagram,
TwitterX
ications that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, Y
XeroXero
cation we Job administration process, office determine management, letter templates, color 8 4 selection, job specifications, contracts, and handover process. Accounting overview, Xero training, draw
Franchisor behaviours
What the franchisor requires
18 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We have the right to develop or have developed for us, or to designate: (a) computer software programs and accounting system software that you must use in connection with the Computer System (“Required Software”), which you must install;
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have the independent right at any time to retrieve and use this data and information from your Computer System in any manner we deem necessary or desirable.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
No later than the twentieth (20th) day of each month during the term of this Agreement after the opening of the Franchised Business, Franchisee shall submit to Franchisor, in a format specified by Franchisor, a monthly and fiscal year-to-date profit and loss statement and a quarterly balance sheet (which may be…
How the franchisor buys
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our last fiscal year, we did not receive any revenues as a result of franchisee purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to collect and retain all manufacturing allowances, marketing allowances, rebates, credits, monies, payments or benefits (collectively, “Allowances”) offered by suppliers to you or to us (or our affiliates) based upon your purchases of goods and services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
We estimate that your product purchases from approved suppliers and according to our specifications will represent approximately 25% of your total product purchases in establishing the Franchised Business, and approximately 25% in the continuing operation of the Franchised G.J. Gardner FDD Page 12 PK (April 19, 2024)…
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase any products or any other items from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges and agrees that as between Franchisor and Franchisee, upon termination or expiration of the Franchise Agreement (without renewal or extension), Franchisor will have the sole right to and interest in the Telephone Numbers and Listings.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We may conduct, as we deem advisable, periodic inspections of the Franchised Business, and may provide evaluations of the products sold and the services rendered by the Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may periodically revise the contents of the Manual, and Franchisee expressly agrees to comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You cannot open your office until you receive our approval to do so.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish an Online Site relating in any manner whatsoever to your Franchised Business or referring to the Proprietary Marks.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
In addition to any contributions to the Marketing Fund, Franchisee agrees to deposit with Franchisor an initial marketing expenditure in the amount of Fifteen Thousand Dollars ($15,000) (the “Initial Marketing Spend”) for marketing and advertising to be conducted and administered by Franchisor for the Franchised…
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee shall purchase or lease approved brands, types, or models of fixtures, furnishings, equipment, and signs only from suppliers designated or approved by Franchisor in writing.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
including at least two (2) full time sales staff at the Business and two (2) sales staff at each Model Home
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall require that the Specified Person and all employees comply with such dress code or standards as Franchisor may require, which may include use of branded (or other “uniform”) apparel, and otherwise identify themselves with the Proprietary Marks at all times in the manner Franchisor specifies (whether…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We have the right to develop or have developed for us, or to designate: (a) computer software programs and accounting system software that you must use in connection with the Computer System (“Required
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have the independent right at any time to retrieve and use this data and information from your Computer System in any manner we deem necessary or desirable.
The filing answers no to 7 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at G.J. Gardner Homes G.J. Gardner Homes franchises 24 home-building locations out of Texas, with unit count up 41.2% year over year — the second-fastest growth rate in this set. Item 19 of the 2024 FDD makes a financial performance representation.
Who controls software purchasing Item 2 names Gregory John Gardner and Trent Gardner as Directors, with Trent also serving as CEO; Darren Wallis as Managing Director; Bobby Keen as Division President and Director of the US operation; and Conrad Gardner as Head of Network Growth. The brand is part of G.J. Gardner Homes USA Pty.
Tech named in the FDD, and what is actually required Item 11 names seven platforms — Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter/X and Xero — and requires none of them. Each appears in the filing as a system franchisees may use, not one the franchisor mandates.
Procurement, renewals, and timing Item 8 runs a specifications-only model: franchisees can buy from any supplier that meets the franchisor's standards, with no designated source required, though they can request approval for an unapproved supplier. The initial term is 5 years; renewal requires written notice, a premises renovation, settled accounts, good standing, current training, a signed release, and the then-current form of agreement.
How to read the G.J. Gardner Homes FDD The full filing, filed with state franchise regulators in 2024, is embedded below. Talk to FranCloud for a ranked list of fast-growing home-building franchises worth a closer look.
Questions vendors ask
G.J. Gardner Homes, answered from the filing
Item 2 names Trent Gardner as Director and CEO, Darren Wallis as Managing Director, and Bobby Keen as Division President and Director of the US operation, part of G.J. Gardner Homes USA Pty.
The FDD names Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter/X and Xero under Item 11, though it requires none of them — they appear in the filing without a purchase mandate.
24 franchised home-building locations, led by California, Florida, Michigan, Colorado and Minnesota.
Specifications only: franchisees can use any supplier that meets the franchisor's standards, with no designated source required, and may request approval for an unapproved supplier.
The initial term is 5 years; renewal requires written notice, a premises renovation, compliance and a new agreement whose terms may differ. Units are up 41.2% year over year, so onboarding new franchisees is the faster near-term opening.
The full filing, filed with state franchise regulators in 2024, is embedded in the PDF viewer below.
Source
Read the filing itself
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View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment G.J. Gardner Homes files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
15 operators run 18 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit12
2–9 units3
Top states by locations
| CA | 8 |
|---|---|
| FL | 4 |
| MI | 2 |
| CO | 2 |
| MN | 1 |
Ownership
The portfolio behind G.J. Gardner Homes
unknown of g j gardner homes usa pty.
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.