+41.176% units YoYHQ-led decisions

G.J. Gardner Homes

Home services

Software purchasing at G.J. Gardner Homes is directed by HQ, with a mandated tech stack that includes G.J. Software and Xero. The system comprises 24 franchised locations, concentrated in California and Florida. For vendors, this represents a small but growing target, with unit count up 41% year-over-year.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

G.J. Software
Mandatory
Proprietary systemItem 11

History and background of the GJ Gardner, overview of the “GJ Way” (business process), G.J. Software, and Intranet.

XeroXero Limited
Mandatory
AccountingItem 11

Accounting overview, Xero training, draw process, change order management, bank reconciliations, financial reporting, job cost reporting, and chart of accounts.

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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Live signals

Total units
24
24 franchised
Unit growth YoY
+41.176%
vs prior filing
AUV
Item 19, 2024
Royalty
4%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$151K–$348K
all-in, Item 7
Procurement
Standards based
from the filing

The vendor opportunity at G.J. Gardner Homes

G.J. Gardner Homes operates 24 franchised locations across the United States, with a footprint concentrated in California (8 units), Florida (4), Michigan (2), Colorado (2), and Minnesota (1). The system is entirely franchised, with no company-owned units disclosed. Year-over-year unit growth sits at 41.176%, signaling active expansion. For software vendors, the addressable market is small but expanding, with a centralized purchasing structure that simplifies the sales process.

Who controls software purchasing

The franchisor exerts strong control over technology decisions. The FDD lists Gregory John Gardner (Director), Darren Wallis (Managing Director), Trent Gardner (Director and Chief Executive Officer), Bobby Keen (Division President and Director, G.J. Gardner Homes USA), and Conrad Gardner (Head of Network Growth) as key executives. With a mandated tech stack in place, the buying center is firmly at the HQ level. Vendors should direct pitches to the CEO and Division President, who are positioned to evaluate and mandate new systems.

Mandated and current tech stack

The 2024 FDD mandates two systems: G.J. Software for operational management and Xero by Xero Limited for accounting. These are the only named technologies in the disclosure. No POS, CRM, or project management tools are listed as mandated or recommended. This creates a clear map of the existing stack and potential gaps where vendors can offer complementary solutions, provided they align with the franchisor’s centralized procurement approach.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, leaving the designated versus approved supplier model unspecified. The initial franchise term is 5 years. Renewal conditions include written notice, premises renovation, satisfaction of monetary obligations, signing a release, and compliance with the then-current Franchise Agreement, which may contain materially different terms. With 41% unit growth, new franchise onboarding represents the most immediate software sales window, as each new location must adopt the mandated systems.

How to read the G.J. Gardner Homes FDD

The full 2024 Franchise Disclosure Document is available below. It details the franchisor’s obligations, the mandated technology stack, and the executive team. Reviewing Item 11 (Franchisor’s Obligations) and Item 17 (Renewal) will give vendors the clearest picture of when and how software decisions are made. For a ranked target list of franchise systems aligned with your software category, FranCloud can help.

Questions vendors ask

G.J. Gardner Homes, answered from the filing

The FDD lists Trent Gardner (Director and CEO) and Bobby Keen (Division President, USA) in leadership. Given the mandated tech stack, purchasing decisions are centralized at the franchisor level.
The 2024 FDD mandates G.J. Software for operations and Xero by Xero Limited for accounting. No other mandated systems are disclosed.
There are 24 total units, all franchised. The operator footprint shows 16 mapped operators, with a unit-band split of 14 single-unit and 2 multi-unit operators.
The FDD does not disclose a specific procurement model in the provided extract. Vendors should inquire directly about designated or approved supplier requirements.
The initial term is 5 years. Renewal requires signing the then-current agreement, which may have materially different terms. Recent 41% unit growth suggests new location onboarding is an active window.
The 2024 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full document.
Source

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G.J. Gardner Homes2024 FDDView only
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Operator footprint

Who runs the locations

16 operators run 18 mapped locations — 2 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit14
2–9 units2

Top states by locations

CA8
FL4
MI2
CO2
MN1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.