Frost Shades Franchising

The vendor opportunity at Frost Shades Franchising

Frost Shades Franchising operates 19 total locations in the automotive services segment, with 18 of those franchised and 1 company-owned. The system is headquartered in New Jersey and led by CEO Leo Goldberger and COO Curtis Swanson. For software vendors, the addressable market is 18 franchised units, all of which must comply with technology mandates set by the franchisor. The royalty rate is 7.0%, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the most recent FDD. Year-over-year unit growth is also not disclosed, which may signal a stable or slowly expanding system.

Who controls software purchasing

In a 19-unit system, purchasing authority is concentrated at the top. The 2023 FDD lists Leo Goldberger as Chief Executive Officer and Curtis Swanson as Chief Operating Officer. No separate CIO, CTO, or VP of IT is named, which is typical for a franchise of this size. Vendors should expect that one or both of these executives evaluate, approve, and mandate any software that franchisees must adopt. There is no parent company on file; the brand appears independently owned, so no external corporate procurement layer exists.

Mandated and current tech stack

The 2023 FDD mandates two systems: QuickBooks by Intuit Inc. and Vonigo. QuickBooks likely handles accounting and financial management across the system, while Vonigo is an operational platform often used for field service management, scheduling, and CRM in franchise networks. No other mandated or recommended technology is disclosed. This creates a narrow, well-defined tech footprint. Vendors selling complementary or replacement solutions should understand how these two systems are used before approaching HQ.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly known. However, the renewal terms in Item 17 provide useful timing signals. Franchisees must give 180 days' prior written notice to renew, sign the then-current franchise agreement, pay a renewal fee, and meet all other conditions. The renewal term is 5 years. For software vendors, the initial 10-year term and subsequent 5-year renewal cycles suggest natural windows when franchisees and the franchisor may reassess technology needs. Aligning outreach with these cycles can improve relevance.

How to read the Frost Shades Franchising FDD

The 2023 Franchise Disclosure Document for Frost Shades Franchising is the primary source for all data in this profile. It was filed with state franchise regulators and is available in the embedded viewer below. Key sections for software vendors include Item 11 (mandated systems), Item 1 (executives and ownership), and Item 17 (renewal and term conditions). Because the system is small and privately held, the FDD is the most reliable public record of how technology decisions are made. For a ranked target list of franchise systems matched to your software category, FranCloud can help.