From the filings

HQ-led decisions

FRIENDLY’S RESTAURANTS FRANCHISING CO

Full service restaurant

Software purchasing at Friendly’s Restaurants Franchising Co is controlled at the corporate level, with Chief Experience Officer Roberto De Angelis overseeing the guest and operational technology stack. The system currently mandates Lunchbox for digital ordering and Revel Systems for point-of-sale across its 86 franchised locations. With only one company-owned unit, your addressable market is effectively the entire franchise network.

For software vendors selling into US franchise brands.

Live signals

Total units
87
86 franchised
Unit growth YoY
-8.511%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2.5%
national + local
Initial fee
$30K
per unit
Investment range
$1.11M–$2.69M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8.5%of gross sales (FY2026)

Ongoing fees: 8.5% of gross sales (FY2026)Royalty 6%, Ad fund 2.5%. Total 8.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2.5%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

LunchboxLunchbox
Mandatory
DeliveryItem 8

ering or delivery services (which may require you or the third party to provide the delivery services) that we have approved and may be available to provide services in your area. Lunchbox is the curr

PaytronixPaytronix
Mandatory
LoyaltyItem 8

that we designate (currently Paytronix). Our franchisees and company operated Friendly’s Restaurants and Friendly’s Ice Cream Stores honor all gift cards issu

RevelRevel Systems
Mandatory
POSItem 11

of sale computer system that meets all of our standards for functionality and connectivity. Our current approved computer system is a package that includes hardware purchased from Revel Systems and mo

Blackhawk NetworkBlackhawk Network
PaymentsItem 8

ores honor all gift cards issued by our predecessors. FRG manages the gift card program and, at its sole cost, distributes gift cards for sale at independent retailers through the Blackhawk Network, I

FacebookMeta
MarketingItem 13

or any derivative of the Marks as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, SNAPCHAT,

FranConnectFranConnect
CrmItem 6

ng of software, internet and Period or $1,800 per communications technologies calendar year. The as well as for gift card capped fee will maintenance and automatically increase by FranConnect (our thi

InstagramMeta
MarketingItem 14

hise Disclosure Document | 2026 This includes display of the Copyrighted Works on commercial websites, gaming websites, and social networking websites (such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN,

LinkedInLinkedIn
MarketingItem 13

as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, X or YOUTU

PostmatesUber
DeliveryItem 1

ay in the future operate, and/or license the right to third parties to operate, virtual sales platforms on third party delivery services such as Door Dash, Uber Eats, Grub Hub and Postmates using the

SnapchatSnapchat
MarketingItem 14

C 48 Franchise Disclosure Document | 2026 This includes display of the Copyrighted Works on commercial websites, gaming websites, and social networking websites (such as FACEBOOK, SNAPCHAT, INSTAGRAM,

Uber EatsUber
DeliveryItem 1

any of its affiliates may in the future operate, and/or license the right to third parties to operate, virtual sales platforms on third party delivery services such as Door Dash, Uber Eats, Grub Hub a

YouTubeGoogle
MarketingItem 13

URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, X or YOUTUBE), whether or

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

Utilizing our communication network as it is from time to time configured, we will have independent access to and will collect information and data from your computer system.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You will furnish us the following reports to us, in the form we prescribe: (1) By the tenth (10th) day of each calendar month for the preceding Fiscal Month, a report of the Net Sales of the Restaurant, other revenues generated at the Restaurant/Store and other information we request.

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We currently sponsor the Friendly’s Franchise Advisory Council (“FAC”).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right, in our sole discretion, from time to time, to change standards and requirements for products, suppliers or distributors, and/or to modify the number of authorized suppliers of approved products.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During most recent fiscal year, December 30, 2024 to December 28, 2025, we derived no revenue or other material consideration as a result of franchisee purchases or leases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

During the same period, our parent, Friendly’s Restaurants Group, LLC, derived $1,001,636 from supplier rebates and other payments based on franchisee and licensee purchases as reflected on our current audited financials.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

Our evaluation of prospective suppliers and/or distributors is conditioned upon your payment of our reasonable evaluation costs of their products and/or services.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

Except for our proprietary products, approved computer system and gift card program, you may request our approval of alternative suppliers or distributors.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon our written demand upon any termination, expiration or non-renewal of the License, you must assign to us any telephone number used in the operation of the Restaurant.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

All of your POS System, Computer System, and any other card payment systems must be compliant with all applicable laws, codes, regulations, and commonly accepted industry standards, including without limitation those laws, regulations, and commonly accepted industry standards relating to privacy, data security, and…

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You agree to cooperate and assist us by participating in our customer surveys and market research programs, test marketing new food products and services in the Restaurant/Store and providing us with timely reports and other relevant information regarding such customer surveys and market research.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

A representative of the Franchisor may make visits to the Restaurant/Store to ensure compliance with all required standards, specifications and procedures.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We will from time to time modify the Operations Manual to reflect changes in the Standards for Friendly’s Restaurants and Friendly’s Stores, and you will comply with all new mandatory Standards within a reasonable time after we specify or, if no time is specified, within 30 days after receiving notice of the…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We must approve the location of each Restaurant and Store and our then current standards for sites will apply.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not create websites, social media accounts, e-mail marketing software accounts or other comparable accounts outside of those which we license to you.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

you must plan, coordinate and execute a “grand opening” promotional campaign at your sole cost and expense of no less than $10,000 for a Friendly’s Restaurant or no less than $5,000 for a Friendly’s Store.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition to your payments to the Marketing Fund, you must also spend 1.0% of the Net Sales of the franchise location annually for local advertising and promotion.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Franchisees are not required to purchase products and services from us, but certain proprietary products must be purchased from our designated distributor, US Foods, Inc.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

In some cases, you must purchase specific equipment and products only from our designated suppliers.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You are required to use the credit card processing service we approve.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

ITEM 6 - OTHER FEES FRANCHISE AGREEMENT TYPE OF FEE 1 AMOUNT DUE DATE REMARKS Royalty 2,3 6.0% of Net Sales for Weekly, by electronic funds If you are one of the first five Restaurants transfer (“ACH”) or other to sign a Franchise Agreement method we approve for a Friendly’s Restaurant, the Royalty Fee will be (i)…

Must the franchisee participate in a gift card program?

Yes

Item 8

You must purchase gift cards and related services only through the third-party vendor that we designate (currently Paytronix).

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

For the operation of a Friendly’s Restaurant: You will at all times (i) employ a General Manager with significant restaurant management experience who will have principal operational responsibility for the Restaurant, and who will have satisfactorily completed our training program; and (ii) employ on a full-time…

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

Franchisees are required to use only those food products, supplies, equipment, technology system, ingredients, seasonings, mixes, beverages, materials and supplies used in the preparation of products, menus, paper, glassware, china and plastic products, packaging or other materials, utensils and uniforms that meet…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must purchase the POS computer system from our approved third-party vendor.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have the right to independently access all information and financial data recorded by the system for daily polling, audit and sales verification.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We will generally charge you a fee to recover our costs for such training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

We may require you or your Restaurant/Store managers to attend Friendly’s franchise conferences which may be offered by us from time to time, at our sole discretion;

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Must the franchisee participate in a customer loyalty or rewards program?
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at Friendly's

Friendly’s Restaurants Franchising Co operates a full-service restaurant system headquartered in Texas. According to its 2026 Franchise Disclosure Document, the network consists of 87 total units, 86 of which are franchised and only one company-owned. This structure means software vendors are almost exclusively selling into a franchisee base, but with technology decisions tightly controlled by the franchisor. The system contracted by 8.5% year-over-year, a signal that vendors should assess churn risk alongside the new-location pipeline. Average unit volume is not disclosed in the FDD. The standard royalty is 6.0% of gross sales.

Who controls software purchasing

The buying center at Friendly’s sits at the corporate level. The FDD lists Sherif Mityas as Chief Executive Officer, Dawn Petite as President, Rick Brown as Chief Financial Officer, Melitha Lynn Brown as Chief Legal Officer, and Roberto De Angelis as Chief Experience Officer. For a vendor selling operational or guest-facing software, De Angelis is the most direct entry point given the experience-officer title. The CEO and CFO are likely involved in any enterprise-wide procurement that carries a material cost or requires system-wide rollout. There are no multi-unit operators mapped in our corpus, suggesting a fragmented franchisee base with limited independent purchasing power.

Mandated and current tech stack

The 2026 FDD is explicit about the technology franchisees must use. Lunchbox is mandated for digital ordering and customer engagement. Revel Systems, Inc. provides the mandated point-of-sale solution, including both Revel point-of-sale software and Revel POS devices. These are not recommendations; they are requirements. Any vendor with a competing POS, online ordering, or adjacent integration must be prepared to either displace a mandated system or demonstrate a complementary value proposition that does not conflict with the existing stack.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed in the available filing. The initial franchise term is 10 years. Renewal is conditional: the franchisee must be in good standing, provide timely notice, pay a then-current renewal fee, sign the then-current form of franchise agreement, and complete any remodel the franchisor directs. Critically, the renewal agreement may contain materially different terms than the original, including updated technology mandates. This creates a natural window for software evaluation tied to each unit’s renewal cycle. Vendors should monitor when cohorts of agreements were signed to anticipate these openings.

How to read the Friendly's FDD

The full 2026 Franchise Disclosure Document is available below. Focus on Item 11 for the franchisor’s obligations regarding technology and Item 17 for renewal and termination conditions that affect contract stickiness. Because no Item 8 extract is present, direct inquiry to the franchisor may be necessary to understand supplier qualification requirements. The document is filed with state franchise regulators and serves as the definitive legal disclosure for the system. For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize outreach.

Questions vendors ask

FRIENDLY’S RESTAURANTS FRANCHISING CO, answered from the filing

The Chief Experience Officer, Roberto De Angelis, is the most likely executive buyer for customer-facing and operational technology. The C-suite also includes the CEO, President, CFO, and Chief Legal Officer.
The 2026 FDD mandates Lunchbox for digital ordering and Revel Systems for point-of-sale, including Revel POS devices. These are required systems for franchisees.
The system has 87 total units: 86 are franchised and 1 is company-owned. This represents a 8.5% year-over-year decline in total units.
The most recent FDD does not include an Item 8 extract detailing procurement or supplier criteria. The specific purchasing model is not disclosed in the available filing.
Franchise agreements run for 10 years. Renewal requires signing the then-current agreement, which may have materially different terms, creating a potential re-evaluation point for mandated technology at each cycle.
The 2026 Franchise Disclosure Document is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze the legal and operational requirements directly.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

FRIENDLY’S RESTAURANTS FRANCHISING CO’s FDD on file does not disclose a franchisee directory.

Ownership

The portfolio behind FRIENDLY’S RESTAURANTS FRANCHISING CO

unknown of amici partners franchising.

Related Full service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.