FacebookMeta
ranchise Agreement – Section 7.F.) Social Media You must comply with our policies and requirements, which we may periodically modify, concerning blogs, common social networks like Facebook, profession
From the filings
HQ-led decisions
French Florist
Retail non foodFrench Florist is a California-based floral-retail franchise with 4 shops — 1 franchised, 3 company-owned — on a 6% royalty and a 10-year term. Item 8 requires proprietary software to be purchased only from the franchisor or an affiliate, the clearest signal of where a technology pitch would have to compete.
For software vendors selling into US franchise brands.
Live signals
Total units
4
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$164K–$368K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video sharing sites and applications like Pinterest, Instagram, and TikTo
LinkedInLinkedIn
cial Media You must comply with our policies and requirements, which we may periodically modify, concerning blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogg
PinterestPinterest
mon social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video sharing sites and applications like Pinterest, Instagram
TikTokTikTok
acebook, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video sharing sites and applications like Pinterest, Instagram, and TikTok, and other si
TwitterX
policies and requirements, which we may periodically modify, concerning blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worl
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
At Franchisor’s request, Franchisee must retain and use, at Franchisee’s expense, the services of an accountant or accounting firm that Franchisor approves or designates.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent, unlimited access to all information and data in your Computer System, including continuous independent access to all contact information, financial information, ordering history and other personal information of or relating to the Shop’s customers and prospective customers (see also Item 14)…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within fifteen (15) days after the end of each month, monthly and year-to- date profit and loss and source and use of funds statements and a balance sheet for the Shop as of the end of the previous month
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are an approved supplier (but not the only approved supplier) of flowers, greens, plants, vases, designer supplies, ancillary floral supplies (such as ribbon and wrapping paper), and uniforms for use in the Shop.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may periodically modify the specifications for and components of, and/or the technologies and functions for the Computer System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
9551Item 8
During calendar year 2024, we received $9,551 in revenue from selling products or services to French Florist Shop franchisees, which was 30.8% of our total revenue of $31,005.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates may retain any rebates or other payments we receive from suppliers without restriction.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
60Item 8
Currently, the purchases and leases that you must make from us or our affiliates, from approved suppliers, or according to our System Standards represent approximately 80% of your total purchases and leases in establishing, and approximately 60% of your total purchases and leases in operating, the Shop.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Supplier review fees Our reasonable cost to evaluate any As incurred Payable only if you ask proposed supplier us to review a new supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use any Operating Assets or other products or services for or at the Shop that we have not yet evaluated, or purchase or lease any Operating Assets or other products or services from a supplier or distributor that we have not yet approved (for Operating Assets or other products and services that we…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 14
Standards, other directions from us, prevailing industry standards (including payment card industry data security standards), all contracts to which you are a party or otherwise bound, and all applicable laws and regulations regarding the organizational, physical, administrative and technical measures and security…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To determine whether Franchisee and the Shop are complying with this Agreement and all System Standards, Franchisor and its designated agents and representatives may at all times, and without prior notice to Franchisee: (a) inspect the Shop and any aspect of its operations;
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
The Shop must be located at a site that Franchisor has accepted.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not develop, maintain or authorize any other website, other online presence or other electronic medium (such as mobile applications, kiosks and other interactive properties or technology-based programs) that mentions or describes Franchisee, the Shop or its products or services or that displays any of…
Is a minimum grand opening advertising spend required?
YesItem 7
New Shops must spend at least $5,000.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
As of the Agreement Date, each month Franchisee must spend on Local Marketing at least the greater of: (i) Five Thousand Dollars ($5,000); or (ii) twelve percent (12%) of Net Sales.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
issuing and honoring gift certificates, gift cards, stored value cards and similar items and participating in other promotions, including any customer loyalty programs and promotions and procedures for resolving customer complaints that Franchisor periodically specifies;
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we have established a Cooperative for the geographic area in which the Shop is located on the date you sign the Franchise Agreement, or if we establish a Cooperative in that area during the Franchise Agreement’s term, you must sign the documents that we require to become a member of the Cooperative and to…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You currently also must buy flowers, greens, plants, vases, designer suppliers, ancillary floral supplies (such as ribbon and wrapping paper), uniforms, certain components of the Computer System, vehicles, walk-in cooler equipment, and certain fixtures and decorations for the Shop only from a designated or approved…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You currently also must buy flowers, greens, plants, vases, designer suppliers, ancillary floral supplies (such as ribbon and wrapping paper), uniforms, certain components of the Computer System, vehicles, walk-in cooler equipment, and certain fixtures and decorations for the Shop only from a designated or approved…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Under our current automatic debit program for the Shop, we will debit your account on or after the Payment Day for the Royalty, Brand Fund contributions, and Technology and Software License Fee.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The General Manager need not have any ownership interest in the Shop or in you, but must have the authority over all day-to-day business decisions for you and the Shop.
Must employees wear uniforms specified by the franchisor?
YesItem 8
You currently also must buy flowers, greens, plants, vases, designer suppliers, ancillary floral supplies (such as ribbon and wrapping paper), uniforms, certain components of the Computer System, vehicles, walk-in cooler equipment, and certain fixtures and decorations for the Shop only from a designated or approved…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain Computer System components that we designate and ensure that your Computer System functions properly within 60 days after we deliver notice to you.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent, unlimited access to all information and data in your Computer System, including continuous independent access to all contact information, financial information, ordering history and other personal information of or relating to the Shop’s customers and prospective customers (see also Item 14)…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge reasonable fees for these training courses, programs and conventions.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee’s personnel whom Franchisor periodically specifies also must attend any conventions or other programs that Franchisor periodically specifies for some or all French Florist Shops.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
The vendor opportunity at French Florist French Florist is a California-based floral-retail franchise with 4 shops — 1 franchised, 3 company-owned — on a 6% royalty and a 10-year term. The FDD makes a financial performance representation.
Who controls software purchasing Item 2 names Chief Executive Officer Michael Jacobson, Chief Operations Officer Aaron Holt, Director of Franchise Growth Glenn Anderson, Chief Marketing Officer Jarrett Dube, and Chief of Staff Katie Tucker. Item 8 makes this leadership team the sole gatekeeper for one specific purchase: proprietary software must come only from the franchisor or an affiliate.
Tech named in the FDD, and what is actually required Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter/X are all named under Item 11, and the FDD requires none of them — they read as marketing channels, not contractual software. The one binding technology commitment sits in Item 8: proprietary software purchased exclusively from the franchisor or an affiliate.
Procurement, renewals, and timing Item 8 runs an approved-supplier list: franchisees buy or lease Operating Assets and other products according to System Standards, from suppliers the franchisor designates or approves — which can be limited to the franchisor or its affiliates — though a new supplier can still be proposed for approval. Item 17 renewal runs on a 5-year cycle requiring compliance, written notice, at least five more years of site control, and a remodel to then-current requirements — that remodel point is the natural window for a vendor conversation.
How to read the French Florist FDD The filing was filed with state franchise regulators in 2025. The embedded PDF viewer below carries the full text of Items 2, 8, 11, 17, and 19.
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Questions vendors ask
French Florist, answered from the filing
Item 2 names Chief Executive Officer Michael Jacobson, Chief Operations Officer Aaron Holt, Chief Marketing Officer Jarrett Dube, and Chief of Staff Katie Tucker. Item 8's requirement that proprietary software come only from the franchisor or an affiliate makes this leadership team the sole approval point for that purchase.
Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter/X are named under Item 11, and the FDD requires none of them. Item 8 separately mandates that proprietary software be purchased only from the franchisor or an affiliate — the one binding technology commitment in this filing.
4 total shops as of the 2025 FDD — 1 franchised and 3 company-owned — in the retail-non-food segment.
An approved-supplier list under Item 8: franchisees buy Operating Assets and other products per System Standards, from suppliers the franchisor designates or approves, which may be limited to the franchisor or its affiliates. Proprietary software must come only from the franchisor or an affiliate; franchisees may propose other suppliers for approval.
The initial term is 10 years, and Item 17 renewal runs on a 5-year cycle requiring compliance, written notice, at least 5 more years of site control, and a remodel to then-current requirements — that remodel point is the natural pitch window.
It was filed with state franchise regulators in 2025. Use the embedded PDF viewer below to read Items 2, 8, 11, 17, and 19 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment French Florist files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
French Florist’s FDD on file does not disclose a franchisee directory.
Related Retail non food brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.