IVR
MandatoryIVR usage measures the percentage of times you used the IVR system to schedule and close out completed SROs
HQ-led decisions
FireMaster
Home servicesSoftware purchasing at FireMaster is controlled at the corporate level, with President Matthew Burke and VP/GM Eric Moore as key executive contacts. The franchisor mandates IVR and XAAP systems across its 93-unit network, creating a defined tech landscape for vendors. With 90 franchised locations and an average unit volume of $348,206.75, the addressable market is concentrated but presents a clear compliance-driven entry point for software sellers.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
XAAP
MandatoryXAAP usage is based on number of jobs requiring XAAP reports completed compared to required usage
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
93
90 franchised
Unit growth YoY
-1.099%
vs prior filing
AUV
$348K
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$13K–$293K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at FireMaster
FireMaster operates 93 total units in the home-services segment, with 90 franchised locations and 3 company-owned outlets. The network posted an average unit volume of $348,206.75 in the most recent reporting period. Year-over-year unit growth declined by 1.099%, a contraction that may prompt operational reassessments — and with them, potential openings for software vendors who can demonstrate efficiency gains or compliance alignment.
The franchisor is independently owned, with no parent company on file. This flat organizational structure means decisions are made at the corporate level without layers of private-equity or holding-company approval. For software sellers, that shortens the path to a decision-maker but also raises the bar on demonstrating immediate, unit-level value.
Who controls software purchasing
The 2025 FDD lists four executives in Item 1: Matthew Burke (President), Eric Moore (Vice-President and General Manager), Heather Brown (Vice-President and Assistant Secretary), and Nate Clark (Vice President and Treasurer). In a network of this size, the President and VP/GM are the most likely buyers or approvers of enterprise software. No separate CIO, CTO, or IT director is named, suggesting technology procurement falls within the general management function rather than a dedicated IT organization.
No multi-unit operators are mapped in our corpus, which reinforces the HQ-centric purchasing model. Vendors should prepare to engage directly with the corporate office rather than pursuing a franchisee-led adoption strategy.
Mandated and current tech stack
FireMaster mandates two named systems: IVR and XAAP. The IVR (interactive voice response) requirement points to a standardized customer-communication or dispatch workflow, common in home-services franchises where inbound call handling is critical. XAAP is also mandated, though its specific function is not further described in the available FDD extracts.
Beyond these two systems, no additional operational, POS, or back-office technology is disclosed as mandated or recommended in the 2025 FDD. This does not mean other tools are absent — only that they are not required by the franchisor. Vendors offering complementary solutions (scheduling, CRM, fleet management, payment processing) should investigate whether FireMaster has an approved-vendor list or evaluates software on a case-by-case basis.
Procurement, renewals, and timing
Item 8 of the FDD, which typically describes procurement obligations, did not yield an extract in our corpus. This means the procurement model — whether designated supplier, approved supplier, or open — is not publicly known from the current disclosure. Vendors should clarify this early in any outreach.
Renewal timing offers a more concrete signal. The initial franchise term is 7 years, and Item 17 outlines a structured renewal process: franchisees must notify the franchisor 60 to 120 days before the term ends, certify compliance, acknowledge receipt of the current Disclosure Document, and sign a renewal agreement within 14 to 21 days, accompanied by a $500 renewal fee. The franchisor also reserves the right to present materially different terms at renewal. These windows create natural inflection points where franchisees — and the franchisor — may reassess their technology stack.
How to read the FireMaster FDD
The FireMaster Franchise Disclosure Document is filed with state franchise regulators in 2025. The embedded PDF viewer below provides the full text. For software vendors, the most actionable sections are Item 1 (executive team), Item 11 (mandated systems), Item 8 (procurement rules, if disclosed), and Item 17 (renewal conditions). Cross-reference these with the unit economics in Item 19 to build a total-cost-of-ownership argument that speaks to both corporate compliance and franchisee profitability.
If you need a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize accounts by tech-stack fit, unit growth, and decision-maker accessibility.
Questions vendors ask
FireMaster, answered from the filing
President Matthew Burke and Vice President/General Manager Eric Moore are the named executives in the 2025 FDD. These roles typically control or heavily influence technology procurement decisions at the corporate level.
The 2025 FDD mandates IVR and XAAP systems. No other named operational or POS technology vendors are disclosed as required in the current franchise disclosure document.
FireMaster has 93 total units: 90 franchised and 3 company-owned. This represents a concentrated home-services network with a slight year-over-year unit decline of -1.099%.
The 2025 FDD does not disclose a specific procurement model in Item 8. Whether FireMaster uses designated suppliers, approved suppliers, or an open procurement process is not stated in the available data.
Renewal terms run 7 years, with franchisees required to notify HQ 60–120 days before term end. This creates periodic re-evaluation windows. The recent -1.099% unit decline may also trigger operational reviews where new software is considered.
The FireMaster FDD is filed with state franchise regulators in 2025. You can review the full document using the embedded PDF viewer below on this page.
Source
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FDD alert
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Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.