FiiZ Drinks

The vendor opportunity at FiiZ Drinks

FiiZ Drinks is a quick-service restaurant concept headquartered in Utah with a total footprint of 72 units. The system is heavily franchised, with 65 franchised locations and only 7 company-owned stores. Year-over-year unit growth sits at 3.175%, indicating steady but measured expansion. For software vendors, the average unit volume of $612,320.32 signals healthy per-location revenue that can support technology investment. The franchisor mandates specific systems for POS, Software, and Menu Boards, meaning a single sale at the headquarters level can unlock deployment across the entire network.

Who controls software purchasing

Technology purchasing authority is concentrated at the franchisor level. The FDD’s Item 1 lists Scott Ball as President and Chief Operating Officer, making him the most likely executive sponsor for operational software decisions. The filing also names Kyle Lloyd as CFO of Stena Group and Hal Halladay as COO and CPO of Stena Group, suggesting that financial and operational oversight may involve this entity. No dedicated CIO or CTO is listed. Justin Andersen serves as Director of Franchise Development, a role that typically does not control IT procurement but may influence franchisee-facing tools. The operator base is small and non-multi-unit, with only 2 mapped operators across roughly 2 located units and no operators controlling more than a single location. This reinforces that franchisees are unlikely to make independent software decisions.

Mandated and current tech stack

The 2026 FDD explicitly mandates three categories of technology: POS, Software, and Menu Board systems. The specific vendor names for these mandated platforms are not disclosed in the filing. Vendors should approach the sales process prepared to identify the incumbent through discovery, as the mandate creates both a barrier to entry and a significant retention moat for the current provider. The absence of a named vendor in the FDD is common and does not indicate a lack of a solution in place.

Procurement, renewals, and timing

The procurement model details are not available in the provided FDD extract. The Item 8 signal, which would typically outline designated or approved supplier requirements, is absent. Initial franchise agreements run for 10 years. At the end of that term, franchisees in good standing can renew for up to two additional consecutive terms of 5 years each. Renewal is conditional on several factors, including a requirement to reimage, remodel, or refurbish the premises to meet then-current system standards. This remodel trigger represents a natural window for technology evaluation and replacement, as hardware and software upgrades often accompany physical refreshes. The franchisor also requires the execution of the then-current franchise agreement, which may contain materially different terms, including updated technology obligations.

How to read the FiiZ Drinks FDD

The FiiZ Drinks Franchise Disclosure Document was filed with state franchise regulators in 2026. The embedded PDF viewer below contains the full filing. For software vendors, the most relevant sections are Item 11 (Franchisor’s Obligations), which details the mandated technology stack, and Item 17 (Renewal, Termination, Transfer), which outlines the conditions under which franchisees must upgrade their operations. Item 8, covering procurement restrictions, is not detailed in this extract but should be reviewed in the full document to understand any designated supplier requirements. Use this data to time your outreach around renewal cycles and remodel obligations.