From the filings

+4.867% units YoYHQ-led decisions

Fibrenew

Home services

Software purchasing at Fibrenew centers on marketing, not general IT: Item 11 requires a monthly minimum spend with Google AdWords or another approved supplier, while the filing sets no specification or approved supplier for general computer hardware or software beyond internet service. The system covers 237 franchised outlets, all franchised, none company-owned.

For software vendors selling into US franchise brands.

Live signals

Total units
237
237 franchised
Unit growth YoY
+4.867%
vs prior filing
AUV
Item 19, 2025
Royalty
of gross sales
Ad fund
0%
national + local
Initial fee
$47K
per unit
Investment range
$102K–$122K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing

Mandated & recommended tech

The systems vendors compete with

6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

FacebookMeta
Mandatory
MarketingItem 11

ny time. Promptly upon our request, you must furnish to us a list of all web pages, website addresses, networking site accounts with usernames and passwords (including on Twitter, Facebook, LinkedIn,

Google AdsGoogle
Mandatory
MarketingItem 11

rently $200) with Google AdWords or other approved supplier to market your Franchised Business on an ongoing basis for the term of the Franchise Agreement. We will coordinate your Google AdWords marke

InstagramMeta
Mandatory
MarketingItem 11

on our request, you must furnish to us a list of all web pages, website addresses, networking site accounts with usernames and passwords (including on Twitter, Facebook, LinkedIn, Instagram, TikTok, a

LinkedInLinkedIn
Mandatory
MarketingItem 11

romptly upon our request, you must furnish to us a list of all web pages, website addresses, networking site accounts with usernames and passwords (including on Twitter, Facebook, LinkedIn, Instagram,

TikTokTikTok
Mandatory
MarketingItem 11

est, you must furnish to us a list of all web pages, website addresses, networking site accounts with usernames and passwords (including on Twitter, Facebook, LinkedIn, Instagram, TikTok, and similar

TwitterX
Mandatory
MarketingItem 11

rove at any time. Promptly upon our request, you must furnish to us a list of all web pages, website addresses, networking site accounts with usernames and passwords (including on Twitter, Facebook, L

Franchisor behaviours

What the franchisor requires

19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You must also prepare annual Financial Statements within 30 days {00194118.DOC. } Franchise Agreement Page | 18 FIBRENEW USA LTD. of the end of your fiscal year.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are the sole designated supplier of the Proprietary Products, including bases & adhesives, protectors & conditioners, cleaners & deodorizers, color coats, top coats, graining materials, velour repair supplies, cyanoacrylic products, vinyl repair supplies, plastic primers & clear coats, and leather care kits, which…

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We have the right to change the list of approved suppliers, and you must promptly change suppliers if required.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

996598

Item 8

In the fiscal year ending September 30, 2025, we received $996,598 from the sale of start-up packages and Proprietary Products to franchisees, representing 18.6% of our total revenues of $5,369,949.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We currently receive payment from our designated third-party supplier of certain leather, vinyl, and fabric supplies in an amount equal to 3% of franchisees’ total purchases.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must pay for our reasonable expenses in evaluating your request.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you desire to use or offer additional items or services that we have not approved, or you desire to purchase approved items and services from a supplier that we have not approved, you must first obtain our written consent.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

This assignment will become automatically effective upon termination or non- renewal of Assignor's FIBRENEW® franchise.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Fibrenew may from time to time request that you provide customer contact information in a form prescribed by us to conduct customer satisfaction surveys. You must promptly and completely honor all such requests.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

If we audit your Franchised Business, you must provide us with complete access to any computer equipment you have used in connection with the Franchised Business.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may revise the Manual periodically to conform to the changing needs of the Franchise Network and will distribute to you or electronically post updated pages containing these revisions.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

We may terminate this Agreement if you fail to obtain our approval of a site prior to signing a lease or purchasing a location, unless you will operate the Service from your home.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

In order to maintain a consistent Internet presence for the Fibrenew franchise system, you are not allowed to have your own website (or portion of a website) relating to the Franchised Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend the then-current monthly minimum expenses (currently $200) with Google AdWords or other approved supplier to market your Franchised Business on an ongoing basis for the term of the Franchise Agreement.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

We are the sole designated supplier of the Proprietary Products, including bases & adhesives, protectors & conditioners, cleaners & deodorizers, color coats, top coats, graining materials, velour repair supplies, cyanoacrylic products, vinyl repair supplies, plastic primers & clear coats, and leather care kits, which…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase certain items and services (including the start-up package, Proprietary Products, marketing material, and promotional products) only from suppliers that we have approved in the Manual.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We may require you to pay all amounts owed to us or our affiliates by electronic fund transfer, preauthorized auto draft arrangement (“EFT”), preauthorized credit card payments, or any other method we periodically specify.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

You must maintain at all times a staff of trained employees and/or technicians sufficient to operate the FIBRENEW® Service in compliance with our standards.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Each additional trainee prior to opening or in the future will be charged the then-current training fee.

The filing answers no to 6 questions
  • Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
  • Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
  • Is there a franchisee advisory council, association or committee?Item 8
  • Is a minimum grand opening advertising spend required?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 8
  • Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Fibrenew

Fibrenew runs 237 franchised outlets — all franchised, none company-owned — headquartered in Alberta as part of Fibrenew International. The FDD makes no financial performance representation. Franchised outlets grew 4.9% year over year, and the initial term is 5 years.

Who controls software purchasing

Item 2 names Michael Wilson as CEO. Below headquarters, 1 mapped operator runs the single located unit, in Wisconsin. On marketing technology, the decision runs through HQ: Item 11 requires a monthly minimum spend (currently $200) with Google AdWords or another approved supplier, and Fibrenew coordinates the Google AdWords marketing. On general computer technology, the filing leaves the choice with the operator.

Tech named in the FDD, and what is actually required

Item 11 requires a monthly minimum spend with Google AdWords or another approved supplier, a smart phone and tablet computer with 3G, 4G or 5G cell service, and the Fibrenew email address for all business email; it recommends profiles on approved social media sites. Beyond that, the filing states franchisees are not required to purchase a computer for exclusive use in the business, and it sets no specification or approved supplier for any computer hardware or software, except that internet service is required. Purchases made under franchisor specifications or from approved suppliers represent roughly 25% of start-up cost and 5% to 10% of ongoing operating cost.

Procurement, renewals, and timing

Item 8 runs on an approved-supplier list: Proprietary Products (bases and adhesives, protectors and conditioners, cleaners and deodorizers, color coats, and related repair supplies) and the start-up package must be purchased from the franchisor as the sole designated supplier, while certain other items, including marketing material and promotional products, must come from suppliers approved in the Manual; franchisees may propose alternate suppliers for approval. The initial term is 5 years, with consecutive 5-year renewals for franchisees in good standing who sign a new agreement, pay a renewal fee, update vehicle signage, and sign a release.

How to read the Fibrenew FDD

The embedded PDF viewer below holds Fibrenew's 2025 Franchise Disclosure Document, covering the Item 8, 11, and 17 language cited above. Talk to FranCloud for a ranked list of franchise systems that fit your product better than a cold guess would.

Questions vendors ask

Fibrenew, answered from the filing

For marketing platforms, HQ: CEO Michael Wilson, named in Item 2, presides over a system that requires a monthly minimum spend (currently $200) with Google AdWords or another approved supplier under Item 11. General computer hardware and software carry no franchisor specification.
Item 11 requires a smart phone and tablet with 3G, 4G or 5G cell service, the Fibrenew email address, and a monthly minimum spend with Google AdWords or another approved supplier. The filing sets no specification or approved supplier for computer hardware or software, other than requiring internet service.
237 franchised outlets, all franchised and none company-owned, in the home-services segment.
An approved-supplier list under Item 8 for certain items: Proprietary Products (bases, adhesives, protectors, cleaners, color coats) and the start-up package must come from the franchisor; certain other items, including marketing material and promotional products, must come from suppliers approved in the Manual, and franchisees may propose alternate suppliers for approval.
The initial term runs 5 years, with consecutive 5-year renewals available to franchisees in good standing. Franchised outlets grew 4.9% year over year, a healthy expansion pace to time a marketing-platform pitch around.
The embedded PDF viewer below holds Fibrenew's 2025 Franchise Disclosure Document, covering the Item 8, 11, and 17 language cited above.
Source

Read the filing itself

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Fibrenew2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind Fibrenew

unknown of fibrenew international.

Related Home services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.