HQ-led decisions

Federal Donuts & Chicken

Quick service restaurant

Software purchasing decisions at Federal Donuts & Chicken are controlled by a tight-knit HQ team led by CEO Jeff Benjamin and Director of Operations Braden Alsnauer. The brand currently mandates a Gift Card system and a Loyalty Program, with no other named tech vendors disclosed in the 2025 FDD. The addressable market is small but premium: 12 total units (7 franchised, 5 company-owned) generating an average unit volume of $1,007,131.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Gift Card system
Mandatory
PaymentsItem 11

You are required to accept credit and debit cards and to participate in the Gift Card System and Loyalty Program.

Loyalty Program
Mandatory
LoyaltyItem 11

You are required to accept credit and debit cards and to participate in the Gift Card System and Loyalty Program.

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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Live signals

Total units
12
7 franchised
Unit growth YoY
vs prior filing
AUV
$1.01M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
per unit
Investment range
$526K–$675K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Federal Donuts

Federal Donuts & Chicken is a quick-service restaurant concept headquartered in Pennsylvania with a deliberately small footprint of 12 total units—7 franchised and 5 company-owned. For software vendors, the immediate addressable market is limited, but the unit economics are compelling: average unit volume sits at $1,007,131, and the brand collects a 6.0% royalty on a 10-year initial term. The operator base is concentrated, with just 2 mapped operators running a single unit each, located in Michigan and California. No multi-unit operators are on file, meaning every franchisee relationship is a one-to-one sale. The brand appears independently owned with no parent company disclosed in the FDD.

Who controls software purchasing

Purchasing authority is centralized at HQ. The 2025 FDD lists Jeff Benjamin as Chief Executive Officer and Braden Alsnauer as Director of Operations. Founders Michael Solomonov and Steven Cook, along with Chief Development Officer Eric Lavinder, round out the leadership team. For a vendor selling operational or in-store technology, Benjamin and Alsnauer are the most logical entry points. The brand mandates specific technology categories, which signals that HQ—not individual franchisees—drives software selection and compliance. There is no CIO or CTO on file, so the buying center likely involves operations leadership making technology decisions directly.

Mandated and current tech stack

The FDD is explicit about two mandated systems: a Gift Card system and a Loyalty Program. No specific vendor names are attached to these mandates in the disclosure, and no POS, back-office, or online ordering platforms are listed as required or recommended. This gap suggests that either those systems are left to franchisee discretion or that the franchisor has not formalized additional mandates as of the 2025 filing. For vendors selling into the loyalty or stored-value space, the mandate creates a captive opportunity—if you can displace or integrate with the incumbent. For everyone else, the tech landscape is largely undefined in the public record, which means discovery calls with HQ are essential to map the actual stack.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines designated suppliers and purchasing restrictions, was not extracted in the available data. Without that signal, the procurement model remains opaque. Vendors should assume a need to sell directly to HQ and confirm whether an approved-supplier program exists. On the renewal side, Item 17 provides concrete timing triggers. Franchise agreements run for an initial 10 years and can be renewed for successive 5-year terms. Renewal is conditional: the franchisee must sign the then-current agreement—which may have materially different terms—and complete any required remodeling, including equipment updates. These remodeling and re-equipping clauses are natural inflection points where software and hardware vendors can position upgrades or replacements.

How to read the Federal Donuts FDD

The full 2025 Franchise Disclosure Document is embedded below. For software vendors, the highest-value sections are Item 11 (Franchisor's Obligations), where the mandated Gift Card and Loyalty systems are disclosed, and Item 17 (Renewal, Termination, Transfer), which spells out the remodel and re-equip conditions that can trigger technology re-evaluations. The operator footprint data shows a brand in a very early stage of franchising, with no year-over-year unit growth disclosed and a unit-band split that confirms all operators run between 1 and 2 locations. This is a small, high-AUV target where every unit counts. For a ranked list of franchise brands that match your software's ideal customer profile, FranCloud can help.

Questions vendors ask

Federal Donuts & Chicken, answered from the filing

The buying center is small. CEO Jeff Benjamin and Director of Operations Braden Alsnauer are the most likely decision-makers for operational and in-store technology, given the brand's centralized, HQ-driven mandate structure.
The 2025 FDD mandates a Gift Card system and a Loyalty Program. No specific POS, back-office, or online ordering vendors are named, suggesting these systems may be open or selected at the franchisee level.
There are 12 total units: 7 franchised and 5 company-owned. The operator footprint is tiny, with just 2 mapped operators running 1 unit each in Michigan and California.
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed. Vendors should clarify purchasing rules directly with HQ.
Initial franchise terms are 10 years, with 5-year renewal terms. Renewals require signing the then-current agreement and completing any mandated remodeling or equipment updates, creating potential re-evaluation windows for tech vendors.
The 2025 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 tech mandates and Item 17 renewal conditions directly.
Source

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Operator footprint

Who runs the locations

2 operators run 2 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit2

Top states by locations

MI1
CA1

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.