SquareBlock
Mandatoryowever, this POS System is subject to change at any time. Beyond the POS System, you are required to obtain other, necessary computer services, an electronic cash register system (Square register), ta
From the filings
HQ-led decisions
East Coast Street Tacos
Quick service restaurantSoftware purchasing control at East Coast Street Tacos sits with its C-suite at the New York headquarters, where CEO Ivan Vichinsky and CFO John Martini are the executives on file. The brand currently mandates Square POS and Square Register by Block, Inc. across its footprint. The total addressable market is small, with just 3 company-owned locations and no franchised units disclosed in the 2025 FDD.
For software vendors selling into US franchise brands.
Live signals
Total units
3
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$40K
per unit
Investment range
$457K–$946K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
c media, including the Internet, or any social media, for viewing by the public that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, MySpace®,
InstagramMeta
ing by the public that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, MySpace®, SnapChat®, or similar page, post through Instagram® or on You
SnapchatSnapchat
e Internet, or any social media, for viewing by the public that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, MySpace®, SnapChat®, or simila
TwitterX
, MySpace®, SnapChat®, or similar page, post through Instagram® or on YouTube®, or utilize other, similar social media, without our prior written approval. You may not establish a Twitter® feed or oth
YouTubeGoogle
that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, MySpace®, SnapChat®, or similar page, post through Instagram® or on YouTube®, or utilize
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
East Coast Street Tacos has the right to independently access any and all information on your POS System, at any time, without first notifying you.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall submit to East Coast Street Tacos, on or before the fifteenth (15th) day following the end of each month, financial reports on the income and expenses of the East Coast Street Tacos Business in the format specified in the Manual.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
We may become an approved supplier, and/or the only supplier, for any item, product, good and/or service at any time.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We reserve the right to change this list, from time-to-time, in our sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our last fiscal year, ending on December 31, 2024, we and our affiliates received $0 in revenue from all required purchases and leases of products and services by franchisees, including purchases of items to be resold in the Business, and rebates we receive from third-parties.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliate(s) may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Franchised Businesses in the System, such as rebates, commissions or other forms of compensation.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that your Required Purchases, purchases from Approved Suppliers and purchases that must meet our specifications in total will be about 75% of your total purchases to establish the Business and about 85% of your purchases to continue the operation of the Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our then- current supplier or non-approved product evaluation fee when submitting your request, as well as cover our costs incurred in evaluating your request.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, grant your request to: (i) offer any products or services in connection with your Franchised Business that are not Approved Products and Services; or (ii) purchase any item or service we require you to purchase from an Approved Supplier from an alternative supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You further irrevocably assign Your telephone numbers listed on Exhibit A, or hereinafter acquired for the operation of Your East Coast Street Tacos Business, to East Coast Street Tacos.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You shall at all times be compliant with all Payment Card Industry Data Security Standards, any and all requirements imposed by all applicable payment processors and payment networks,
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You must present customers with such evaluation cards or forms as the Franchisor may periodically prescribe, for return by the customers to East Coast Street Tacos.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
East Coast Street Tacos and/or its designated agents or representatives may conduct periodic quality control and records inspections of the East Coast Street Tacos Business at any time during the Term.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
We may modify our specifications on reasonable written notice to you.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 14
We must approve your site before you open your East Coast Street Tacos Business franchise.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Unless otherwise approved in writing by East Coast Street Tacos, You shall not establish a separate Website.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You shall spend at least $5,000 for an East Coast Street Tacos Business on a grand opening advertising program conducted in accordance with the guidelines for such a program in the Manual, in addition to Your regular monthly Local Advertising pursuant to Section 7.5.2 of this Agreement.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to spend at least 1.5% of Gross Revenue per month on local advertising each month, as outlined in Item 6 of this Franchise Disclosure Document.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Unless we specify otherwise in writing, you may be required to purchase all goods, items, products, equipment and services required for the development and operation of the Business from our approved or designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Unless we specify otherwise in writing, you may be required to purchase all goods, items, products, equipment and services required for the development and operation of the Business from our approved or designated suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Payment of royalties and fees shall be made by electronic funds transfer or direct deposit.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use the complete computer software services and electronic cash register/point-of-sale system (i.e., the “POS System”) we require, which we have the right to change at any time.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
East Coast Street Tacos has the right to independently access any and all information on your POS System, at any time, without first notifying you.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
6 East Coast Street Tacos FDD – April 14, 2025 We may charge you for training newly-hired personnel; for refresher training courses; for the annual convention; and for additional or special Currently, we charge assistance or training you Additional Training $250 per person, per When training or need or request.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 14
If and when we do, you (or your Operating Principal) must attend a regional or national conference, which shall not occur more than one time per year.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at East Coast Street Tacos
East Coast Street Tacos is a quick-service restaurant concept headquartered in New York. The brand operates a tiny footprint of 3 total units, all of which are company-owned, according to its 2025 Franchise Disclosure Document. The number of franchised units is not disclosed, and year-over-year unit growth is not available. For a software vendor, the immediate addressable market is limited to these 3 locations. The opportunity here is not in a large-scale rollout but in establishing a relationship with a nascent franchisor before it begins to scale. The royalty rate is set at 5.0% of gross sales, and the initial franchise term is 10 years. Average unit volume is not disclosed.
Who controls software purchasing
Software purchasing decisions are centralized at the headquarters level. The 2025 FDD names four executives in Item 1: Ivan Vichinsky, Chief Executive Officer; John Martini, Chief Financial Officer; Ruben Angarita, Chief Operations Officer; and Anthony Leone, the Outsourced Director of Franchise Operations. For a vendor pitching operational software, the COO, Ruben Angarita, is the most natural entry point. For financial or back-office systems, the CFO, John Martini, is the relevant buyer. The presence of an outsourced director of franchise operations suggests the brand may rely on external consultants for some operational decisions, but ultimate authority rests with the named C-suite. No parent company is on file, indicating the brand is independently owned.
Mandated and current tech stack
The technology landscape at East Coast Street Tacos is defined by a single vendor: Block, Inc. The 2025 FDD mandates both Square POS and Square Register. This is a fully Block-centric stack for point-of-sale and payment processing. No other mandated or recommended technology systems are disclosed. For a software vendor, this means any pitch must either complement the Square ecosystem—such as loyalty, scheduling, or inventory management tools that integrate with Square—or make a compelling case for displacing it. Given the small unit count, a rip-and-replace strategy is a high-friction sale, while an integration-led approach is more viable.
Procurement, renewals, and timing
The procurement model is not disclosed in the 2025 FDD. Item 8, which typically outlines whether the franchisor designates specific suppliers, approves suppliers, or leaves purchasing open, provided no extract. This lack of transparency means a vendor must directly inquire about procurement rules during the sales process. On the renewal side, Item 17 provides a clear signal: a franchisee in good standing has the right to renew for one additional 10-year term, or the length of the then-current lease, whichever is shorter, subject to a renewal fee. These long contract cycles suggest that once a technology decision is made, it is sticky. The window to influence a purchasing decision is likely tied to the opening of new locations or a strategic refresh initiated by HQ.
How to read the East Coast Street Tacos FDD
The 2025 FDD is the primary source for the data points above. It was filed with state franchise regulators and is available for review. Key items for a software vendor to scrutinize include Item 11, which details the franchisor's obligations and the mandated Square systems, and Item 1, which identifies the executive team. Item 8, if available in the full document, would clarify the procurement model. The embedded PDF viewer below contains the full filing. Use it to verify the unit count, executive roster, and any additional technology requirements before building your pitch. For a ranked target list of franchise brands that match your software, talk to FranCloud.
Questions vendors ask
East Coast Street Tacos, answered from the filing
The FDD lists CEO Ivan Vichinsky, CFO John Martini, and COO Ruben Angarita. For a software pitch, the CFO or COO are likely the most relevant initial points of contact for operational and financial technology decisions.
The 2025 FDD mandates Square POS and Square Register, both by Block, Inc. No other mandated or recommended technology systems are disclosed in the filing.
The brand has 3 total units, all of which are company-owned. The number of franchised units is not disclosed in the 2025 FDD, indicating a very early-stage franchise system.
The procurement model is not disclosed in the 2025 FDD. Item 8, which would typically outline designated or approved supplier requirements, provided no extract in the available data.
With a 10-year initial term and a single 10-year renewal right, contract cycles are long. Given the 3-unit, company-owned footprint, a major system switch is unlikely without a strategic growth initiative from HQ.
The FDD was filed with state franchise regulators in 2025. You can read the full document using the embedded PDF viewer below to conduct your own due diligence on the franchise system.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment East Coast Street Tacos files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.