HQ-led decisions

Earl of Sandwich

Quick service restaurant

Software purchasing decisions at Earl of Sandwich are controlled at the franchisor's headquarters in Florida, where executives like the Vice President of Operations and Chief Sales and Marketing Officer influence operational technology. The brand mandates Toast Point of Sale and Restaurant365 across its system. With a total footprint of 31 units, the addressable market for a vendor pitch is concentrated and centrally managed.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Restaurant365Restaurant365
Mandatory
Industry softwareItem 11

and Restaurant365 for back-of-house management

Toast Point of SaleToast, Inc.
Mandatory
POSItem 11

Currently, we have approved the Toast Point of Sale system and software for front-of-house operations

Toast Point of Sale system and softwareToast, Inc.
POSItem 11

we have approved the Toast Point of Sale system and software for front-of-house operations

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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Live signals

Total units
31
26 franchised
Unit growth YoY
-10.345%
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$25K
per unit
Investment range
$308K–$584K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Earl of Sandwich

Earl of Sandwich presents a compact, centrally managed opportunity for software vendors. The system consists of 31 total units, with 26 franchised locations and 5 company-owned restaurants. The brand is classified as a quick-service restaurant and is headquartered in Florida. Year-over-year unit growth has declined by 10.345%, signaling a period of consolidation or contraction that may create openings for efficiency-driving technology.

Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 6.0% of gross sales, and the initial franchise term is 10 years. The brand appears to be independently owned, with no parent company on file.

Who controls software purchasing

Purchasing authority is concentrated at the franchisor level. The leadership team listed in the 2025 FDD includes Robert Earl as Chairman, Thomas Avallone as President and Treasurer, and Jeffrey C. Sirolly as General Counsel and Secretary. The most relevant contacts for a software pitch are Trish Giordano, Chief Sales and Marketing Officer, and Salvatore Feli, Vice President of Operations. These executives are the likely buyers for any customer-facing or operational technology. No multi-unit operators are mapped in our corpus, reinforcing that influence is not fragmented across large franchisee groups.

Mandated and current tech stack

The 2025 FDD mandates two core systems. Restaurant365 by Restaurant365 is a required platform, likely handling accounting, inventory, and back-office functions. The point-of-sale system is Toast Point of Sale by Toast, Inc., which is explicitly mandated. The FDD further specifies the "Toast Point of Sale system and software" as a required technology. For vendors selling adjacent or complementary software, integration with this Toast and Restaurant365 backbone is non-negotiable.

Procurement, renewals, and timing

Specific procurement rules from Item 8 were not available in the data extract, so the designated supplier or approved vendor process remains unknown. The renewal terms, however, are detailed in Item 17. To renew, a franchisee must provide timely notice, sign a general release, be in good standing, and not be in default under any agreement or lease. Critically, they must sign a new Franchise Agreement that may contain materially different terms, including higher royalty fees and advertising contributions. They must also remodel and pay a renewal fee. The renewal term is 10 years. These conditions create natural inflection points where new technology mandates or vendor switches can be introduced by the franchisor.

How to read the Earl of Sandwich FDD

The Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints a vendor must navigate. The 2025 filing details the executive team, mandated technology, and franchisee obligations. For a software vendor, the key items are Item 11 (the mandated Toast and Restaurant365 systems), Item 17 (renewal conditions that can force technology refreshes), and the leadership list in Item 1. The embedded viewer below contains the full document. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help.

Questions vendors ask

Earl of Sandwich, answered from the filing

Key decision-makers include Salvatore Feli, Vice President of Operations, and Trish Giordano, Chief Sales and Marketing Officer. As a small, HQ-controlled system, operational and financial software choices are driven by this leadership team.
The 2025 FDD mandates Toast Point of Sale by Toast, Inc. and Restaurant365 by Restaurant365. The document also specifies the 'Toast Point of Sale system and software' as a required technology.
The system comprises 31 total units, with 26 franchised and 5 company-owned locations. This represents a small, tightly controlled quick-service restaurant chain.
The specific procurement model is not disclosed in the most recent FDD. The Item 8 extract was not available, so it is unclear if they use designated suppliers, an approved list, or an open procurement process.
The initial franchise term is 10 years. Renewals require signing a new agreement which may contain materially different terms, including higher fees. With a recent unit decline of -10.3%, contract openings may be tied to renewal cycles or turnaround initiatives.
The FDD was filed with state franchise regulators in 2025. You can review the full document using the embedded PDF viewer on this page for detailed legal and operational disclosures.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.