First DataFiserv
I Inc., a Dunkin’ Brands affiliate, and with respect to those aspects of the Program this agreement is between you and SVC Service II Inc. Dunkin’ Brands, Inc. has contracted with First Data Services,
From the filings
HQ-led decisions
Dunkin'
Quick service restaurantDunkin' maps 3,357 franchise operators across the US, concentrated almost entirely at single-unit scale, with only 2 operators running multiple locations. The filing names several payment-processing systems without requiring any of them, leaving software purchasing decisions centered at HQ rather than the field.
For software vendors selling into US franchise brands.
Live signals
Total units
—
system-wide
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
—
all-in, Item 7
Procurement
—
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Heartland RestaurantGlobal Payments
FOODS, INC. 1 740 3932245 OH SDAA LLC 1 330 2625277 OK Beasley Technology Incorporated geoff@dunkintheatre.com OK OKD HOLDINGS, LLC 1 405 6411010 PA GN YORK, LLC 1 443 8464822 PA Heartland Restaurant
OracleOracle
21797- (410)489-0990 Shiva Donuts, Inc. MD Woodlawn 352425 1658a Whitehead Ct 21207- (410)944-4829 Anand1658 LLC ME Auburn 359481 1779 Washington Street South 04210- (207)777-5177 Oracle Management IV
Sage 50Sage
bridge 354841 1537 Hudson Bridge Rd 30281- (678)565-6756 BC HB LLC GA Stockbridge 302653 5410 N Henry Blvd 30281-3655 (770)249-7063 Georgia Donuts SE, LLC GA Sugar Hill 359157 220 Peachtree Industrial
TransArmorFiserv
the context of mobile and online payments, and further including specifically provisioning and processing of MIDs, authorization, data capture and processing, reconciliation, the TransArmor product an
Franchisor behaviours
What the franchisor requires
10 requirements the franchisor states in this filing, each in its own words; 24 questions the text does not settle, which is not a no.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 17
The Terms and Conditions set forth in this Agreement are intended to be in alignment with the Memorandum of Understanding entered into on March 31, 2022 with respect to the Loyalty Program, between Dunkin’ Brands and the Brand Advisory Council (the “MOU”).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 17
Dunkin’ Brands, Inc. and SVC Service II Inc. may from time to time contract with others in furtherance of the Program or to replace any or all of the services provided by First Data Services, LLC in connection with the Program.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 17
Notwithstanding the foregoing, you agree that, in the event that we 2 2026 Dunkin’ FDD Exhibit K - Electronic Payment Program Participation Agreement 1625632969.2 specify certain requirements or standards relating to the Program Infrastructure, you shall at all times comply with all such requirements and standards.
Franchise management
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You agree that the Restaurant, any storage, seating, or common areas used in connection with the Restaurant (collectively, the “Premises”) must be designed, laid out, constructed, furnished, and equipped to meet our Standards and specifications, and you must satisfy any conditions we specify to obtain our approval of…
Marketing
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 17
All Dunkin’ Restaurants in the United States are required to participate in the Loyalty Program, except for locations that do not have compatible technology (as defined by Dunkin’ Brands).
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 17
You will be required to rent or purchase the number of approved card readers or other technology we designate for your restaurant.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 17
Thereafter, you shall rent or purchase such additional, upgrade and replacement data retention and transmission equipment, software and capabilities, or other software or hardware facilitating sale and redemption of Stored Value Cards and mobile or online ordering, purchases and payments, as we from time to time…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 17
The LCP shall be deducted via ACH transfer on a weekly basis for the prior calendar week’s transactions (inclusive of offline sales adjustments).
Must the franchisee participate in a gift card program?
YesItem 17
These requirements include without limitation your obligation to support and participate in mobile and online ordering, purchases and payments, sell Stored Value Cards, redeem Stored Value Cards, follow required procedures for settlement of funds, assist in settling consumer disputes, and such other matters as are…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 17
services to you to give us access to information regarding your Restaurant’s payment transactions, including all transaction level information and your merchant account (collectively, “Merchant Account Information”).
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
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The vendor opportunity at Dunkin'
Dunkin' is a quick-service restaurant system headquartered in Massachusetts, with 3,357 mapped operators running the network. Only 2 of those operators run more than one unit, making this an almost entirely single-site system led by New York, New Jersey, Massachusetts, New Hampshire, and Maryland.
Who controls software purchasing
Item 2 of the FDD names the officers who oversee this system. With the operator base concentrated at single-unit scale — 2 multi-unit operators out of 3,357 — there is no large field-level buying center to route around; purchasing decisions run through HQ.
Tech named in the FDD, and what is actually required
The FDD names six payment-processing systems: Braintree by PayPal, First Data by Fiserv, Heartland Restaurant by Global Payments, Oracle, Sage 50 by Sage, and TransArmor by Fiserv. None of them is required — each appears in the filing though nothing requires it. A vendor pitching into this system is not displacing a named incumbent in any of these six.
Procurement, renewals, and timing
Item 8 of the FDD sets the supplier rules for this system, and Item 17 sets the renewal, transfer, and termination terms. Both are in the filing below.
How to read the Dunkin' FDD
The full Dunkin' FDD, filed with state franchise regulators in 2026, is embedded below via the PDF viewer. Talk to FranCloud for a ranked list of franchise systems that fit your product like this one does.
Questions vendors ask
Dunkin', answered from the filing
Item 2 of the FDD names the officers who oversee the system. With just 2 of 3,357 mapped operators running multiple units, purchasing decisions concentrate at HQ rather than spreading across large multi-unit operators.
The FDD names Braintree, First Data, Heartland Restaurant, Oracle, Sage 50, and TransArmor, but none of them is required — they appear in the filing without a purchase mandate.
3,357 mapped operators run the system, almost entirely single-unit, with New York, New Jersey, and Massachusetts leading the footprint.
Item 8 of the FDD sets the supplier rules for this system. Check the filing below for the specifics of what franchisees are required to buy and from whom.
Item 17 of the FDD sets the renewal, transfer, and termination terms for this system. Check the filing below for the specific timing and conditions.
The full filing is embedded below via the PDF viewer, filed with state franchise regulators in 2026.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Dunkin' files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3,357 operators run 3,364 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3,355
2–9 units2
Top states by locations
| NY | 1,054 |
|---|---|
| NJ | 760 |
| MA | 659 |
| NH | 196 |
| MD | 194 |
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.