Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to your POS System and Computer System at all times.
From the filings
+30.769% franchised outlets YoYHQ-led decisions
DPF Alternatives
Automotive servicesDPF Alternatives is a 68-unit automotive services franchise with headquarters in Colorado and no company-owned locations. The 2024 FDD names Pedro Junior Reyes (Managing Member) and Chris Burrei (Vice President) as officers, and Item 11 sets the technology requirements. Software vendors should read this as a small, franchisor-controlled system where purchasing decisions run through HQ and its affiliates.
For software vendors selling into US franchise brands.
Live signals
Total units
68
68 franchised
Franchised outlet growth
+30.769%
Item 20, last two year-ends
AUV
—
Item 19
Royalty
Complete royalty terms unconfirmed
percentage component
Ad fund
—
percentage component
Initial fee
—
per unit
Investment range
$86K–$289K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
from the filing
Ordinary royalty terms
Complete royalty terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within 30 days of the end of each calendar month Franchisee will submit to Franchisor monthly financial statements and other reports related to the operations of Franchisee’s DPF Business including, without limitation, income statements, statements of cash flows, balance sheets, and other operational reports…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We, DPFSource, New Core, or other affiliates may receive rebates, payments, or other material benefits from approved suppliers based on franchisee purchases.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify our approved suppliers at any time in our discretion.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We, DPFSource, New Core, or other affiliates may receive rebates, payments, or other material benefits from approved suppliers based on franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
approximately 50% of the ongoing operating expenses of your DPF Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We will evaluate any proposed supplier and may charge you our then-current fee for this service.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We will evaluate any proposed supplier and may charge you our then-current fee for this service.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If the Agreement is terminated for any reason, the accounts related to all telephone numbers associated with Franchisee’s DPF Business and all rights in and to the telephone numbers associated with Franchisee’s DPF Business will be transferred to Franchisor in Franchisor’s discretion.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s Operations Center, Service Vehicles and System Supplies.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify these standards, procedures, and requirements in our discretion at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Your Operations Center must be located within your Designated Territory at a site that we approve before you enter into a lease or similar agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We strictly control your use of websites and digital media. You will assign all website media and digital media accounts to us (Franchise Agreement, Article 9.E).
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Prior to opening Franchisee’s DPF Business, Franchisee will submit to Franchisor, Franchisee’s grand opening marketing plan for review and approval by Franchisor.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee must spend not less than $250 per month on the local marketing of Franchisee’s DPF Business within or targeted to Franchisee’s Designated Territory.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
customer service and satisfaction standards including, without limitation, customer rewards programs, refund policies, gift card policies, special promotions, and other customer incentive and goodwill programs
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If Franchisee’s DPF Business or Designated Territory is located within the geographic area of an Advertising Cooperative, Franchisee must participate in and contribute to the Advertising Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
exclusively purchase and use System Supplies from Franchisor or Franchisor’s designated suppliers
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You will purchase all equipment used to service DPFs in accordance with our approved standards from us, DPFSource, New Core, any other future affiliates, our designated suppliers, or our approved suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay fees and other amounts due to us or our affiliates by EFT.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee must place other notices of independent ownership on signs, forms, stationery, advertising, and other materials as Franchisor requires.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your POS System and Computer System at all times.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee will exclusively use the Business Management System designated by Franchisor as it may be modified by Franchisor from time to time in Franchisor’s discretion.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee or Franchisee’s Managing Owner and Manager must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars at Franchisee’s sole cost and expense as Franchisor designates in Franchisor’s discretion.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at DPF Alternatives
DPF Alternatives operates 68 franchised locations, all franchised and none company-owned. Franchised outlets grew 30.77% year over year. The top states by unit count are Texas (7), Colorado (4), Arkansas (3), Ohio (3), and Oregon (3). The operator footprint shows 54 mapped operators, all single-unit, with no multi-unit operators. This is a small, growing system where every new franchisee is a potential software buyer, but HQ controls the technology and supplier stack.
Who controls software purchasing
The 2024 FDD names Pedro Junior Reyes (Managing Member) and Chris Burrei (Vice President) as officers. Item 11 states that franchisees must purchase any designated POS System only from the franchisor, an affiliate, or approved suppliers. Franchisees are not required to have a maintenance contract for the POS or computer system, but they must maintain both at all times. The franchisor may designate a POS System and require purchase only from an approved supplier. This means software vendors should target HQ first: the franchisor decides what franchisees buy.
Tech named in the FDD, and what is actually required
Item 11 of the FDD sets the technology requirements. The filing states: "You will purchase any designated POS System only from us, an affiliate, or our approved suppliers." It also says: "You will not be required to have a maintenance contract for your POS System, but you must maintain your POS System at all times." The same language applies to the computer system. The franchisor may designate a POS System and require purchase only from an approved supplier. No specific POS or software vendor is named in the filing. The technology requirements are set by the franchisor's designation, not by a named incumbent.
Procurement, renewals, and timing
Item 8 uses an approved-supplier list. Franchisees must purchase all DPF service equipment from the franchisor, DPFSource, New Core, or future affiliates. Initial inventory of services and products, plus certain tools, equipment, and consumables, must also come from those entities. Other items come from designated or approved suppliers, and the franchisor may amend the list at its discretion. Franchisees can propose alternative suppliers, but approval is at the franchisor's sole discretion with no written criteria. The franchisor may receive rebates or payments from approved suppliers based on franchisee purchases. The filing estimates that goods and services from designated or approved suppliers represent about 85% of establishment purchases and 50% of ongoing operating expenses.
Initial franchise terms run 10 years. Renewal terms are 5 years and require signing the then-current Franchise Agreement, which may have significantly different terms. Franchisees must also renovate their DPF business no more often than every five years to meet then-current standards. Franchised outlets grew 30.77% year over year, so new units create recurring buying moments for software vendors.
How to read the DPF Alternatives FDD
The embedded PDF viewer below is the brand's 2024 Franchise Disclosure Document. Item 2 names the officers, Item 8 covers supplier restrictions, Item 11 covers technology and training, Item 17 covers renewal, transfer, and termination, Item 19 covers financial performance, and Item 20 covers outlets. The FDD makes no financial performance representation in Item 19. Use the document to verify the franchisor's control points and timing before you pitch. Talk to FranCloud for a ranked target list of franchise systems that fit your software.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
DPF Alternatives, answered from the filing
The FDD names Pedro Junior Reyes (Managing Member) and Chris Burrei (Vice President) as officers. Franchisees must buy designated POS and computer systems from the franchisor, an affiliate, or approved suppliers, so HQ controls the stack.
Item 11 of the FDD sets its technology requirements. The filing states franchisees must purchase any designated POS System only from the franchisor, an affiliate, or approved suppliers, and must maintain the POS and computer systems at all times. See the filing below.
68 franchised units, all franchised and none company-owned. Franchised outlets grew 30.77% year over year. Top states are Texas (7), Colorado (4), Arkansas (3), Ohio (3), and Oregon (3).
Item 8 uses an approved-supplier list. Franchisees must buy DPF service equipment and initial inventory from the franchisor, DPFSource, New Core, or future affiliates. Other items come from designated or approved suppliers, and the franchisor may amend the list at its discretion.
Initial franchise terms run 10 years. Renewal terms are 5 years and require signing the then-current Franchise Agreement, which may change fees and terms. Franchised outlets grew 30.77% year over year, so new units create recurring buying moments.
The embedded PDF viewer below is the brand's 2024 Franchise Disclosure Document. Use the table of contents to jump to Items 8, 11, 17, and 19 for supplier rules, technology, renewal, and financial performance.
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Operator footprint
Who runs the locations
54 operators run 54 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit54
Top states by locations
| TX | 7 |
|---|---|
| CO | 4 |
| AR | 3 |
| OH | 3 |
| OR | 3 |
Related Automotive services brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.