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From the filings

HQ-led decisions

DNA Unlimited

Home services

DNA Unlimited runs its home-services franchise through a Brand Certification Program that approves suppliers and required Stratus branded chemicals, putting purchasing control with the franchisor rather than the field. 254 mapped operators sit entirely at single-unit scale, with no multi-unit consolidation to route around HQ.

For software vendors selling into US franchise brands.

Live signals

Total units
0
0 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$4K
per unit
Investment range
$5K–$80K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2025)

Recorded percentage components (FY2025)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

If you wish to advertise your own operation, you must provide Stratus of The Bronx with a copy of any proposed advertising and Stratus of The Bronx and SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that may be developed in the future, in connection with the Franchised Business without our and SBS Franchising’s prior written consent.

InstagramMeta
MarketingItem 11

If you wish to advertise your own operation, you must provide Stratus of The Bronx with a copy of any proposed advertising and Stratus of The Bronx and SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that may be developed in the future, in connection with the Franchised Business without our and SBS Franchising’s prior written consent.

LinkedInLinkedIn
MarketingItem 11

If you wish to advertise your own operation, you must provide Stratus of The Bronx with a copy of any proposed advertising and Stratus of The Bronx and SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that may be developed in the future, in connection with the Franchised Business without our and SBS Franchising’s prior written consent.

SnapchatSnapchat
MarketingItem 11

If you wish to advertise your own operation, you must provide Stratus of The Bronx with a copy of any proposed advertising and Stratus of The Bronx and SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that may be developed in the future, in connection with the Franchised Business without our and SBS Franchising’s prior written consent.

TwitterX
MarketingItem 11

If you wish to advertise your own operation, you must provide Stratus of The Bronx with a copy of any proposed advertising and Stratus of The Bronx and SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that may be developed in the future, in connection with the Franchised Business without our and SBS Franchising’s prior written consent.

YouTubeGoogle
MarketingItem 11

If you wish to advertise your own operation, you must provide Stratus of The Bronx with a copy of any proposed advertising and Stratus of The Bronx and SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that may be developed in the future, in connection with the Franchised Business without our and SBS Franchising’s prior written consent.

Franchisor behaviours

What the franchisor requires

10 requirements the franchisor states in this filing, each in its own words; 12 explicit no's; 12 questions the text does not settle, which is not a no.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Stratus of The Bronx is an approved supplier of certain goods (including cleaning chemicals) and services, and it may charge a mark-up on any sales of this type.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During its most recent fiscal year, ending December 31, 2024, SBS Franchising did not receive any revenue from required purchases made by franchisees of goods, services, supplies, materials, or other products, but did receive rebates of approximately $3,854.57 from purchases from its supplier of green cleaning…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

During its most recent fiscal year, ending December 31, 2024, SBS Franchising did not receive any revenue from required purchases made by franchisees of goods, services, supplies, materials, or other products, but did receive rebates of approximately $3,854.57 from purchases from its supplier of green cleaning…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

approximately 30% to 50% in the continuing operation of the Franchised Business

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to purchase non-approved equipment, chemicals, and supplies, or you want to purchase from a non-approved supplier, you must submit a “Request for Approval”.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

You also agree to permit us to observe and record the performance and methods of services provided by you and your employees.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

You further agree to operate the Franchised Business and provide service to your customers in a manner consistent with the procedures, methods and standards established in such Brand Certification Programs, the Brand Standards Manual and directives, as they may be adjusted from time to time.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that…

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Due to quality control considerations, you must purchase or lease your equipment according to the specifications of Stratus of The Bronx.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may in our sole discretion, offer and/or require that you or your Operating Principal and/or previously trained employees attend and complete additional training courses in connection with your Franchised Business and/or any Franchised Business you develop after your first Franchised Business that we either…

The filing answers no to 12 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Item 11
  • Must the franchisor approve the franchisee's site or location before opening?Item 11
  • Is a minimum grand opening advertising spend required?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee buy products from a designated distributor?Item 8
  • Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Item 15
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
  • Must the franchisee use a CRM system designated or approved by the franchisor?Item 11
  • Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement

The vendor opportunity at DNA Unlimited

DNA Unlimited is a home-services franchise with 254 mapped operators, every one of them single-unit. The operator base's flat, single-site structure means there is no multi-unit layer to sell through — every purchasing decision routes back to the franchisor.

Who controls software purchasing

Purchasing authority at DNA Unlimited runs through the franchisor's Brand Certification Program, which identifies the approved suppliers and items franchisees must use. With 254 operators and zero multi-unit consolidation, there is no field-level buying center of scale — the program itself is the gate.

Tech named in the FDD, and what is actually required

The FDD names six social platforms — Facebook, Instagram, LinkedIn, Snapchat, Twitter, and YouTube — but none of them is required; they appear in the filing without a purchase mandate. Item 11 sets whatever operational technology requirements exist, and the filing below has the specifics.

Procurement, renewals, and timing

Item 8 sets an approved-supplier list: franchisees must use Stratus branded chemicals and purchase equipment and supplies according to specifications identified through the Brand Certification Program, though franchisees can request approval for non-approved items or suppliers. Item 17 sets renewal conditions of 60-180 days' written notice, good standing, a new then-current franchise agreement, and updated equipment and supplies.

How to read the DNA Unlimited FDD

The full DNA Unlimited FDD, filed with state franchise regulators in 2025, is embedded below via the PDF viewer. Talk to FranCloud for a ranked list of franchise systems that fit your product like this one does.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

DNA Unlimited, answered from the filing

Purchasing runs through the franchisor's Brand Certification Program, which identifies approved suppliers and items — an HQ-controlled gate rather than a franchisee-level decision.
Item 11 of the FDD sets DNA Unlimited's technology requirements. The filing separately names Facebook, Instagram, LinkedIn, Snapchat, Twitter, and YouTube, but none of them is required — they appear in the filing without a purchase mandate.
254 mapped operators run the system, all single-unit, concentrated in Florida, California, Ohio, Georgia, and Tennessee.
Item 8 sets an approved-supplier list: franchisees must use Stratus branded chemicals and buy equipment and supplies per specifications identified during the Brand Certification Program, though franchisees may request approval for other items.
The initial term runs 12 years. Renewal requires 60-180 days' notice, no default, an updated franchise agreement, and updated equipment and supplies — a natural point to revisit vendor terms.
The full filing is embedded below via the PDF viewer, filed with state franchise regulators in 2025.
Source

Read the filing itself

Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.

DNA Unlimited2025 FDDView only

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

254 operators run 254 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit254

Top states by locations

FL36
CA34
OH25
GA19
TN19

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Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.