Delmar

The vendor opportunity at Delmar

Delmar operates in the home services segment with a footprint of 2,011 franchised units, according to its 2025 Franchise Disclosure Document. The brand has no company-owned locations, meaning every unit is a potential downstream beneficiary of a headquarters-level software sale. However, the system contracted by 8.591% year-over-year, a signal vendors should weigh when modeling total addressable market and churn risk.

The royalty rate stands at 10.0% of gross revenue. Average unit volume is not disclosed in the FDD. The initial franchise term length is also not disclosed, which makes it harder to map renewal-driven procurement cycles. For software vendors, the primary opportunity lies in selling directly to the franchisor, given the absence of any multi-unit operators in the disclosed operator footprint.

Who controls software purchasing

The FDD lists five executives in Item 1. James D. Mousley serves as President and Director, and Monica Lee Mousley is Secretary and Director. The two roles most relevant to a technology sales process are Raymond Lee, who holds the titles of President, Director, and Chief Financial Officer, and David Lee, the Chief Strategy and Growth Officer. A CFO typically controls budget sign-off, while a Chief Strategy and Growth Officer is likely the internal champion for tools that drive unit performance or expansion.

Jessie Gary is listed as a Regional Director. With 77 mapped operators, all of whom are single-unit operators, there is no multi-unit power base to influence purchasing from the field. This structure concentrates software evaluation and procurement authority at headquarters.

Mandated and current tech stack

The 2025 FDD does not capture any mandated or recommended technology systems. No POS vendor, scheduling platform, CRM, or operational tool is named. This absence can mean one of two things: either the franchisor has not designated any required systems, or the disclosure was not extracted in the data capture process. Vendors should treat the tech landscape as unconfirmed and use discovery calls to identify what franchisees are actually using in the field.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines purchasing restrictions and designated suppliers, did not yield an extract in the available data. Without that signal, it is impossible to say whether Delmar operates a closed procurement model with mandated suppliers or an open model where franchisees choose their own vendors. Similarly, Item 17 renewal terms were not captured, and the initial term length is not disclosed. This lack of data means software vendors cannot estimate natural contract renewal windows from the FDD alone.

How to read the Delmar FDD

The 2025 FDD is embedded below for direct review. Pay closest attention to Item 8 for any purchasing obligations and Item 11 for the franchisor's actual obligations around technology and support. Even when no systems are named in a summary, the full text of these items often contains narrative commitments that signal openness to new vendor relationships. For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.