From the filings
Software purchasing at Deer Solution is controlled by a tight-knit leadership team in New Jersey, with President Kris Goodrich and COO Benjamin Goodrich as likely decision-makers. The most recent FDD (2025) does not mandate any specific technology systems, leaving the tech stack open for vendor evaluation. With only 6 total units—3 company-owned and 3 franchised—the addressable market is small but concentrated at the franchisor level.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
11%of gross sales (FY2025)
15% reference
Franchisor behaviours
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and the Business Management System Data and to duplicate and evaluate the data;
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, APS Innovates, LLC is currently designated as an approved supplier of deer repellent and provides central purchasing and fulfillment services to franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgment, may, from time to time, modify the list of approved brands, suppliers and distributors of System Supplies, Service Vehicles, and approved equipment, supplies and services to be used by the Franchised Business
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
151086.84Item 8
During the fiscal year ending December 31, 2024, our affiliate APS Innovates, LLC earned $43,481.73 in revenue from franchisee purchases. During the fiscal year ending December 31, 2024, our affiliate Two Knights Media, Inc. earned $98,983.89 in revenue from franchisee purchases. During the fiscal year ending…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
During the fiscal year ending December 31, 2024, our affiliate APS Innovates, LLC earned $43,481.73 in revenue from franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
40Item 8
We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers, to represent approximately 80% of your total purchases and leases in establishing the Franchised Business and approximately 40% of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a supplier review and testing fee and we may request that you send us samples from the supplier for testing and documentation from the supplier for evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee agrees that in the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s Administrative Office, Service Vehicles and System Supplies.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Otherwise, you are responsible for selecting a site for your Administrative Office and must obtain our approval of your selected location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We strictly control how you may or may not use websites and digital media and you must assign all website media and digital media accounts to us.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Not less than 30 days prior to the opening of the Franchised Business and during the initial three month period following the Actual Opening Date, Franchisee shall spend not less than $15,000 to market and promote the opening of the Franchised Business in accordance with Franchisor’s standards and
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
On an on-going annual basis, you must spend not less than $10,000 per Territory per year on the local marketing of your Deer Solution Business to customers located within your Operating Territory and in accordance with our standards and specifications.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You will also be required to utilize those customer reward programs and systems that we designate.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we elect to form a local or regional cooperative or if a cooperative already exists as to the area of your Deer Solution Business, you will be required to participate in the cooperative in accordance with the provisions of our operations manual which we may supplement and modify from time to time (Franchise…
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee shall exclusively purchase the System Supplies from the supplier and/or suppliers and vendor and/or vendors designated by Franchisor from time to time.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the business management system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Payment is subject to our specification and instruction, including our election to have all fees automatically drafted from your business bank account or automatically debited or charged to your business bank account.
People
Must employees wear uniforms specified by the franchisor?
YesItem 11
For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
“Business Management System” refers to and means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by us, in our Reasonable Business Judgment, as being…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
At all times, we shall possess direct live access and storage based access to the Business Management System for the Franchised Business and to Franchisee’s Business Management System Data.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must use the Business Management System that we designate in our operations manual.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee or, if Franchisee is a Corporate Entity, Franchisee’s Managing Owner and Manager, at Franchisee’s sole cost and expense, must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars as Franchisor periodically may designate…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Deer Solution is a home-services franchise based in New Jersey, specializing in deer-damage prevention for residential landscapes. The system is small: 6 total units, split evenly between company-owned (3) and franchised (3) locations. Year-over-year unit growth stands at -25%, signaling contraction rather than expansion. For software vendors, the immediate addressable market is limited to these 6 operating units, with all purchasing influence concentrated at the franchisor level. There is no parent company on file; the brand appears independently owned. Average unit volume (AUV) is not disclosed in the 2025 FDD. The royalty rate is 8.0% of gross sales, and the initial franchise term runs 7 years.
Given the system’s size, a vendor’s best play is a direct relationship with headquarters. There is no distributed operator footprint to target—no multi-unit operators are mapped in our corpus. The entire buying center sits with the executive team in New Jersey.
Item 1 of the 2025 FDD lists four executives: Kris Goodrich (President), Jaime Goodrich (Brand Manager), Benjamin Goodrich (Chief Operating Officer), and Brian Lee (Operations and Training Manager). No CIO, CTO, or VP of IT is named. In a system this small, the President and COO are the most probable software decision-makers. Benjamin Goodrich, as COO, likely owns operational tooling decisions, while Kris Goodrich would sign off on any enterprise-level spend. Brian Lee, overseeing operations and training, may influence field-facing tools used by franchisees. There is no indication of a formal IT steering committee or procurement department.
Vendors should prepare concise, ROI-focused pitches tailored to a home-services operator with a tiny unit count. The absence of a dedicated technology buyer means your message must resonate with general managers who value simplicity and low overhead.
The 2025 FDD does not capture any mandated or recommended technology systems. No POS provider, CRM, scheduling platform, or field-service management tool is named in the disclosure. This absence suggests one of two scenarios: either Deer Solution has not standardized technology across its network, or it considers its tech stack proprietary and does not disclose it in the FDD. In either case, the door is open for vendors to propose solutions.
Without a mandated stack, franchisees may be using a patchwork of consumer-grade tools or whatever the franchisor informally suggests. For a vendor, this represents both an opportunity (greenfield) and a challenge (no existing integration points to leverage). Any pitch should emphasize ease of deployment across a tiny, geographically concentrated footprint.
Item 8 of the FDD—which typically outlines procurement obligations, designated suppliers, and purchasing cooperatives—yielded no extract in our corpus. This means Deer Solution’s procurement model is not publicly documented. Vendors cannot assume a formal approved-supplier program exists. Direct outreach to the executive team is the only clear path.
Renewal conditions, detailed in Item 17, require franchisees to give 180 days’ written notice, sign the then-current Franchise Agreement, execute a general release, pay a renewal fee, and remodel or upgrade the business to meet current standards. The renewal term is 7 years. These remodel-and-upgrade clauses can trigger technology evaluations, as franchisees must bring their operations up to spec. However, with only 3 franchised units and negative unit growth, near-term renewal-driven software opportunities are likely sparse. The next wave of renewals will depend on when those 3 franchise agreements were originally signed, a detail not captured in the available data.
The full Deer Solution Franchise Disclosure Document, filed with state franchise regulators in 2025, is embedded below. For software vendors, the most relevant sections are Item 1 (executive team), Item 8 (procurement restrictions, if any), Item 11 (franchisor assistance, including any technology setup), and Item 17 (renewal and upgrade conditions). Because the FDD does not mandate specific systems, pay close attention to any operational requirements that imply software needs—such as customer reporting, scheduling, or chemical-application tracking—even if no vendor is named. If you sell into home-services franchisors, FranCloud can help you build a ranked target list of systems that match your ideal customer profile.
Questions vendors ask
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment Deer Solution files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
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Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.